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The 4th International Conference On Management, Economics And Business (ICMEB 2019)

Event starts on 2019.06.26 for 2 days in Jakarta

http://icmeb.mercubuana.ac.id | https://ifory.id/conf-abstract/eYADm2u8z

Page 1 (data 1 to 30 of 88) | Displayed ini 30 data/page

A Telemarketing Guide in Selling Banking Services: A Data Mining Approach
Genesis Sembiring Depari1; Sri Vandayuli Riorini2;Christina Catur Widayati

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Corresponding Author
Genesis Sembiring Depari

Institutions
Business and Management Department
Southern Taiwan University of Science and Technology

Abstract
In telemarketing activity, selecting the most potential customers are important because can reduce processing time and operational cost. Therefore, the ability to select the most likely buying customers are urgently needed. In this study, we propose a clear sequence in doing telemarketing activity based on the previous telemarketing data which applying data mining technique. We weight the importance of 16 customers characteristics through 45,211 observations from a Portuguese bank. Applying Random Forest algorithm along with Information Gain Ratio as a criterion and 10-fold Cross Validation, the model able to weight the importance of attributes and achieves 90.01 % accuracy in predicting telemarketing success. Furthermore, the rank of attribute importance was designed to be a guidance map in selecting potential targeted customers as a managerial implication.

Keywords
telemarketing, random forest, data mining, cross validation

Topic
Marketing Management

Link: https://ifory.id/abstract/jgeK8vctfCUG


ANALISIS PERBANDINGAN TINGKAT KESEHATAN BANK
Iwan Firdaus and Sunia Hedy Qumaira

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Corresponding Author
Iwan Firdaus

Institutions
Universitas Mercu Buana

Abstract
The purpose of this research was to analyze the comparison of the soundness level of state-owned public banking with private-owned banking in Indonesia during the period 2012-2016. This research was conducted using the Capital approach with CAR ratio, Risk Profile with NPL & LDR ratios, and Earnings with ROA & NIM ratios. The sample of this study amounted to 8 banks consisting of 4 state-owned banks and 4 private banks. Normality testing uses the Kolmogorov-Smirnov test and hypothesis testing using the Independent t-test also Mann-Whitney test U-test. From the results of this study it is known that there are significant differences in ROA & NIM ratios, while there is no significant difference in the CAR, NPL & LDR ratios. Whereas, based on the average CAR, NIM and ROA, state-owned banking is better at a level of soundness compared to private-owned banks, and the NPL & LDR ratio of private-owned banks is better than the state-owned banking.

Keywords
bank, comparison, capital, risk, earnings

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/LEkjqQT3NKx6


Analysis Job Training, Compensation and Engagement on Job Effectiveness
Ferryal Abadi, Didin Hikmah Perkasa

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Corresponding Author
Ferryal Abadi

Institutions
Institut Teknologi dan Bisnis Kalbis

Abstract
Abstract-This study was conducted to examine the effect of job training, compensation and engagement to the effectiveness of work at insurance company. Sample used non probability sampling. As for the population in this study are employees of insurance company and the results of the sample used 50. This study uses multiple linear regression method, the test is done by Test F and Test t. Data processing is done by using program SPSS . The result of the analysis shows that job training, compensation and engagement have significant influence to the effectiveness of employees work either simultaneously or partially.

Keywords
Job Training, Compensation, Engagement, Job Effectiveness

Topic
Human Resource Management

Link: https://ifory.id/abstract/6bnQD9wNJT7m


Analysis of Green Consumer Community Preferences on Types of promotional Activities
Ririn Wulandari

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Corresponding Author
Ririn Wulandari

Institutions
Universitas Mercu Buana

Abstract
The aim of the study was to determine the green consumer community preferences for the type of promotional activity. Therespondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Preference analysis was performed using the method proposed by Thurston Case V.Before that, reliability tests were conducted using Crombach Alpha method. The results of the study are that each level of consumer green needs to be treated differently

Keywords
promotional activity, green consumer,

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/2hEdyUcfzwKF


Analysis Of The Influence That Effect The Purchase Intention Of Environmentally Friendly Paper
Fatchur Rohman(a), Mochamad Soelton(b), Yudha B. Abadi(b), Nicco Prasetyo(b)

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Corresponding Author
Mochamad Soelton

Institutions
Fatchur Rohman, Universitas Brawijaya
Mochamad Soelton, Universitas Mercu Buana
Yudha B. Abadi, Universitas Brawijaya
Nicco Prasetyo, Universitas Mercu Buana

Abstract
ABSTRACT: This research aims to examine and analyze the effect of green positioning, product attributes, health consciousness, social influence on purchase intention. The method used in this research is descriptive method. The object of this research is consumers of PT. Berkat Wahana Saudara with 130 respondents. The approach used in this research is Structural Equation Model (SEM) analysis tool Smart-PLS 3.2.8. The results showed green positioning significant positive effect on purchase intention. Product attributes significant positive effect on purchase intention. Helath consciousness significant positive effect on purchase intention. Social influence significant positive effect on purchase intention,

