Indonesia Conference Directory


<< Back

Abstract Topic: Management

Page 1 (data 1 to 30 of 190) | Displayed ini 30 data/page

A DYNAMIC STRATEGICAL PLAN TO STRENGHTEN FOOD SECURITY
Arjuna Rizaldi

Show More

Corresponding Author
Arjuna Rizaldi

Institutions
Universitas Komputer Indonesia

Abstract
The aim of this study was to build a strategical planning to improve the agricultural sector in Subang Regency, West Java Province especially in accordance to central government-s establishment of Subang as one of Indonesian national granary to strengthen Indonesian food security. The Location Quotient (LQ) method is used to determine the leading sector combined with the vision and mission of Subang Regency. The secondary data obtained from the Indonesian Central Bureau of Statistic was used supported by various previous researches as well as government regulations. The result of the study shows that agricultural sector was the leading sector in Subang Regency with the highest LQ value. Therefore, to develop agricultural sector, Subang Regency needs to form several strategical planning supported by both private and government sectors. The development plan was built into a model and is expected to become a useful input for local government to develop its agricultural sector.

Keywords
Agriculture, Economic Development, Subang Regency, National Granary

Topic
Management

Link: https://ifory.id/abstract/BNteqmbUva2H


A Model of Rural Tourism Visiting Intention: Tourism Impact and Local Community with Rural Tourism Competitive Advantage Perspective in Jambi Province, Indonesia
Syahmardi Yacob, Erida, Ade Perdana Siregar

Show More

Corresponding Author
Syahmardi Yacob

Institutions
Management Department, Faculty of Economics and Business, Universitas Jambi
Kampus Unja Pinang Masak, Jl. Raya Jambi-Ma. Bulian Km.15, Mendalo Darat, Jambi

Abstract
The development of the tourism sector has contributed to state revenues other than the oil and gas sector in financing development. The development of tourism villages can be one of the tourism sub-sectors that has the potential to increase development. The purpose of this study is to examine how much influence the interest of visiting tourist villages from the perspective of the impact of tourism and local communities; to assess how much influence the competitive advantage of the tourism village has on the interest of the tourist village visit; to examine how much influence the interest of visiting tourist villages from the perspective of the impact of tourism and local communities with the competitive advantage of tourism villages. As for the objects of research are each tourist village of Lempur, Pendung Talang Genting (Pentagen) and Jernih Jaya. This study uses a quantitative survey method, with a sample of 204 respondents. While the analysis tool used in this study is the SmartPLS version 3.0 application. This research found that the impact of tourism and local communities is able to directly influence the competitive advantage of tourism villages in Kerinci Regency. While the impact of tourism and local communities are also reported to be able to influence the interest of tourist visits. Meanwhile, the competitive advantage of tourist villages also influences the interest of tourist visits. Furthermore, the competitive advantage of a tourist village can mediate between the impacts of tourism and the local community with the interest of tourist visits.

Keywords
Rural Tourism Visiting Intention; Tourism Impact; Local Community; Competitive Advantage

Topic
Management

Link: https://ifory.id/abstract/26jFTmdqWgPA


A Study on Factors Influencing Purchase Intention of Indonesian Local Fashion Brands
Rediana Wahyu Ardhia, Lidia Mayangsari

Show More

Corresponding Author
Rediana Wahyu Ardhia

Institutions
Schol of Business and Management, Bandung Institute of Technology
Jl. Ganeca No.10, Lb. Siliwangi, Kecamatan Coblong, Kota Bandung, Jawa Barat 40132
rediana.wahyu[at]sbm-itb.ac.id

Abstract
Indonesian consumer market potential has been acknowledged by clothing companies since the cultural norms is changing and there is a strong demand for Western-style clothing influenced by the Western (Hassler, 2006). The rise of Indonesian local fashion brands could be seen from the phenomenon that is happening in the last few years. Kapferer and Schuiling (2016), mentioned that companies have the tendency to focus on the expansion of global brands that then affect to the disadvantage of local brands. While it is quite the contrary of what happens in Indonesia based on Deloitte (2016) findings that most Indonesians are still preferred to buy local fashion brands instead of global fashion brands, the only Indonesian category that prefers to buy global fashion brands are people with monthly income above IDR 10 millions. Thus, even that Indonesia is a compelling market potential for both international and local companies, it is an amusing phenomenon to be the subject of the study to find Indonesian purchasing behavior towards its local brands. This study aims to uncover the purchase behavior of Indonesian towards its local brands. Given several variables regarding to prior studies, The study will be conducted through online survey that is limited to people age 18 – 49 that domiciled in Jakarta, Bandung, and Surabaya. The survey outcome will be processed using multi linear regression (MLR) method to see which variables that most influence the purchase intention towards Indonesian local fashion brands.