Keywords
Green Positioning, Product Attributes, Health Consciousness, Social Influence, Purchase Intention

Topic
Marketing Management

Link: https://ifory.id/abstract/FMUfvkDYPerK


ANALYSIS OF TOURIST INTENTIONS TO VISIT MANGROVE NATURE PARK PANTAI INDAH KAPUK BASED ON SERVICE MARKETING, ECOTOURISM OBJECT DEVELOPMENT AND ELECTRONIC WORD OF MOUTH
Tafiprios

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Corresponding Author
Tafiprios Tafiprios

Institutions
University of Mercu Buana
tafiprios[at]gmail.com

Abstract
In recent periods there has been an increase in the number of tourists on the Pantai Indah Kapuk Mangrove Nature Park, but only a few visitors come to ecotourism destinations. This research was conducted to analyze the effect of the service marketing mix, the development of ecotourism objects, and electronic word of mouth on the tourist intention to visit. The study design used a causal method, with the study population being tourists who knew or had visited the Pantai Indah Kapuk Mangrove Mangrove Nature Park as many as 200 respondents. The results of the analysis concluded that there was an influence of the development of ecotourism objects and electronic word of mouth on tourist intention to visit, while the service marketing mix carried out by destination managers did not affect the tourist intention to visit.

Keywords
Service Marketing Mix, Ecotourism Object Development, Electronic Word Of Mouth, Tourist Intention To Visit, Mangrove Nature Park, Pantai Indah Kapuk

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/AD3egYE2hTCK


Analysis Sustainable Tourism Initiative of Kepulauan Seribu Tourism Destination
Dr Yudhi Herliansyah, CA, CSRA, CPA

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Corresponding Author
herliansyah yudhi

Institutions
Universitas Mercubuana Jakarta

Abstract
Little studies examined residence perceptions about the Sustainability Tourism Initiative in developing countries, especially in Indonesia. This study aims to examine whether economic, social and environmental factors are important factors in the residence perceptions of a Kepulauan Seribu tourist destinations. 37 respondents of this study were residents of 2 tourist destinations in the Kepulauan Seribu, namely Ayer and Bidadari Islands. The analysis used in this study is Important-Performance Analysis (IPA). The results of the study show that there is no significant difference in how well the implementation of sustainability tourism initiatives are economic aspects and environmental aspects, but this study finds evidence that there are differences in the implementation of social aspects. This research also shows the importance of each aspect higher than the performance of each aspect.

Keywords
Sustainability Tourism Initiative, Ayer and Bidadari Islands, Important-Performance Analysis

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/cWuakmqdjQPV


Attitude Residence in Tourism Development: The comparative Study Laut Tawar and Toba Lakes Tourism Destinations
Dr. Meifida Ilyas, MSi, Ak, CA, CSRA

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Corresponding Author
meifida ilyas

Institutions
Universitas Satya Negara Indonesia Jakarta

Abstract
Laut tawar Lake is a tourist attraction located in the Indonesian province of Aceh that has been visited by more than 1,000 tourists during 2018 (www.lintasgayo.com, 2018), in contrast to the attractions of Lake Toba located in the Indonesian province of North Sumatra, more than 381,643 visited during 2018 (www.medanbisnisdaily, com 2018.). The number of tourist visits to tourist destinations to these 2 lakes has contributed to achieving the target of foreign tourist arrivals in Indonesia, which exceeds 12 million (www.kemenpar.go.id, 2018). But the difference in visits by tourists to the two tourist destinations is interesting to examine how the attitude of the residents around the tourist destination to support for the development of future tourism. The research data was collected through distributing questionnaires to residents around freshwater lake and Toba Lake tourist destinations, population samples as many as 139 were obtained for residents around Laut tawar lakes and 174 for residents around Toba Lake using convenience techniques. The research instrument refers to the instrument developed by McGhee and Anderect (2004), namely 5 Likert scales for 5 issues of residents attitudes in tourism development, namely (1) tourism negative impacts, (2) tourism positive impacts, (3) personal benefits from tourism, (4) Support for increased tourism, (5) support for tourism plans. The results of this study showed that the characteristics of the respondents personnel had no effect on the attitude of the tourism negative impact and the tourism positive impact. The personal benefits from tourism is negatively effect on the tourism negative impact, but have a positive effect on the tourism positive impact. Personal benefits from tourism and tourism positive impact affect support for tourism development, while the tourism negative impact negatively affect support for increased tourism. There are differences in attitudes between residents around the Laut tawar and Toba Lakes in support for tourism development, this Phenomena supported the social exchange theory that the change of tourism development lead change the resident perception (Ap. J : 1992).

Keywords
Tourism development, Personal-benefit tourism, Tourism negative impact, Tourism positive impact, support for increased tourism.