Keywords
Purchase intention, Consumer behavior, Local brands, Fashion, Indonesian consumer

Topic
Management

Link: https://ifory.id/abstract/BagL9uzWCXRt


A STUDY ON THE IMPACT OF OFFICE LAYOUT TOWARDS EMPLOYEES PRODUCTIVITY AT AMANAH SAHAM PAHANG BERHAD (ASPA)
NURBARIRAH AHMAD, AZIEAN JAMIN, DR. RAJA MAYANG DELIMA MOHD BETA, DR SHAFINAR ISMAIL, SITI ROSNITA SAKARJI, ZAINAB MOHD ZAIN

Show More

Corresponding Author
NURBARIRAH AHMAD

Institutions
UNIVERSITI TEKNOLOGI MARA, MELAKA BRANCH, MALAYSIA

Abstract
This study was conducted to explain the impact of office layouts on employee-s productivity. The subject area for this study was in Amanah Saham Pahang Berhad (ASPA). The researcher decided to use open plan office and enclosed plan office as the factors that influence employee-s productivity as the result to the employees in Amanah Saham Pahang Berhad (ASPA). This study involves 52 respondents from Administration Department, Finance Department, Logging, Planning and development of Forest Department and Investment Department. The 52 structural questionnaires then have been used to collect data from the respondents and the all the 52 respondents completed answer the questionnaire. Besides that, a set of questionnaires will be distributed to respondents and the information will be collected as part of the sources of data for this research study. The results indicate from the findings shows that only enclosed plan office have significant positive relationships and it answered research questions as well as support the hypotheses presented in this research study. As a conclusion, this research study helps the other researcher to explore the impact of office layout on employee-s productivity. This research study result supported by previous results that presented at every research finding.

Keywords
Office Layout, Open Plan Office, Enclosed Plan Office, Employee Productivity

Topic
Management

Link: https://ifory.id/abstract/xuJXAfc7FLkC


ACHIEVEMENT OF SMALL SUSTAINABLE PERFORMANCE STRATEGIES, BASED ON GREEN MANAGEMENT
Vini Wiratno Putri, Ketut Sudarma, Fajar Fachrudin

Show More

Corresponding Author
Vini Wiratno Putri

Institutions
Universitas Negeri Semarang

Abstract
The purpose of this study is to identify the factors of sustainable performance achievement by involving green management factors in MSMEs in Semarang City in order to improve sustainable performance through competitive advantage. The population in this study are small or medium business owners (general managers) in the city of Semarang. This writing method uses qualitative and quantitative analysis. In the analysis, the researchers conducted observations through questionnaires and interviews with SMEs on resource factors, social factors, understanding business insight, green management, managerial and competitive advantage. While the analysis tool used in this study is structural equation modeling (SEM) with the application of the WarpPLS program.

Keywords
sustainable performance, competitive advantage, green management

Topic
Management

Link: https://ifory.id/abstract/DY8nwq3PgyVK


An Analysis of Factors Influencing Customers Willingness to Participate in Denim Brand Community-s Value Co-Creation (Study Case: Darahku Biru)
Vanessa Avila Chrisdira (a*), Annisa Rahmani Qastharin (b), Lidia Mayangsari (c)

Show More

Corresponding Author
Vanessa Avila Chrisdira

Institutions
a) School of Business Management, Bandung Institute of Technology
Jalan Ganesha no 10, Bandung 40132, Indonesia
*vanessa.avila[at]sbm-itb.ac.id
b) School of Business Management, Bandung Institute of Technology
Jalan Ganesha no 10, Bandung 40132, Indonesia

Abstract
The problem statement relies on how fashion industry-s positive trends affect fashion brands like Sukku Collective to compete with their competitors. A number of studies mentioned that building a profitable relationship between a firm and its customers to create value, or well-known as value co-creation, is a proven way for fashion brand owners to innovate and differentiate the brand in the market. Since participation is the key performance of brand community, the aim of this thesis is to study what factors affecting customers- motivation to participate in brand community-s value co-creation of Indonesian denim brand community. In order to comply this objective, the author uses Darahku Biru, the first and biggest denim brand community in Indonesia. The variety of members and the size of brand community will help the researcher to learn about customers- willingness to participate in value co-creation of denim brand community in general scope. In this study, the researcher developed seven hypothesis to analyze the influence factors. Data was collected using online questionnaire which was distributed to 133 Darahku Biru-s members using convenience sampling. The data were analysed using Multiple Linear Regression to identify the correlation. Based on analysis, only community atmosphere and community experience have significant influence to customers- willingness to participate in brand community-s value co-creation. The findings is expected to help fashion business owners and marketeers to increase the effectiveness of brand community and revitalize the existing brand community.

Keywords
Value Co-Creation; Customers Involvement; Brand Community; Competitive Strategy

Topic
Management

Link: https://ifory.id/abstract/NxpBZV4JyaLw


Analysis of “Halal” Word In Social Media Using Text Mining and Word Networking
Eneng Nur Hasanah, Dheka Dwi Agustiningsih, Nina Maharani, Rengganis Riza Sakinah, Mochamad Rizqi Fauzi, Dinda Septiana, & Fadhlani Kalia Rizqifa

Show More

Corresponding Author
Eneng Nur Hasanah

Institutions
Universitas Islam Bandung

Abstract
The increasing of Islam news in internet makes some perceptions for many people in the world. One of them is about “Halal” concepts as the Islam standard for muslim belief of God. Halal product is the product that created based on Islamic standard law. In every product, it is necessary to ensure its safety by conducting halal certification from the Indonesian Ulama Council (MUI). Then, based on the explanation, this research aims to analysis what internet user say about halal by using social media Twitter. This research uses text mining, word networking and word networking matrix to understanding the use of halal word. This research shows that “halal” has a large network and having relationship with many of word such as: food, meat, certification, restaurant, slaughter, animal, and industry. Then, from the network shows that “food” is the biggest word matrix in the “halal” networking. It word define degree centrality 76, betwenness centrality 22.312,83, and closeness centrality 0.450746 which mean that “halal” word have strong relationship with “food”.

Keywords
Halal, Social Media, Word Networking

Topic
Management

Link: https://ifory.id/abstract/g39PbjMwVcUQ


ANALYSIS OF ENTREPRENEURIAL MARKETING CANVAS (EMC) ON SMALL BUSINESS
Danica Elma Edwina and Rahma Wahdiniwaty

Show More

Corresponding Author
DANICA ELMA EDWINA

Institutions
Magister Management, Faculty of Post Graduate, Universitas Komputer Indonesia

Abstract
This research aimed to analyze entrepreneurship and marketing model adopted from the newest model of Entrepreneurial Marketing Canvas (EMC). This marketing model was combination of marketing strategy, financial strategy and organization. The subject of this research is one of moslem fashion industries in Bandung, West Java, El-Zatta. This research used qualitative method and literature study. The result was expected to analyze the small business, El-Zatta, and know the current situation of the business including entrepreneurship, marketing and organization aspect. Morover, the analysis of the EMC was based on internal and external analysis (SWOT analysis). Then, The EMC would contribute more effective management to anticipate unpredictable Era and become inside-out market orientation to develop El-Zatta-s specipic competency based on entrepreneurship to serve the future demands. Thus, El-Zatta would focus on innovation and ideas developement that related to market changes.

Keywords
Entrepreneurial Marketing Canvas (EMC), SWOT Analysis, small business

Topic
Management

Link: https://ifory.id/abstract/paqkeNP3EDLB


Analysis of Entrepreneurship Behavior and Business Capital Against Business Success
Jo Nam Hee (a*), Hari Mulyadi (b), Heny Hendrayati (b)

Show More

Corresponding Author
Nam Hee Jo

Institutions
Magister Management, School of Postgraduate Studies, Indonesia University of Education
Jl. Dr. Setiabudhi No.229, Cidadap, Isola, Sukasari, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154

Abstract
This study aims to determine the effect of entrepreneurial behavior and business capital on business success. The research method used is quantitative methods and surveys. The population in this study amounted to 263 people. The technique used to determine the size of the sample under study was proposed by Slovin so that respondents who were sampled in this study were entrepreneurs of Binong Jati knitting centers in Bandung as many as 100 respondents. The data analysis technique used is multiple linear regression. Based on the results of the study, it can be seen that entrepreneurial behavior and business capital simultaneously and partially have a positive effect on business success. Based on the results of the study, the recommendations proposed were that entrepreneurial behavior and business capital must be improved so that business success was achieved.

Keywords
Entrepreneurship Behavior; Business Capital; Business Success

Topic
Management

Link: https://ifory.id/abstract/JDxZBtuEn9yV


ANALYSIS OF INVESTMENT AND CREATIVE INDUSTRIESS VALUE IN DESIGN SECTOR IN INDONESIA
Arianis Chan, Mohammad Benny Alexandri, Mohamad Donie Aulia

Show More

Corresponding Author
mohamad donie aulia

Institutions
Universitas Padjadjaran, UNIKOM

Abstract
The creative industries sector in some countries contributes to the amount of gross domestic product (GDP) and gives positive results on national development. In the interior design subsector, the creator visualizes an idea and a creation to be manifested in a real, unique, and different form. This can be an attraction for everyone who wants to see it. Fabelio is a company engaged in the field of interior design and the provision of room furniture. Fabelio is a concept: that every family deserves happiness and heaven at home. With the philosophy of 100% Indonesia, easy at your fingertips, transparent price and better quality, more affordable price. The purpose of this study are (1) How to analyze the state of the creative industry especially in the interior design subsector and (2) How Fabelio can run its business (3). What assistance the government provides in developing the creative industry sector interior design. Methodologhy used is SWOT Analysis, Comparison and Value Chain Management. The result of the research is we can make a strategic plan by Fabelio by optimizing the overall resources owned by the company to provide the best service to the consumers.

Keywords
Creative Industry, Interior Design, SWOT Analysis, Comparative Analysis, Value Chain Analysis

Topic
Management

Link: https://ifory.id/abstract/hPUfY6x2Ap7M


ANALYSIS OF THE ACQUISITION PROCESS "PT.DW" BY PT ELNUSA, TBK
Deny Christian

Show More

Corresponding Author
Deny Nadapdap

Institutions
University of Indonesia
Magister of Management
Salemba 3, RW.5, Kenari, Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
In 2017, PT Elnusa acquired PT DW with the aim of increasing the companys capability in the Engineering, Procurement, Construction (EPC) business. The business diversification carried out by PT Elnusa in the EPC field encountered obstacles in terms of Engineering because the company did not have these capabilities despite having mastered the Procurement and Construction side. The acquisition is expected to not only provide added value in terms of capability but also cost savings. The acquisition of Engineering companies is basically a service-based company, so that the companys valuation cannot only use valuation based on the assessment of fixed tangible assets but also the valuation of intangible assets.