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/9g4GJQWxrfu7


BUILDING FRAMEWORK OF SUPPLY CHAIN VANILLA COMMODITY IN INDONESIA: APPROACH WITH SCOR 12.0
Marthinus Boxy(a), Dudi Permana(b), Nur Endah Retno Wuryandari(c)

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Corresponding Author
Marthinus Boxy

Institutions
a)Economy and Business Faculty, Management, Universitas Mercu Buana
Jalan Meruya Selatan No.1, Jakarta

Abstract
Vanilla commodities are food needs needed for complementary mixtures of food needs, so the stability of the vanilla food supply chain needs to be well developed in maintaining sustainable needs. The measurement study of this research is the organization of the Perkumpulan Petani Vanili Indonesia (PPVI) where the organization aims to develop and improve supply chains for farmer groups incorporated in organizations throughout Indonesia. The improvement in the performance of the supply chain organization focuses on the SCOR 12.0 approach and is processed through the analytical hierarchy process (AHP) with the development of KPIs in supply chain performance attributes. The results of the analysis show that the attributes of reliability, agility, and cost have the lowest valuation so that further development and identification is needed in improving the performance of the supply chain. The discussion and further implications of this research are designing lean agriculture development, improving quality management and developing operational, technical cost structures in the supply chain objects.

Keywords
SCOR 12.0, Supply Chain Agriculture, and AHP

Topic
Operation and Flexibility Management

Link: https://ifory.id/abstract/L9DamhtVxwZn


CONTROL OF SUSTAINABLE PROJECTS IN JAKARTA INFRAKOM BUILDING USING EARNED VALUE ANALYSIS
Dr. Tukhas Shilul Imaroh, MM, Tatang Setiawan

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Corresponding Author
Tukhas Shilul Imaroh

Institutions
Universitas Mercu Buana

Abstract
This research aims to control the time delay in the potential for increased costs made by the concept of earned value analysis method. Secondary data collection includes Time Schedule (S-Curve), Budget Plan, weekly progress progress report and monthly project progress report. Primary data are company profile and profile of Infracom office building project. The method used in cost and time control strategies is to use the concept of earned value analysis. Management of time and cost control in the Infracom Jakarta Central Office Building Project is effective and efficient to determine the performance of project performance related to the accuracy of completion time and cost prediction up to the end of the project and time and cost performance performance will be monitored regularly and project projection known early on so that with these conditions preventive steps and follow-up actions or corrective actions can be taken in the event of a discrepancy between the plan and the realization of project implementation.

Keywords
cost and time control, earned value analysis

Topic
Operation and Flexibility Management

Link: https://ifory.id/abstract/UYxBZEeb7Qd6


Corporate Governance, IFRS Disclosure, and Stock Liquidity in Indonesian Mining Companies
Andian Ari Istiningrum

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Corresponding Author
Andian Ari Istiningrum

Institutions
Polytechnics of Energy and Mineral AKAMIGAS

Abstract
The purposes of this article are to investigate the effect of good corporate governance mechanism, featured by number of meeting conducted by audit committee, independency of the boards of commissioners, quality of auditors and institutional ownerships on the mandatory disclosure as required by IFRS and the effect of mandatory disclosure on stock turnover. Two multiple regression models are used for a sample of 13 Indonesian Mining Companies listed on the Indonesia Stock Exchange. The data has been collected for 4 years to arrive at 52 data used in the data analysis. The first model is used to test factors associated with the level of mandatory disclosure. Then, the predicted value of mandatory disclosure generated by the first model is used as a determinant in the second model. The second model is set to determine the factors associated with stock turnover. The result indicates that the number of meeting conducted by audit committee is significantly and positively associated with the level of mandatory disclosure; whereas other determinants do not have any significant association with the level of mandatory disclosure. The result also shows that the predicted value of mandatory disclosure is positively and significantly associated with stock turnover.

Keywords
IFRS disclosure, stock liquidity, audit committee, boards of commissioners, audit quality, institutional ownership

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/yZeqXFjNb4LP


Creating of Student Entrepreneurship Intentions in Jakarta: A Case Study
Suprapto

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Corresponding Author
Suprapto Suprapto Suprapto

Institutions
Mercu Buana University Jakarta

Abstract
One alternative to solving the problem of unemployment in a country is an entrepreneurial program. Entrepreneurship, at present, is an important concern in developing economic growth. Entrepreneurship is expected to be able to provide employment opportunities, various consumer needs, services, and can foster prosperity. The aim of the study was to analyze the influence of entrepreneurial knowledge, family environment and income expectations on student Entrepreneurship intentions. The object of the research was students at the Mercu Buana University in Jakarta. This study was conducted on 196 respondents. The method of collecting data uses a survey method with a closed questionnaire. Data processing is done by Statistical Package for the Social Sciences (SPSS). The results showed that entrepreneurial knowledge and income expectations had a positive and significant effect on the intention of student entrepreneurship. While the family environment does not affect the intention of student entrepreneurship.

Keywords
Entrepreneurial Knowledge, Family Environment, Income Expectation, Entrepreneurship Intention

Topic
Human Resource Management

Link: https://ifory.id/abstract/23YX64J7qb8c


Dian, Soelton, Umar, Jaka, RECOGNIZING HOW THE TIME DEMANDS OF WORK INFLUENCES THE TURNOVER INTENTION IN BANKING INDUSTRY
Dian Faqihdien Suzabar (a), Mochamad Soelton (b), Muhammad Umar (b), Jaka Triwulan (b)

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Corresponding Author
Mochamad Soelton

Institutions
Dian Faqihdien Suzabar, Universitas Brawijaya
Mochamad Soelton, Universitas Mercu Buana
Muhamad Umar, Universitas Mercu Buana
Jaka Triwulan, Universitas Mercu Buana

Abstract
Abstract: This research aims to know the influence of work stress, workload and time demands of work to turnover intention in Banking Industry. The object for this research is employee at teller and front office banking. This research was done to 75 respondents by using quantitative descriptive approach. This data analysis which is used is statistic analysis in the form of double linear regression test. The results of this research shows that either simultaneously or partially, the variable of work stress, workload and time demands of work to turnover intention in Banking Industry. It has been proven from the result of (f) simoultant test and the result of (t) partial shows significant point of three independent variables that supports hipothesys. There fore, the accepted assumption is, there is influence between work stress, workload and time demands of work to turnover intention in Banking Industry.

Keywords
work stress, workload, time demands of work, turnover intention

Topic
Human Resource Management

Link: https://ifory.id/abstract/YVdGC9f4vgDX


Does employee performance influence by incentives and motivation?
Ryani Dhyan Parashakti; Lukertina Sihombing

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Corresponding Author
Ryani Dhyan Parashakti

Institutions
Universitas Mercubuana Jakarta

Abstract
The purpose of this research is to identify the influence of incentive and work motivation on the employee performance at one of the BPJS office in Jakarta. Questionnaires release with probability sample in order to obtain a sample of 95 employees. Using multiple regress analysis, researcher found that the incentive and work motivation provide a positive and significant influence of employee performance.

Keywords
employee-s performance; incentive; work motivation; BPJS office

Topic
Human Resource Management

Link: https://ifory.id/abstract/tCpYz42xUD7V


Does working environtment and working motivation has big impact on employee performance?
Lisnatiawati, Lukertina

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Corresponding Author
Lisnatiawati Lisnatiawati

Institutions
Universitas Mercu Buana

Abstract
Human Resources (HR) is the main component of an organization that becomes a planning and active actor in every activity of the organization. This has triggered the company to improve the performance of its employees. This research aims to identify the influence of working environment and working motivation for employee performance on human resources Indonesia Stock Exchange. The sampling technique using Slovin found 150 respondents with the type of simple random sampling. Data analysed using multiple linier regression analysis. The results are working environment and working motivation has partially and also simultaneous effect significant positive on employee performance.

Keywords
Employee performance, working environment, working motivation, human resources, stock exchange.

Topic
Human Resource Management

Link: https://ifory.id/abstract/6WFHcuvpxBge


E-ticketing Consumer Behaviour Model From The Perspective of Technology Acceptance Factor, E-service Quality and Specific Hold-up Cost
Megawati/Arief Maulana/Mia Angelina Setiawan

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Corresponding Author
Megawati, SE., M.M Megawati

Institutions
Faculty of Economics
Universitas Negeri Padang
Jl. Prof.Dr.Hamka Air Tawar Barat

Abstract
Nowadays the development of information and communication technology is very rapid and has an impact on the lives of modern society. Changes in services sector from the manual (face to face transaction) between buyers and sellers have shifted to digital forms. In the current era of advanced technology, ticket purchasing can be done through the use of applications by using smart phone or other media connected to the internet. It is known today as the e-ticketing application. The business potential in this service sector is increasingly mushrooming and each service is trying to lure consumers by providing the best quality for consumers so that customer satisfaction is achieved. Consumer satisfaction is an important part of measuring the success of an e-ticketing service business. The aim of this research is to determine the effect of determinant factors consisting of technology acceptance factors, e-Service quality and specific hold-up cost from e-ticketing services on customer satisfaction. This research is a descriptive quantitative study using purposive sampling technique so that the data used as samples of this study were 246 respondents through questionnaires. The population of this research is all people who use application services/e-ticketing sites. Data was analyzed using SmartPLS3. The result shows that technology acceptance factor, e-service quality, specific hold-up cost has a positive and significant impact on customer satisfaction.