Keywords
Acqusition,Valuation of Company-s Intangible Aset

Topic
Management

Link: https://ifory.id/abstract/CgEeMkw6d8vy


Analysis of the Feasibility Design of West Java Halal Tourism Applications
Susilo Setiyawan1 and Rabiatul Adwiyah2

Show More

Corresponding Author
Rabiatul Adwiyah

Institutions
Universitas Islam Bandung

Abstract
Tourism is a necessity for almost every human being as a form of self-actualization to add experience, new knowledge and eliminate the fatigue of daily routines. Muslims who are scattered in Arab countries and the Middle East also feel the same way, the number of publications and promotion of tourism via the internet is an attractive factor for Muslim tourists to travel. According to Crecentrating, Halal Friendly Travel and Tourism Consultant, explained that the potential of the market for the development of Sharia (Muslim) tourism when viewed from the worlds Muslim population of 1.8 billion or about 28% of the total world population of 6.4 billion spread across 148 countries. Of the total Muslims in the world, 62% are from Asia Pacific or 972 million. Based on this the purpose of this study is to bring up, Islamic tourism as a trend of tourism today and analyze the design of a tourism application system in West Java. The method used is the BCG (Boston Consulting Group) Matrix. The results of the study explain the position of halal tourism activities in West Java in the position of the Problem Children quadrant. This means that the offer made is quite good in supporting Halal tourism in West Java, only needing attention to the aspects that are lacking, namely the procurement of representative food stalls in the tourist area.

Keywords
Application, Eligibility, Halal Tourism, West Java.

Topic
Management

Link: https://ifory.id/abstract/ZjwGUfEbkg4m


Analysis of The Final Income Tax Treatment for The Procurement of Imported Materials in The Construction of Power Plant Project at PT XYZ based on the certainty principles of tax collection.
Ariyanto

Show More

Corresponding Author
Ariyanto -

Institutions
Universitas Indonesia

Abstract
In an effort to achieve the tax revenue target provided by the Government, the Directorate General of Tax (DGT) is working hard to explore all potential tax from every business process in Indonesia, including imposing Final Income Tax for the procurement of imported materials in the construction of power plant projects in PT XYZ This was taken seriously by PT XYZ when it was asked by the Domicile Tax Service Office to correct the tax report and make the underpaid income tax. In this study the opinions of each party, both PT XYZ and KPP, were discussed. This research uses a qualitative approach with descriptive qualitative research. Data collection method used in this research is in-depth interview method. This study aims to analyze whether the treatment of the imposition of Final Income Tax on the procurement of imported materials conducted by PT XYZ is in accordance with the policy formula and meets the certainty principle indicator as one of tax collection principles.

Keywords
Final Income Tax, procurement of imported materials, policy formula, Certainty Principles

Topic
Management

Link: https://ifory.id/abstract/wFxYbm9AtTGW


Analysis of Tie Strength And Purchase Decision Involvement Towards Word-of-mouth Influence In Service Business
Ummu Qonitah, Shimaditya Nuraeni

Show More

Corresponding Author
Ummu Qonitah

Institutions
School of Business and Management, Institut Teknologi Bandung. Jl. Ganesha No,10, Bandung 40116, Indonesia

Abstract
The increase in services must be handled, the high cost of services has the potential to shake off economic growth, according to an economic theory called Baumols disease. Therefore, services have to become more efficient and productive. Handling service business that mostly intangible are dissimilar from product-based business. In service word of mouth (WOM) is important. This research would investigate the interaction and direct effects of tie strength which is an interpersonal force between sender and receiver of WOM and the receiver-s service purchase decision involvement which is an intrapersonal force on WOM influence. A secondary aim is to investigate how a distinctive conceptualization of perceived risk affects service purchase decision involvement. A conceptual model incorporating these constructs and associated hypotheses is developed and tested. This research is quantitative research conducted to explore the objective of the study. Researcher conduct a questionnaire to collect data. The purposeful sampling conducted on this research. PLS-SEM Analysis is used in this research for the data analysis. The expected result from this research is to demonstrate a strong interaction effect between service purchase decision involvement and tie strength. Also, results highlight the complexity of the perceived risk construct, suggesting that it is appropriately modeled.

Keywords
Service; WOM; Purchase Decision; Influence; Perceived Risk; Involvement; Tie Strength

Topic
Management

Link: https://ifory.id/abstract/2fnTYaFvc3W6


Analysis of willingness to pay for ancillary revenue of full service airline (The Case of Garuda Indonesia)
Ermila Klislinar (a), Anton Wachidin Widjaja (b)

Show More

Corresponding Author
Ermila Klislinar

Institutions
Department of Management, Faculty of Economics and Business, Universitas Indonesia

Abstract
Airlines are facing challenges from high cost structures and intense competition. This has made airlines universally look for opportunities to generate ancillary revenue, additional income apart from their main sources, including Full Service Carriers (FSC). Measuring consumer-s willingness to pay is pivotal in pricing and estimating ancillary revenue de-mand. This study analyzes whether customer-s type of journey, purpose of journey, length of flight, and type of flight class have an impact on willingness to pay (WTP) of Garuda Indonesia-s ancillary revenues which comprises of unbundled products and commission based income. This paper uses data from a survey to Garuda Indonesia-s customer and follows quantitative studies to identify and describe the relationship be-tween the WTP of Garuda Indonesia-s ancillary revenue and all variables involved. The study found that passengers value more the unbundled products. It is also found differ-ences in WTP for particular ancillary products and services based on purpose of journey, length of flight, and type of flight class.