Keywords
customer satisfaction, technology acceptance factor, e-service quality, specific hold-up cost

Topic
Marketing Management

Link: https://ifory.id/abstract/EknzJC2bNec8


EFFECT OF LEADERSHIP, SUPERVISION AND SANCTIONS (PUNISHMENT) WORK DISCIPLINE OF EMPLOYEES PT. KHARISMA BERKAH INTIKARSA IN BEKASI, WEST JAVA
Eri Marlapa

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Corresponding Author
Eri Marlapa

Institutions
Universitas Mercu Buana
Jakarta, Indonesia
eri.marlapa[at]mercubuana.ac.id

Abstract
This study aimed to analyze the influence of leadership, oversight, and sanctions (punishment) against labor discipline of employees of PT. Kharisma Berkah Intikarsa in Bekasi, West Java. The study design used in this research is the design that describes the relationship between the explanatory variables and assessment of all the indicators in each variable and to determine cause and effect between several variables or several strategies developed in management. This research was conducted at PT. Kharisma Berkah Intikarsa in Bekasi. The research data is primary data collected from questionnaires by 100 employees were selected by simple random sampling. The analytical tool used is multiple linear regression. The results showed that the variables of leadership, supervision, sanctions (punishment) has positive influence on work discipline. Decisive leadership that could be accepted by all employees, supervision and sanctions (punishment) which is applied consistently will improve employee discipline.

Keywords
Keywords: Leadership, Supervision, Sanctions, Work Discipline

Topic
Human Resource Management

Link: https://ifory.id/abstract/PM9HEQKNtRBw


Effect of System Quality, Information Quality, and Perceived Usefulness on User Satisfaction of Webstudent Applications to Improve Service Quality for Budi Luhur University Students
Dannita Normelindasari (a), Achmad Solichin (b*)

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Corresponding Author
Achmad Solichin

Institutions
a) Magister Management, Universitas Budi Luhur
b) Faculty of Information Technology, Universitas Budi Luhur
Jakarta
*achmad.solichin[at]budiluhur.ac.id

Abstract
Universitas Budi Luhur (UBL) is one of the private universities that prioritizes the application of IT in the learning process. One application developed by UBL is the Webstudent application. The web-based application presents information and academic services for students. Based on interviews with UBLs Webstudent application users, there are still some complaints and inconveniences to application users. Most complaints are related to access to servers that are often interrupted when the number of application users increases. In addition, the information displayed on Webstudent is also not up-to-date. Therefore, in this study an analysis of the relationship between application user satisfaction and several factors, namely system quality, information quality and perceived usefulness was analyzed. This research uses the success model of DeLone-McLean information systems combined with Seddons success model. Data was collected by distributing questionnaires to active students in 2018/2019 odd semester at UBL. Based on the test results it was concluded that user satisfaction is influenced by system quality, information quality, and perceived usefulness simultaneously and significantly at 71.4%. Meanwhile, service quality is influenced by user satisfaction at 70.01%. The results of this study can be used as a basis for developing and improving services in the Webstudent application.

Keywords
academic services, system quality, information quality, user satisfaction

Topic
Corporate Governance and Strategic Management

Link: https://ifory.id/abstract/4h3ZW2by7Atq


Employee Motivation from Perspective of Employee Engagement, Reward, and Career Development
Parwoto (a*), Wing Wiryawan (b)

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Corresponding Author
Parwoto Parwoto

Institutions
a) Magister Management Program, Universitas Mercu Buana
Jalan Meruya Selatan, Jakarta, Indonesia
*parwoto.parwoto[at]mercubuana.ac.id
b) Magister Management Program, Universitas Mercu Buana
Jalan Meruya Selatan, Jakarta, Indonesia

Abstract
This research aims to analyze the effect of employee engagement and reward for career development and its implications on employee motivation at Center for Policy Analysis and Harmonization (Pushaka), Secretariat General of The Ministry of Finance of The Republic of Indonesia. Data was collected using questionnaires given to 120 respondents. Sample of research uses saturated samples, so the research is population research. Data was analyzed with structural equation model and processed with LISREL software. Research has found that (1) employee engagement has a positive significant impact on career development (2) reward has a positive significant impact on career development (3) employee engagement has a positive significant impact on employee motivation (4) reward has a positive significant impact on employee motivation (5) career development has a positive significant impact on employee motivation. The implications of these findings are further elaborated.

Keywords
Employee engagement; Reward; Career development; Employee motivation

Topic
Human Resource Management

Link: https://ifory.id/abstract/cQvAxu9y4zUW


Employee performance on government office environment
Tine Yuliantini, Lukertina, and Deden Kurniawan

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Corresponding Author
Tine Yuliantini

Institutions
Universitas Mercu Buana Jakarta Indonesia

Abstract
The purpose of research is for identified the effects of leadership style, communication effectiveness, and intrinsic motivation on employee performance at one of the government office in Jakarta. Questionnaires release with saturation sample from 100 employees. Data analysis method using multiple linear regression. Researchers found that the physical environment, competence, verbal communication has influence on employee-s performance.

Keywords
physical environment, competence, verbal communication, and employee-s performance, government office

Topic
Human Resource Management

Link: https://ifory.id/abstract/2qrzf3xmjgYR


Engagement Program for Millenials Toward Sustainability Bussines in Indonesia
Aris Setiyani (a*), Setyo Riyanto (b), Leni CH Nawangsari (b), Djumarno (b)

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Corresponding Author
ARIS SETIYANI

Institutions
Mercu Buana University

Abstract
The environment in the world of work is currently influenced by the large number of millennials that are beginning to arrive. This millennial generation has behavior that is different from the previous generation. The generation that likes freedom, and is very familiar with this technology is difficult to predict whether he will feel at home in the company or he will quickly move to find a company he likes. The purpose of this research is to see the effect of compensation, communication and employer branding on employee engagement. In this study the author also wants to find out the effects of the three on increasing employee motivation. and whether the employees motivation has a mediator effect between the three variables with employee engagement. Respondents in this study were the generation of millennial Y with a total of 285 samples taken from most of the islands of Java in Indonesia.The results of this study found that compensation, communication dan employer branding have an influence on both employee motivation and employee engagement. Motivation of employees can also function as a mediator of all three variables towards employee engagement. The results of this study, will be very useful for human resource management in making a strategy to deal with millennials who began arriving in the workforce. These results recommend a priority scale that must be developed so that it can maintain the millennial generation. It is hoped that with retain, the generation will be better involved in achieving organizational goals. A strong organization, with a millennial generation team that engages with the company will make the organization win a sustainable business

Keywords
Sustainability Business; Compensations; Communications; Employer Branding; Employee Motivation; Employee Engagement; Millenials Generations; SEM; AMOS

Topic
Human Resource Management

Link: https://ifory.id/abstract/3DLwCJHU9Ekm


Exploring Trust in Purchase Intention: An Empirical Research on Agricultural Application
Febrina Mahliza

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Corresponding Author
Febrina Mahliza

Institutions
Universitas Mercu Buana

Abstract
The emerging issues of trust in online purchasing occur since the consumers unable to directly verified the products. Since trust plays a crucial role in online purchasing, it is important to identify the antecedents of trust in the context of online purchase intention. This study aims to determine the direct effect of trust and the indirect effect of trust mediated by perceived risk toward purchase intention. This study also aims to investigate the antecedents of trust in online purchase intention. This study is focused on providing empirical findings of purchase intention on agricultural application because there are a variety of digital start-ups that produce applications in the agricultural sector, helping farmers in selling agricultural products to consumers directly. This study was conducted on 121 respondents taken through a purposive sampling method. Data were analyzed using Partial Least Square (PLS). The results indicate that information quality becomes an antecedents of trust that has positive effect on consumers- trust. Trust has a positive direct effect on purchase intention. In the terms of indirect effect of trust on purchase intention mediated by risk, trust has a negative effect on perceived risk and perceived risk has a negative effect on purchase intention.

Keywords
agricultural application, purchase intention, trust, perceived risk, information quality

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/NWCuwVqLpUJf


FACTORS AFFECTING BURNOUT IN MANUFACTURING INDUSTRIES
Mochamad Soelton (b), Suryo Kuncoro (a), Devy Hardianti (a), Jumadi (b)

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Corresponding Author
Mochamad Soelton

Institutions

Mochamad Soelton, Universitas Mercu Buana
Suryo Kuncoro, Universitas Brawijaya
Devy Hardianti, Universitas Mercu Buana
Jumadi, Universitas Mercu Buana

Abstract
ABSTRACT: This study was to determine the effect of workload, work family conflict, work life balance on burnout of employees of PT. Graha Planet Nusantara Tangerang. The object of this research is employees who work at PT. Graha Planet Nusantara Tangerang. This study was conducted on 83 respondents using a quantitative descriptive approach. The results of this study show that the workload variable has a significant positive effect on burnout, work family conflict has a significant positive effect on burnout and work life balance has a significant negative effect on burnout. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. Therefore the results of this research test state that there is a joint effect between workload, work family conflict and work life balance variables on burnout at PT. Graha Planet Nusantara Tangerang.

Keywords
Work Load, Work Family Conflict, Work Life Balance, Burnout

Topic
Human Resource Management

Link: https://ifory.id/abstract/qMh7GBJY8pwf


Factors Affecting Lecturer Engagement in E-Learning Teaching Method
Mochamad Rizki MBA, Prof. Dr. Yetti Supriyati M.Pd, Prof. Dr. Maruf Akbar M.Pd

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Corresponding Author
Mochamad Rizki Sadikin

Institutions
Universitas Negeri Jakarta

Abstract
Engagement is generally accessed with human resource management indicators through compensation or motivation. This narrower criterion for accessing engagement is how university management improves lecturers engagement. The aims of this study is to find out effective management, and work culture, affect lectures Engagement in Universitas Mercu Buana Jakarta. For this purpose, 220 lectures were selected with purposive random sampling. The tool of this study is a researcher-made questionnaire containing 108 questions and is scored on Likert scale. Data was collected after completion of questionnaire by samples. In order to find out the results, path analysis calculation model is used with emphasis on lecturer engagement and it was concluded that the impact of effective management, and work culture toward employee engagement is positive in the level of 5% error.