Keywords
Ancillary Revenue,Type of Journey,Length of Flight,Journey Purpose,Type of Cabin Class

Topic
Management

Link: https://ifory.id/abstract/6vae4VAHCTyJ


Analyzing Students Loyalty through Service Quality; Commitment; and Reputation
Ashomatul Fadlilah, Muhammad Khafid, Tusyanah Tusyanah

Show More

Corresponding Author
Ashomatul Fadlilah

Institutions
Universitas Negeri Semarang

Abstract
Indonesia has a lot of higher education institutions. In 2017, based on data from the Ministry of Technology Research and Higher Education (Ristek Dikti), the number of registered university reached up to 4,504 units. The high number of institutions of higher education makes tighter competition to get prospective students. One of prospective students to choose universities is influenced by references. References can be from students- loyalty. The purpose of this study is to analyze service quality, commitment and reputation as the determinants of students- loyalty. The population of this research were 5th semester students of the Faculty of Economics, Universitas Negeri Semarang, they were 874 students. The samples were taken by proportional random sampling. Data were collected by distributing the questionnaires. Then, the data were analyzed by Structural Equation Model (SEM) with AMOS 22.0. The results of the study showed that the research model meets the criteria of goodness of fit or the model is feasible. The effect magnitude of service quality on reputation was 46%. Then, the effect of commitment on reputation was 36.9%. Furthermore, the effects of reputation, commitment, and service quality on students- loyalty were 69.8%; 72.8%; and 58.3%. However; service quality and commitment had indirect effect on students- loyalty through reputation.

Keywords
Commitment, Service Quality, Students Loyalty, Reputation

Topic
Management

Link: https://ifory.id/abstract/HtP4Rg6mKyn9


Analyzing the Impact of Fashion Influencer to Customer Impulse Buying Behavior
Najla Prihana Gunawan

Show More

Corresponding Author
Najla Prihana Gunawan

Institutions
School of Business and Management, Bandung Institute of Technology
Jl. Ganesha No. 10 Lb. Siliwangi, Bandung, 40132, Indonesia
*najla.prihana[at]sbm-itb.ac.id

Abstract
Internet is one of the most important things for people-s lives in this era. To connect with others by bringing the distance closer, even for doing transaction such as shopping. As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. And to market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, also have more than a thousand of followers on social media or Instagram, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don-t intend to buy it. And the impulse buying behavior happens. This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research belongs to qualitative research with a semi-structured and in-depth interview. The sample of this research is .the customer or someone who is using Instagram and follows for the fashion industry with the early adults age in the range of 18 to 22 years old in Indonesian urban area, Bandung and Jakarta. This study is expected to reach the objective of this research; first, to know and understand the factors of fashion influencer that affects the impulse buying on online customer and second, to analyze the factors that influence the adoption of online impulsive buying by drawing ideas from the theory of diffusion of innovation.

Keywords
Fashion influencer; Impulsive buying behavior; Online shopping; Diffusion of innovation

Topic
Management

Link: https://ifory.id/abstract/aVM8emKcbg7Z


APPLICATION OF GREEN MARKETING TO OUTDOOR PRODUCT COMPANY IN BANDUNG CITY
Rio andika (a*) , Dr. herman s. soegoto, MBA. (b)

Show More

Corresponding Author
Rio Andika

Institutions
Magister Management, Universitas Komputer Indonesia

Abstract
Since few las decades awareness of world society for the importance of environment growing mounts, this improvement is triggered by existence of big issue the happening of sinister environment disaster, not only health, nevertheless even come up with human viability and clan. Existence of consumer awareness of its rights to get competent product, safe and environmentally friendly product (environment friendly) that gain strength, then company applies environment issues as one of marketing strategy or that already we know as green marketing This research aims to the results of the application of green marketing to outdoor company that are used as potential marketing business strategies. The subject of this research is company of outdoor product in Bandung city, West Java. This research used qualitative method and literary study would be used to enrich the information about the green marketing and a product survey was conducted on several outdoor company whether the implementation of green marketing has been carried out in their products. The result is that the application of green marketing to products is expected to increase product selling prices and product competitive and Company that implement green marketing as their marketing strategy, are considered easier in building a positive image because the company claims that they are a company that is environmentally friendly.

Keywords
Green Marketing, product, outdoor company, marketing strategy, environmentally friendly

Topic
Management

Link: https://ifory.id/abstract/9fAxYFkmjzZQ


Application of Normality Testing for Measuring Experiences of Visitors in Museum
Mohd Halim Mahphoth (a*), Rizuwan Abu Karim (a), Shafinar Ismail (a), Wei-Loon Koe (a), Zainab Khalifah (b)

Show More

Corresponding Author
Mohd Halim Mahphoth

Institutions
a) Universiti Teknologi MARA
Faculty of Business and Management, 110 Off Jalan Hang Tuah, 75300 Melaka, Malaysia
*mohdhalim282[at]gmail.com

b) Universiti Teknologi Malaysia
Azman Hashim International Business School, Block T08,
Universiti Teknologi Malaysia Skudai, 81310 Johor Bahru,
Johor, Malaysia

Abstract
Due to the varied nature of museums, measuring experiences of young visitors particularly on generic learning outcomes are challenging. Thus, in order to ensure the data of experiences of visitors in museum is normal, this study aimed to evaluate possible violation of the normality assumptions in the data sets. A combination of graphical inspection, assessment using skewness and kurtosis, and formal normality tests were used to assess whether assumption of normality is acceptable or not. Data sets obtained from questionnaire surveys were used to demonstrate the changes from non-normally distributed data sets to relatively normally distributed data sets by removing abnormal data. It is concluded that all the data seem to satisfy the assumption of normality, therefore, the data sets can be used for further statistical tests.

Keywords
Normality Test; Visitor Experience; Museum

Topic
Management

Link: https://ifory.id/abstract/DMTFypQJ9CWN


Application of Subcontractor Selection Using Analytical Hierarchy Process Method in Ritz Garment
Muthia Ramadhani (a*), Yuanita Handayati (b)

Show More

Corresponding Author
Muthia Ramadhani

Institutions
a,b) School of Business and Management, Institut Teknologi Bandung
Jl. Ganesha no. 10, Bandung 40132, Indonesia
*muthia.ramadhani[at]sbm-itb.ac.id

Abstract
As the garment industry increases, subcontractors are needed to help companies fulfill the demand that cannot be met. To manage subcontractors to keep the quality of the products, subcontractor selection should be conducted to ensure subcontractors that are selected to cooperate are able to meet the company-s requirement. One of the methods that can be used to conduct subcontractor selection is Analytical Hierarchy Process (AHP) method, which is s decision-making method that is used when there are various criteria that have to be considered. This research is an application of subcontractor selection that is conducted in Ritz Garment, which is a garment manufacturer, using AHP method. This research aims to determine the level of importance of the criteria and sub-criteria that are used for subcontractor selection for Ritz Garment, assess the performance of current and alternative subcontractors, and provide recommendation for Ritz Garment based on the subcontractor selection. To determine the importance of the criteria and sub-criteria and also to score alternatives towards each of the sub-criteria, decision makers are interviewed to get their expert judgement. From the result of this research that is conducted using AHP method with the Expert Choice software, level of importance for each criterion and alternatives are obtained. The order of importance of criteria is Quality (0.296), Cost (0.290), Reliability (0.273), Delivery (0.080), and Flexibility (0.061). The sequence for sub-criteria Global Weight is Defect Rate (0.156), Trustworthy (0.154), Internal Cost (0.153), Conformance Quality (0.140), Product Price (0.137), Product Reliability (0.119), Customization (0.051), Compliance with Quantity (0.045), Compliance with Schedule (0.035), and Product Volume Changes (0.010). For the alternatives, the order of importance is Alternative Subcontractor 1 (7.667), Alternative Subcontractor 2 (0.7.314), Alternative Subcontractor 3 (7.099) and Current Subcontractor (6.266). From the result, it is concluded that Alternative Subcontractor 1 is the best subcontractor to replace Current Subcontractor.

Keywords
garment industry, subcontractor selection, analytical hierarchy process, criteria, sub-criteria, best subcontractor, case study

Topic
Management

Link: https://ifory.id/abstract/jxKwzCPmQZNp


Assessment of Lecturer Satisfaction, Working Quality and Productivity toward Learning Management System
Senny Luckyardi, Deden Abdul Wahab Syaroni

Show More

Corresponding Author
Senny Luckyardi

Institutions
Universitas Komputer Indonesia

Abstract
The research is purposed to assess the lecturer satisfaction, working quality and productivity toward Learning Management System (LMS) and to what extent LMS effective in the point of view of lecturers. The study case was conducted in a Private University in Bandung. This research used quantitative method by performing study case in a private university in Bandung. Path Analysis and T test and F test was used to analyze the questionnaire data. The respondents were 185 lecturers and requested to fill the questionnaire. Interviews to entrepreneurship lecturers was also performed to support data analysis. The result of study noted that LMS influence job satisfaction through work productivity and work quality improvement. It is showed by significant value of all measured variables the working quality, productivity and satisfaction of lecturers. The positive correlation between all variables and significance influence explained that the lecturers viewed LMS as an effective tool in learning and teaching process. Since LMS make the easier procedure of assignment submission, scoring process and communication between lecturers and students, it was assessed as an effective tool. The research provide recommendation to develop LMS and shifting from the conventional system as one way to answer the challenge of digital environment.

Keywords
Keywords— Satisfaction, Working Quality, Productivity, Learning Management System, Lecturer, University

Topic
Management

Link: https://ifory.id/abstract/mbtaFABvxJen


Attraction of Cultural Festival on Travel Destination
Aflit Nuryulia Praswati, Qori Nur Tikarina, Alfi Fauziyah Fadhali

Show More

Corresponding Author
Aflit Nuryulia Praswati

Institutions
Universitas Muhammadiyah Surakarta

Abstract
The ancestral cultural heritage is a unique wealth of an area and must be preserved so that it can provide economic benefits to the surrounding community. This preservation can be done by actively holding cultural festivals. Organizing a cultural festival involves quite a lot of stakeholders, such as the government, the private sector, and also the community. This study aims to determine the role and impact received by stakeholders with the implementation of cultural festivals in Surakarta City. The qualitative research method used in study 1 is to find out the impact of organizing cultural festivals and quantitative methods in study 2 used to analyze the behavior of visitors to cultural festivals. Study 1 gets interesting results where each stakeholder has an important role to play in achieving the success of a cultural festival. Study 2 in this study found that motivation, perceived value and experience as antecedents of revisit intention.