Keywords
E-Learning, Engagement, Management Effectiveness, Work Culture

Topic
Human Resource Management

Link: https://ifory.id/abstract/cMh9uwtd3vnj


FACTORS AFFECTING THE DISCLOSURE OF SUSTAINABILITY REPORTING
Nurul Hidayah 1), Ahmad Badawi 2); Lucky Nugroho 3)

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Corresponding Author
Nurul Hidayah

Institutions
1) Faculty of Economic and Business,Universitas Mercu Buana Jalan Meruya Selatan 1, Jakarta 11650
2) Faculty of Economic and Business,Universitas Mercu Buana Jalan Meruya Selatan 1, Jakarta 11650
3) Faculty of Economic and Business,Universitas Mercu Buana Jalan Meruya Selatan 1, Jakarta 11650

Abstract
Sustainability report be reporting that needs to be disclosed other than financial reporting. Sustainability report lately has begun to needs of the company became a major focus for companies throughout the world, where information has presented the company not only information of a financial nature, but both non-financial information is necessary to be disclosed by the company, especially companies listed on Stock Exchange. Regulation of the Financial Services Authority (POJK) no. 51 /pojk.03/2017 on the application of sustainable finance for financial services institutions, listed companies, and public companies. Sustainability report is announced to the public a report that includes the performance of economic, financial, social, environmental, and financial services institutions, issuers, and public companies in running a sustainable business. This study examines the factors that influence the sustainability of the companys disclosure has registered at ISRA. Data were taken from 2012 to 2017 and became a sample of 9 companies featured in the ISRA. Regression analysis was used to examine the effect of factors (CR, Size, Type Industry, Social Responsibility Committee and meetings of the audit committee) on the disclosure of sustainability reporting. Regression analysis explains that the variable CR, Size and Audit Committee Meetings significant effect, while the governance committee and the type of industry effect are not significant. Companies are increasingly large and have a large debt must disclose the information in a sustainability report. This study examines the factors that influence the sustainability of the companys disclosure has registered at ISRA. Data were taken from 2012 to 2017 and became a sample of 9 companies featured in the ISRA. Regression analysis was used to examine the effect of factors (CR, Size, Type Industry, Social Responsibility Committee and meetings of the audit committee) on the disclosure of sustainability reporting. Regression analysis explains that the variable CR, Size and Audit Committee Meetings significant effect, while the governance committee and the type of industry effect are not significant. Companies are increasingly large and have a large debt must disclose the information in a sustainability report

Keywords
CR, Size, Type Industry, Corporate Governance Committee, Audit Committee, and Sustainability Report

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/RDmdU9FNTaE6


FACTORS THAT AFFECT TOURISTS TO VISIT DESA WISATA KALIBIRU
Nurul Komara Fajrin (a*), Dipa Mulia (b)

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Corresponding Author
Nurul Komara Fajrin

Institutions
a) University of Mercu Buana, Jakarta, nurulkomaraf[at]gmail.com
b) University of Mercu Buana, Jakarta, dipa.mulia[at]mercubuana.ac.id

Abstract
The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e. “Desa Wisata Kalibaru” which is located in Yogyakarta Province – Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, E-WOM, Destination Image. Two hundred and five respondents involved on this study, all the respondents has already had an experience in visiting the area. The Structural Equation Modeling (SEM) is used to analyze the data by using statistics application Lisrel. The study revealed that all the variables are significantly affect the tourist decision to visit the area.

Keywords
Travel Motivation, E-WOM, Destination Image, Decision to Visit.

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/Eq4PCAtxbm7Y


FINANCIAL RATIO ANALYSIS AS A PREDICTION TOOL OF BANKRUPTCY ON BANKING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE
Winda Widyanty; Dian Primanita Oktasari

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Corresponding Author
winda widyanty

Institutions
Universitas Mercu Buana

Abstract
This study aims to analyze the financial ratios of banks to predict bank bankruptcy in Indonesia. Variables used by a number of seven bank financial ratios are CAR, LDR, NPL, BOPO, ROA, ROE and NIM. The research data is obtained by census which means the whole population is used in the research which is 33 banks in year 2013. The analysis tool used is logit regression. The results of the multivariate test showed that the LDR variable had a significant effect on the profitability of bankruptcy of banks in Indonesia at α> 5% but did not have the same sign as predicted. CAR, NPL, BOPO, ROE, and NIM variables have the same mark as the predicted but not significant. The ROA variable is not significant and has a different sign than predicted. In general, the results do not accept all Ha. The accuracy of bank bankruptcy predictions in 2013 amounted to 94.7%. Therefore, the level of errors made in predicting bankruptcy is type II, that is, banks that are predicted to go bankrupt are not bankrupt.

Keywords
bank, bankruptcy, bank financial ratio, logit regression

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/GhbzpLTendcD


How the Effect of Job Insecurity, Job Stress, and the Environment Work on Turnover Intention : A Case Study at The company of supplier security system in Indonesia
Agus Arijanto1; Devi Marlita2; Agus Suroso3; Ratno Purnomo4

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Corresponding Author
Agus Arijanto

Institutions
1. Senior Lecturer of Economic and Business Faculty, Universitas Mercu Buana Jakarta and the student of Doctoral of Management Science in Univeritas Jenderal Soedirman Purwokerto Central Java
2. Senior Lecturer of The Institute of Transportation and Logistics of Trisakti Jakarta and the student of Doctoral of Management Science in Univeritas Jenderal Soedirman Purwokerto Central Java
3. The Chairman of Postgraduate of Doctor of Management Science, Universitas Jenderal Soedirman Purwokerto Central Java.
4. Doctor Senior Lecturer and The Chairman of the Management Department of the Faculty of Economics and Business, Universitas Jenderal Soedirman Purwokerto Central Java


Abstract
This study aims to determine the effect of job insecurity, work stress and work environment on turnover intention. The object of this research is employees of the company of supplier security system in Indonesia. The sampling technique used in this study is the sample saturated with the total sample population of 82 respondents and the data analysis used is the statistical analysis of multiple linear regression tests. The results showed that the variable job insecurity had a positive and significant effect on turnover intention, work stress had a positive and significant effect on turnover intention, and the work environment had a positive and significant effect on turnover intention.

Keywords
Job insecurity, Work stress, Work environment and Turnover intention.

Topic
Human Resource Management

Link: https://ifory.id/abstract/ujpk4neKmtqV


HOW TO JOB INSECURITY, WORK STRESS AND WORK FAMILY CONFLICT THAT AFFECT BURNOUT EMPLOYEES
Mochamad Soelton (a), Heru Prasetyo (b), Preti Amaelia (b)

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Corresponding Author
Mochamad Soelton

Institutions
Mochamad Soelton, Universitas Mercu Buana
Heru Prasetyo, Universitas Brawijaya
Preti Amaelia, Universitas Mercu Buana

Abstract
ABSTRACT: This study was to determine the effect of job insecurity, work stress, work family conflict on burnout of employees of PT. Granada Audio Indonesia. The object of this research is employees who work at PT. Granada Audio Indonesia. This study was conducted on 40 respondents using a quantitative descriptive approach. The results of this study show that the job insecurity variable has a significant positive effect on burnout, work stress has a significant positive effect on burnout and work family conflict has a significant positive effect on burnout. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. Therefore the results of this research test state that there is a joint effect between job insecurity, work stress and work family conflict variables on burnout at PT. Granada Audio Indonesia.

Keywords
Job Insecurity, Work Stress, Work Family Conflict, Burnout

Topic
Human Resource Management

Link: https://ifory.id/abstract/FNpmxVXvHTMB


HOW TO MEASURE RELATIONSHIP VALUE IN A BUSINESS TO BUSINESS MARKET: PRINCIPAL-RETAILER CONTEXT
Prita Prasetya Student at School of Business, IPB University, Bogor Lecturer at Universitas Mercu Buana, Jakarta Mukhamad Najib Department of Management, IPB University, Bogor Agus W.Soehadi Universitas Prasetiya Mulya, Jakarta Setiadi Djohar PPM School of Management, Jakarta

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Corresponding Author
Prita Prasetya

Institutions
Prita Prasetya
Student at School of Business, IPB University, Bogor
Lecturer at Universitas Mercu Buana, Jakarta
Mukhamad Najib
Department of Management, IPB University, Bogor
Agus W.Soehadi
Universitas Prasetiya Mulya, Jakarta
Setiadi Djohar
PPM School of Management, Jakarta

Abstract
The marketing literature reveals little agreement on the generalizability of relationship value scales that were developed in earlier works. Relationship value is more investigated methods founded on relationship marketing conception to describe and contribute better managing of company. In this study, a relationship value scale was developed for a specific context in the principal-retailer relationship. Its involved definition of relationship value, methods for measuring relationship value, impact on satisfaction and loyalty. These research assessed three alternative models of the dimension structure of relationship value construct then tested for reliability, validity and confirmatory factor analysis. The result suggested that the two multi-item scales of relationship value developed showed evidence of reliability and validity. This method is recommended to measure relationship value. Further, the findings showed that relationship value has positive effects on both satisfaction and loyalty.

Keywords
relationship value; confirmatory factor analysis; retailer; business-to-business market

Topic
Marketing Management

Link: https://ifory.id/abstract/kqdyZANhb6UG


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