Keywords
motivation, perceived value, experience, revisit intention

Topic
Management

Link: https://ifory.id/abstract/NB69uqEaYhbM


Bankruptcy Prediction Analysis of PT Garuda Indonesia Compared to Four Airlines Companies in Asia
Elda Fitri (a*), Asep Darmansyah (b), Sylviana Maya Damayanti (c)

Show More

Corresponding Author
Elda Fitri

Institutions
a,b,c) School of Business and Management, Institut Teknologi Bandung
Jalan Ganesha 10, Bandung 40132, Indonesia
*eldafitri.99[at]gmail.com

Abstract
Airline industry is one of the promising industry for investors, it considered a big deal as it predicted to grow rapidly during for the next 20 years. Asia Pacific forecasted as the main player for airline in 2034, which will surpass Europe and North America. SKYTRAX Global Airlines Awards 2018 are announced Garuda Indonesia as one of the top ten best airlines in the world and the Best Cabin Crew in the world. The awards are followed by the other airlines in Asia. Nevertheless airline industry also known for its volatility business, due to the big amount of operating cost, such as unstable fuel price and the high cost of labor. Those issues affect Indonesia-s best airlines, Garuda Indonesia, experienced loss for the past 5 consecutive years. The purpose of this research is to predict the bankruptcy possibilities of PT. Garuda Indonesia compared to five listed airlines company in Asia, which included as the best airlines in the world. This research will also analyze the relationship of Altman Z”-Score between PT. Garuda Indonesia to other companies by using Coefficient Correlation method. This research will be conducted by using Revised Altman Z” Score for non-manufacturers company which will predict the bankruptcy event for the next two or three years. The sample of this research are Garuda Indonesia (GIAA), Singapore Airlines (SING), THAI Airways (THAI), All Nippon Airways (ANA), and EVA Air (EVA) during the period of 2014-2018. Altman Z”-Score indicates that GIAA, THAI, and EVA predicted to bankrupt, while SING and ANA are predicted to be in the grey zone for the next 2 – 3 years.

Keywords
Airline Industry, Bankruptcy, Asia, Garuda Indonesia, Altman Z-Score

Topic
Management

Link: https://ifory.id/abstract/LbWX2gETrwuy


Behaviour Finance Impact to Determinant Dividend Policy at Indonesian Company
Linna Ismawati

Show More

Corresponding Author
Linna Ismawati

Institutions
Universitas Komputer Indonesia

Abstract
This research aims to find evidence on Impact behaviour finance to determinant dividend policy The method used in this research is the Qualitative Research Method using Explorative Survey.The Qualitative research method using Nvivo software 10.0 version. The research-s unit as all companies listed at Indonesian Stock Exchange who pays dividend during period of 2010-2017 The research finding shows that: Determinants of dividend policy consists of firm growth, profitability, and institutional ownership, while sales growth has no impact on dividend policy. The findings qualitative research show that there are variable of financial behaviour of corporate managers as determinants of dividend policy. Keywords: Behaviour Finance, Dividend-s Policy

Keywords
Behaviour Finance

Topic
Management

Link: https://ifory.id/abstract/Ucqa2Lmj4VTt


Boosting the Performance of Convection Creative Industry through Supply Chain Management and Brand Image Enhancement
Rabiatul Adwiyah (a), Cici Cintyawati (b*), Firly Firmansyah (b), Vina Islami (b), Febby Mustikawati (b), Siti Fatimah (b)

Show More

Corresponding Author
Cici Cintyawati

Institutions
Faculty of Economics and Business, Universitas Islam Bandung
cici.cintyawati94[at]gmail.com

Abstract
In this 21st century era, creative industry has been recognizing as a new Indonesian economic driver, especially textile industry that are forecast to give positive trend in the future. Bandung, where is known as Creative City with great number of textile companies, has gathered more intention since many SMEs in textile industries try to develop their business in this city. This paper attempts to bring a better economic development for SMEs business in Bandung by revealing the influence Supply Chain Management (SCM) and Brand Image as crucial factors that have a big impact to the textile SMEs- performance. Quantitative analysis has been performed, supported by the literature review process to give better understanding about the causal relationship among those variables. The Partial Least Square result then exposes that among the SCM practices in textile SMEs- Companies, quality of information sharing emerges as the most influential factor that enhances the SMEs- performance, followed by customer relationship, information sharing, quality information exchange- and ‘lean production-. Besides of SCM, brand image also has high impact to the textile SMEs- performance in Bandung.

Keywords
Brand Image; Supply Chain Management; Creative Industry; SMEs- Performance

Topic
Management

Link: https://ifory.id/abstract/hULNK4Q7WVmT


Boosting the Transformational Performance through Customer experience driven Organization Agility and Business Model Innovation
Leonardus WW Mihardjo, Sasmoko, Firdaus Alamsjah, Elidjen

Show More

Corresponding Author
Leonardus Wahyu Wasono Mihardjo

Institutions
Bina Nusantara University

Abstract
Discussion of the essential the role of an customer experience (CX) in driving the organisation agility (OA) and business model innovation (BMI) to support performance in digital transformational stage has not been reveal and empirically tested. The capability in relation with BMI and OA allows the firms to make timely, effective, and properly sustained changes, in fast and complex market to stay ahead compare with competitor. We argue that the relevant model to support digital transformation In ICT industry shall be based on customer experience driven, since CX emerges become a critical factors in term of behaviour, cognition and emotion of customer in engagement with customers. Hence, this paper emphasis on a new model of transformation based BMI and OA focus on CX. The proposed model was assessed by 35 Indonesia ICT firm with SEM-PLS statistical tools. The findings demonstrated that the firm that compelling of value proposition from CX in developing the new BMI and OA could boost the transformational performance. Furthermore the study can be enhanced through expanding model, sample and time study for further research.

Keywords
customer experience, Business model innovation, Organisation Agility, Transformational Performance

Topic
Management

Link: https://ifory.id/abstract/RvtW7zPCc6He


Brand-Generated Content (BGC) and Consumer-Generated Advertising (CGA) on Instagram: The influence of Perceptions on Purchase Intention
Refi Salma Irelli (a), Rendra Chaerudin (b)

Show More

Corresponding Author
Refi Salma Irelli

Institutions
ab) School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10, Bandung, 40132, Indonesia

Abstract
Generation Y individuals start use social media as their main tools to obtain information about product and brand. One of the most active social media in Indonesia is Instagram. Broadcasting Brand-Generated Content (BGC) can be the most common marketing strategy that small enterprise will use on Instagram. The consumer perception of Brand-Generated Content (BGC) and consumer perception of Consumer-Generated Advertising (CGA) on Instagram can influence consumers- purchase intention towards fashion brand. However, study shows that online consumers more likely rely on information generated by other consumers than generated directly by marketers to assist their purchase decision because they perceive consumers will provide a more honest information than advertiser. Finding confirmed that consumer perception of BGC and CGA has positive influence on purchase intention on Instagram. Consumer needed BGC because it consists of important factors that could influence them to have intention to buy: expertise, relevance, reduce risk, positive valence, informativeness, and credibility. Furthermore, consumer also needed CGA to support they information of product because CGA has homophily and originality factor.

Keywords
Consumer Perception, Brand-Generated Content, Consumer-Generated Advertising, Purchase Intention, Fashion Brand, Social Media

Topic
Management

Link: https://ifory.id/abstract/EJWhzgf8y4UD


Business Opportunities Of Laboratory Management Training In Improvement of Laboratory Personnel Skill
Novy Lousiane, Deden Abdul Wahab Sahroni

Show More

Corresponding Author
Novy Lousiane

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to Analyze business opportunity of laboratory management training and analyze the potential of laboratory management training services. The subject of this study are personels who will work in laboratory industry in Bandung. This research methode used strength, weakness, opportunity, and threats (SWOT) Analysis to formulate management strategic of laboratory management training. Data collection is done through interviews, observation and literature review. The result shown management laboratory training is very potential to be business opportunity in order to improve the quality of laboratory personnel skill. The appropriate management strategy are conducting evaluation of laboratory management training, grouping laboratory management training based on laboratory functions, and conducting collaborative management training with professional experts.

Keywords
Laboratory management, SWOT, laboratory personel skill

Topic
Management

Link: https://ifory.id/abstract/k2n6EpycFLtx


Business Process Analysis and Improvement in Selling Process Using Business Process Modelling Notation (BPMN) at Locarvest
Fadhilah Amalina (a*), Yuanita Handayati (b)

Show More

Corresponding Author
Fadhilah Amalina

Institutions
a,b) School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
*fadhillah.amalina[at]sbm-itb.ac.id

Abstract
This research is conducted in Locarvest. Established in 2015, Locarvest is an online platform company that selling agricultural products based in Bandung. They see the importance of agricultural product for human and people who like to shop online as an opportunity for them to sell local agricultural products online. Currently, they have been developing a website to change their selling platform which will be launching soon in the late of July 2019. They assume that the website can create a simpler selling process. However, they do not have their written business process where many companies have become increasingly interested in business processes due to the need for effective and efficient activities (Dave, 2017). In here, the objectives of this research are to analyze and model the current business process of Locarvest and propose a new business process to solve Locarvest-s current problem using the concept of Business Process Management (BPM) and the design is modeled using Business Process Modelling Notation (BPMN). To model the current business process, interview with the employees of Locarvest and observation in the office were conducted. The result of this paper is proposing some improvements within the business process by eliminating some activities and create some new activities for Locarvest. The design also has been approved by the employees of Locarvest.

Keywords
Business process, Business Process Management, Business Process Modelling Notation, case study, agriculture

Topic
Management

Link: https://ifory.id/abstract/J4W7djqwvnme


Case Study of Omnichannel Marketing Application in PT Arwana Citramulia Tbk
Taufik Amirullah, S.Sos (1), Daniel Tumpal H. Aruan, Ph.D (1)

Show More

Corresponding Author
Taufik Amirullah

Institutions
(1)Magister Manajemen Universitas Indonesia

Abstract
Omnichannel marketing is a marketing method that integrates marketing channels to target specific target markets. This research is a case study of the use of omnichannel marketing for B2B activities at PT Arwana Citramulia Tbk, the largest company of many companies in the ceramics industry in Indonesia. PT Arwana Citramulia Tbk targets the middle to lower market segments throughout Indonesia. To be able to dissect how PT Arwana Citramulia Tbk manages its channel, this research will use qualitative methods by conducting unstructured interviews with various stakeholders in PT Arwana Citramulia Tbk. In addition, technology acceptance models are also used to measure revenue from the distribution chain line of PT Arwana Citramulia Tbk, which conducts B2B marketing activities towards the use of online channels to support the use of omnichannel marketing. The technology acceptance model will be used to analyze quantitatively, which is also equipped with results of unstructured interviews regarding the implementation and management of omnichannel marketing by PT Arwana Citramulia Tbk. This research shows that the integration between channels used by PT Arwana Citramulia Tbk is inseparable from the existence of vision, mission, strategy and adequate resources at the top management level to the frontliners.

Keywords
omnichannel marketing, technology acceptance model, marketing channel, B2B marketing

Topic
Management

Link: https://ifory.id/abstract/YrW4fumDUpx6


Page 1 (data 1 to 30 of 190) | Displayed ini 30 data/page

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats