Indonesia Conference Directory

Corresponding Author
Ratih Hasanah

Institutions
a) Faculty of Communication and Business, Telkom University, Bandung

Abstract
Advertising is as one of the most effective ways to communicate with a large group of customers. Advertising message depends upon a number of factors such as presentation style, the attractiveness of the endorsers, creative appeal, advertisement content credibility. This article is an attempt to study the effect of advertisement content credibility on the response of consumers purchase intention. This research use is a quantitative research method. The sampling technique used was a nonprobability sampling technique. The technique taken from nonprobability sampling was purposive sampling technique with a number of samples counted 100 respondents. They were watching ad Lux Bunga Citra Lestari as an endorser in YouTube. The data analysis technique used was quantitative descriptive analysis and statistic descriptive analysis. Based on the results of partial hypothesis testing (t-test), obtained from LUX social media YouTube advertisement version Raise Vibration of Love has a significant influence on a purchase decision.

Keywords
Purchase decision, advertisement content credibility, Narrative online advertising

Topic
Marketing Management

Link: https://ifory.id/abstract/P8BpXFEZmgkv

Corresponding Author
Fahmi Jahidah Islamy

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA)

Abstract
This research aims to understand the effect of organizational structure on knowledge sharing. there are three criteria for organizational structures that support the implementation of knowledge sharing: participative decision making, ease of information flow and cross-functional teams. This research is intended to contribute to academic institutions in improving knowledge sharing. The sample in this study amounted to 119 lecturers at state universities in Bandung by using probability sampling techniques. The analysis technique used is multiple linear regression. The variables studied are organizational structure (participative decision-making, ease of in-formation flow and cross-functional teams) and knowledge sharing. The research findings indicate that organizational structure is positively significant related to knowledge sharing.

Keywords
Knowledge sharing, organizational structure, participative decision-making, ease of information flow and cross-functional teams

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/taZNdUw4rHhD

Corresponding Author
Ietje Nazaruddin

Institutions
a), b), c), d) Department of Accounting,
Universitas Muhammadiyah Yogyakarta,
Jl. Brawijaya, Tamantirto, Bantul, Yogyakarta, Indonesia

Abstract
The phenomenon of the low performance of many lecturers in Indonesian universities has led to the development by several universities of a performance measurement system for lecturers (PMSL). Until now, research examining the impact of the implementation of PMSL on lecturers- performance has been very difficult to find. Therefore, this study aims to empirically examine the effect of PMSL implementation and role clarity on lecturers- performance. The testing of role clarity as an intervening variable is also attempted. Using data from 203 questionnaires obtained from lecturers at leading private universities in Indonesia (accredited “excellent” and with internationalisation programmes), we tested the hypotheses using the Partial Least Squares (PLS) approach. The results reveal that the implementation of PMSL, and role clarity significantly, has a positive effect on lecturers- performance. Also, this study concluded that role clarity has a role as an intervening variable.

Keywords
performance measurement system for lecturers (PMSL), role clarity, performance, lecturers, universities

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/TR7NvZUw4kBF

Corresponding Author
Girang Razati

Institutions
Universitas Pendidikan Indonesia

Abstract
The aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with quota sampling technique of 146 respondents. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the product placement has a partial effect on the interest in using services with a quite high influence category. The writer recommends that Grab companies can pay more attention to the product placement factor to increase interest in using Grabs online transportation services.

Keywords
Online Transportation, Product Placement, Interest in Using Services.

Topic
Marketing Management

Link: https://ifory.id/abstract/n8jKBuQFmWq3

Corresponding Author
Dara Herdiyati Novianjani

Institutions
(a,c) Educational Management Department, Universitas Negeri Jakarta, Indonesia
(b) Environmental Education Department, Universitas Negeri Jakarta, Indonesia

Abstract
The teachers Citizenship behavior is one of the most important behaviors for achieving school goals, can be influenced by the factors of leadership and procedural justice felt by the teacher in the school. Therefore, this research to find out whether there is a direct effect of school leadership and procedural justice on citizenship behavior. A causal survey used by selecting 125 teachers in Kecamatan Duren Sawit, East Jakarta by using Simple Random Sampling (SRS). There were three instruments developed to measure citizenship behavior (32 items) with reliability of 0.916, school leadership (43 items) with reliability of 0.961, and procedural justice (26 items) with reliability of 0.944. Data were analyzed using regression, correlation, and path analysis. The results showed that leadership and procedural justice directly and significantly affected the teachers citizenship behavior. But procedural justice cannot be regarded as mediating the best variable between leadership and citizenship behavior.

Keywords
School leadership; procedural jusctice; citizenship behavior; management

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/XpWyRQZcB2hC

Corresponding Author
Deden Komar Priatna

Institutions
a) Universitas Winaya Mukti
a*) Universitas Winaya Mukti

Abstract
This study examines the trustworthiness of the management of historic buildings in the Bandung metropolis by assessing the performance of service experience, brand image and customer value. (1) Service Experience received by visitors, (2) Brand Image according to visitors, (3) Customer Value, (4) Visitor Trust, (5) The amount of influence Brand Experience and Service Image has on Customer Value either Simultaneously or partially, (6) The amount of influence Customer Value has on Visitor Trust. This study uses descriptive survey and explanatory survey methods. The nature of descriptive and verification research. Primary data is distributed to a sample of 375 respondents. Respondents who came to visit the heritage building. Descriptive analysis is done by tabulating data for the average value category, for verification analysis using Structural Equation Modeling (SEM) and processing using Lisrel 8.7. The feasibility of the tested model is carried out through the conformity criteria with theoretical logic, accuracy of parameter estimates, explanatory abilities, and predictability. The results show that: (1) the Service Experience has been received by visitors to the Heritage building as an average answer of 3,221 including a fairly good category, (2) Heritage Brand stated to be quite good. (3) Customer Value has an average of 3.349 to a fairly good category, (4) The Heritage Visitor has an average good category, (5) Brand Service and Image Experience significantly influences Customer Value on visitors both simultaneous or partial and service experience give a greater influence than the Brand Image of Customer Value, (6) Customer Value has a significant effect on Visitor Trust.

Keywords
Service Experience, Brand Image, Customer Value, and Trust

Topic
Marketing Management

Link: https://ifory.id/abstract/aqV6Pcjr2MLG

Corresponding Author
Iman Sidik Nusannas

Institutions
School of Postgraduate Studies, Indonesia University of Education, Bandung.

Abstract
Mortgage loan helps consumer to buy a house by installment and helps the bank to increase their loan to deposit ratio. It covered both sides; consumer and the bank. Although mortgage loan gives the advantage to both of them, the study regarding consumer-s decision to apply mortgage loan in west java, published in international journal are not available yet. This study is to examine the effect of service quality and promotional pricing on consumer-s decision to apply mortage loan at private bank arround Kiaracondong West Java. The model has one dependent variable that is Consumer-s purchase decision and two independent variables; service quality and promotional pricing. The statistical method used to examine the research question is multiple linear regression analysis. Estimation of model used SPSS version 20 . Data collected from questionares distributed to 46 aplicant who were the loan approved during promotion program. The study indicated that service quality has a positif and significance effect on consumer-s decision to apply mortgage loan, while promotional pricing has no significance effect on consumer-s decision to apply mortgage loan.

Keywords
service quality, promotional pricing, decision to apply mortgage loan

Topic
Marketing Management

Link: https://ifory.id/abstract/MmG4FbAtxg7a

Corresponding Author
Reminta Lumban Batu

Institutions
Universitas Singaperbangsa Karawang

Abstract
Stock Market can be considered as the financial institution to get fund so stability of stock market become important to be researched including intern macro variable such as interest rate, exchange rate, consumen price index, and extern macro variable susch as DJI, STI and HSE . The objective of this research is to analys whether interest rate, exhange rate, consumen price index, Dow Jones Index, Strait Times Index and Hang Seng Index, each has a significant effect on Composite Stock Index.The methodology of analysis of this research is Error Correction Model. The result of research found that in short term interest rate has positive and significant on Composite Stock Market while in long term it has negative and no significant. Exchange rate has negative and significant in short term and long term on Composite Stock Index. In short term consumen price index has negative and no significant while in long term it has positive and significant on Composite Stock Index. In short term Dow Jones positive and no significant while in long term it has positive and significant on Composite Stock Index. In short and long term Strait Time Index has positive and significant on Composite Stock Index. In short and long term Hang Seng Index negative and no significant on Composite Stock Index. This research only covers period 2006-2016.

Keywords
interest rate, exchange rate, consumen price index, DJI ,STI, HSE.

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/qdQpauJ6bCrc

Corresponding Author
Audy Daniaguitrianda Mutiarani

Institutions
Master-s Programme in Management, University of Indonesia

Abstract
There is a growth potential for beauty products in Indonesia. Jakarta as a capital city and the surrounding areas have many malls opening with beauty stores inside, which comes with various store formats. This study aims to investigate the influence of store attributes toward patronage intention on Y generation consumers, that leads to beauty products store format choice. Store formats that investigated in this study were department store and specialty store, where is known that there is a tight competition. Data were taken from 240 respondents who at least once in a month buying beauty product. This study analysed with structural equation modeling (SEM), mediation regression, and independent t-test. After processing the data, it is shown that the relation between the atmosphere and merchandising of store attribute-s dimension to patronage intention is statistically significant through satisfaction as mediator. Meanwhile, there is a significant direct relation between the price of store attribute-s dimension to patronage intention. The result of mediation regression showed that satisfaction mediates partially in the relation between store attributes and patronage intention. Independent t-test showed that there is a significant difference in consumer perception toward products at a department store and specialty store.

Keywords
Store Attribute; Patronage Intention; Satisfaction; Department Store; Specialty Store

Topic
Marketing Management

Link: https://ifory.id/abstract/gRPpu7C6NTMz

Corresponding Author
Alfian Sulthoni

Institutions
Faculty of Bussines and Management, Universitas Indonesia
Gd. MMUI Jl. Salemba Raya 4 Jakarta 10430

*alfiansulthoni[at]gmail.com

Abstract
The 21st century global market demands highly skilled workforce who are intellectually active, creative, innovative and capable of critical thinking. Therefore, this study examines the factors determining employee creative and innovative undertakings at work in power generation company with a focus on transformational leadership and organizational culture. The study adopted survey design and simple and moderated regression analyses to test three hypotheses. Data were collected from 158 (143 males and 15 females) randomly selected staff at PT PJB UP Muara Tawar aged between 25 and 50 years. Employees completed questionnaires consisting of validated scales of employee creativity and innovation, transformational leadership and organizational culture in the study. It was concluded that transformational leadership (t:7,768 & sig: 0,00) and appropriate organizational culture (t:3,635 & sig:0,00) are important factors in facilitating employee creativity and innovation at PT PJB UP Muara Tawar. It was recommended that companies can facilitate employee creativity and innovation by promoting and investing in transformational leadership training of their managerial staff as well as instituting enabling innovative organisational culture.

Keywords
Employee creativity, innovation, transformational leadership and organisational culture

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/8ZefJkT9xtm4

Corresponding Author
Azizah Fauziyah

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to improve students financial literacy through role playing learning methods in early childhood education. Aside from the learning method, this study also takes students external factors, namely the level of parents education. The research method that will be used is quasi-experimental study using factorial Between-Subject design using Two Ways ANOVA. The results of the study show that 1) there are differences in financial literacy in the class that uses the method of role playing learning with classes that use conventional learning methods; 2) there are differences in the increase in financial literacy with the level of parents- education of high, medium and low; and 3) there are interactions between the role playing distribution method, the level of parents education, and financial literacy.

Keywords
Role Playing Method, Parents- Education, Financial Literacy

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/uLtdfJcFGEgR

Corresponding Author
Dellia Mila Vernia

Institutions
a) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No 229 Bandung 40154 Indonesia

b) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No 229 Bandung 40154 Indonesia

Abstract
Abstract Work life balance is the ability to balance the demands of work and personal and family needs. Now for millennial, one of the important concerns in finding a new job is the creation of a work life balance. Every human resource has an important role and is the companys main asset that functions as a driving factor for every activity in a company. In carrying out its activities, a company needs good management for its employees. The conflict that occurs between work and personal life of employees can increase stress, which in turn can give a negative influence on the company, because if employees have work stress will cause a decrease in employee performance and employee job satisfaction. The population is on start up company employees. The data collection technique of this study uses questionnaires and interviews. Processing data in this study using the help of SPSS statistical tools. The results of the study show that employee work life balance in a company is very important, because work life balance is closely related to work stress and employee job satisfaction.

Keywords
Keywords: Work life balance, job satisfaction, work stress

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/ZqRbnWxdCvGY

Corresponding Author
Febria Angelina Lebang

Institutions
Faculty of Economics and Business, Indonesia University
Jl. Prof. Dr. Sumitro Djojohadikusumo, Depok 16424, Indonesia

Abstract
The number of corruption cases in Indonesia that have been revealed from year to year has added to the work-load of employees to take action on the cases to completion to restore financial state losses resulting from these acts of corruption. The job characteristic that requires employees to be available at all times has also affected the balancing of two domains: work and non-work, especially employees who work in the office of deputy for enforcement. This research aims to examine the relationship between work-life balance and work stress on turnover intention and the effect of job satisfaction in mediating relationships between these variables among employees of Deputy for Enforcement of Anti-Corruption Institution in Indonesia. This research was conducted using quantitative method through the distribution of questionnaires. An amount of 218 respondents were obtained as a sample of a population of 427 specialist and administrative employees. Hypotheses were tested with structural equation modeling (SEM) using Amos 23. The results found that there were positive influences on the relationships between work stress and turnover intention, both directly and in-directly through the mediation of job satisfaction. The results also revealed that there was no direct effect on work-life balance and turnover intention relationship, but indirect effect was found through the mediation of job satisfaction.

Keywords
Work-life balance; work stress; job satisfaction; turnover intention

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/A9jxKpkTwzGU

Corresponding Author
Nandan Limakrisna

Institutions
a) Institut Teknologi Bandung
b*) Universitas Persada Indonesia YAI Jakarta and Universitas Winaya Mukti Bandung

Abstract
Gamification especially board game is one of method that popularly used in education world. However, the study that measure effectiveness of board game as apparatus for learning and changing attitude and behavior is still limited. Therefore, the researcher conducted this research to prove whether the board game can achieve certain level of attitude toward teamwork and the components of attitude toward teamwork which is affect, behavior, and cognition. This research designed to measure the effectiveness of board game by comparing the pretest and post test result in experimental research methods by involving 49 participants. Then, the results of comparison showed that gamification especially board game effectively gives a positive significant improvement on attitude toward teamwork and attitude components.

Keywords
Effectiveness, Attitude, Team Work

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/Lk37weBCmYnq

Corresponding Author
Sherly Rosalina Tanoto

Institutions
a) Business Management Program, Universitas Kristen Petra
Jl. Siwalankerto No.121-131, Siwalankerto, Kec. Wonocolo, Kota SBY, Jawa Timur 60236
* sherlytanoto[at]petra.ac.id

b) Business Management Program, Universitas Kristen Petra
Jl. Siwalankerto No.121-131, Siwalankerto, Kec. Wonocolo, Kota SBY, Jawa Timur 60236

Abstract
Despite the increased growth of e-commerce in Indonesia, the adoption rate of mobile banking is quite modest. Past studies on intention to adopt mobile banking tend to focus on only one bank provider. To fill this research gap, the purpose of this study is to examine Indonesians- intention to adopt mobile banking by using theories of planned behavior (TPB) across four major bank providers. The methodology of the research was quantitative and data was collected through an online questionnaire of 403 Indonesians. Multiple regression method was implemented to analyze data. Findings of this study showed that attitude and perceived behavioral control significantly influence Indonesians- intention to adopt mobile banking whilst subjective norm did not significantly influence their intention to adopt mobile banking. The outcomes of this study would be beneficial for bank management to conceive strategies and policies regarding mobile banking in Indonesia.

Keywords
Theory of planned behavior, mobile banking

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/b6tjZE38rJNA

Corresponding Author
INSUK CHO

Institutions
Universitas Indonesia, Jakarta, Indonesia

Abstract
This paper explores the existences of behavioral biases in the Indonesian stock market and identifies the effect of the behavioral biases on individual investment performance. We use quantitative analysis approach to verify our research purpose. To be specific, individual investors in Indonesia have behavioral biases of overconfidence bias, loss-aversion bias, anchoring and adjustment bias, mental accounting bias and confirmation bias. In addition, we find that confirmation bias and mental accounting bias are positive relationship with investment performance, whereas loss-aversion bias and anchoring and adjustment bias are negative significant relationship with investment performance.

Keywords
Behavioral Bias, Behavioral Finance, Investment Performace, Indonesia Stock Market

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/8wbtEUNQ9LBA

Corresponding Author
Danang Satrio

Institutions
Universitas Kristen Satya Wacana

Abstract
Message content becomes a critical factor for the success of viral marketing for cultural product. The appropriate content allows a receiver to remember the content, in particular, when emotion attributes embeds in the viral content. A receiver might be willing to continue the viral content and such content potentially spreads such as ‘endemic- and ‘contagious-. The purpose of this study is to investigate the role of emotion attributes in the viral content which arouse emotion and, in turn, affecting the intention to engage. The object of this study is viral marketing for Batik and this study makes use of experiment design. The results indicates that emotion attributes in viral content distinguish intention to engage.

Keywords
Viral Marketing, Emotion, Content, Intention to Engage

Topic
Marketing Management

Link: https://ifory.id/abstract/f7NMLQRExDJH

Corresponding Author
Ina Ratnasari

Institutions
Universitas Singaperbangsa Karawang

Abstract
The retail industry has increased from year to year. Although many online stores are emerging now, the growth of modern retailers has experienced positive growth. In Karawang District there are currently 4 large supermarkets, are Carrefour, Giant, Transmart and Superindo, with an average of 1,000 people per day. Thus needs to be a study of how consumers make purchasing decisions in these supermarkets. In this study, researchers were interested in researching impulsive purchases, especially those related to the store atmosphere that was displayed and the sales promotion carried out given the tight competition among existing supermarkets. The samples taken in this study were 258 respondents using the Slovin formula with an error rate of 5%. The analysis tool use path analysis to determine the direct and indirect effects of the variables studied. The results showed that there was a direct effect of store atmosphere on impulsive purchases of 26.8% while the indirect effect of store atmosphere on impulsive purchases was 15.9%. The direct effect of sales promotions on impulsive purchases is 23.7% while the indirect effect of sales promotions on impulsive purchases is 15.9%. The effect of store atmosphere together and sales promotion on impulsive purchases is 82.6%. Hypothesis testing shows positive and significant results. This means store atmosphere and sales promotions toward impulsive purchases.

Keywords
Supermarket, store atmosphere, sales promotion, impulsive purchase, retail industry

Topic
Marketing Management

Link: https://ifory.id/abstract/aJnTwhgXfWjZ

Corresponding Author
Riski Taufik Hidayah

Institutions
Universitas Pendidikan Indonesia

Abstract
Ciletuh - Palabuhan Ratu Geopark is a leading tourist destination owned by West Java Province at this time. This is because it has a wealth of natural panoramas that have received international recognition from UNESCO. In fact, it has not been able to significantly increase the level of visits in Sukabumi district. The triggers questions regarding the seriousness of destination management that is said to have this strong potential. This study aims to determine how much influence the experience of tourism on tourist satisfaction after visited to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method. The population is local tourists who have visited Ciletuh - Pelabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study was using Path Analysis. Based on the results of the study that the response of domestic tourists regarding the experience of tourism and tourist satisfaction can be said to be good and the experience of tourism influences the satisfaction of local tourists.

Keywords
Tourism Experience, Satisfaction, Domestic Travelers, Ciletuh - Palabuhanratu Geopark

Topic
Marketing Management

Link: https://ifory.id/abstract/K2UjkDqm9VYE

Corresponding Author
kunto aji

Institutions
UPI

Abstract
Abstract Purpose – The purpose of this paper is to identify and determine the connection of various antecedents from educational literary works with Halal purchase intention. It also try to investigate which antecedents have the highest possible participation toward the development of Halal food purchase intention. Today consumers all over the world have an ever increasing demand for Halal products. Many researches have focused on Halal food perception, Halal understanding and its approval invarious areas of the world. approach – A total of 200 respondents were taken from cities of Indonesia to examine the relationship of factors that influence customer-s Halal purchase intention.Data were collected through structured questionnaire having seven-point Likert scale. It was divided into few sections with statements measuring EWOM, Religiosity, Attitude, and Purchase Intention. Findings – The paper draws the findings that most of the customers rely on Halal Marketing, Personal and Societal perception. On the other hand, least importance was given to their religious beliefs when making a purchase decision. The findings also suggest that customers are influenced by Halal Marketing and Branding practices of food products as they are being influenced by EWOM. It has also been found that customers are willing to spend considerable efforts and money to purchase Halal food. Originality/value – The paper clarifies the strategies for Halal food manufacturers and marketers who are following Islamic Marketing philosophy as a base for their marketing campaigns. The study also provides a detailed insight in to various behavioural, societal and marketing dimensions that guides the customers about their purchase intentions. Keywords Religiosity, Purchase intention, Halal certification, Halal food, Halal marketing

Keywords
ewom, attitude, purchase intentions, halal product

Topic
Marketing Management

Link: https://ifory.id/abstract/Dvp3hKrRL6yM

Corresponding Author
Sheny Yulianty

Institutions
Universitas Pendidikan Indonesia
Jl Dr. Setiabudi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*shenyyulianty37[at]upi.edu

Abstract
In the industry 4.0 era, digitalization is increasing rapidly, including the provider company. In order to improve their performance, some of the company start to commit human resource efficiency through technology, it will threaten the existence of human capital as a company asset. Therefore, this research was conducted to see the extent of human capital, which is measured through competency, product knowledge and employee motivation in improving organizational performance. The method used in this research is literature review that comes from some journals about human capital, after the data has been collected, the testing of the causality between these variables will be done through the lisrel program. The results explain the efforts in maintaining the existence of human capital in the industry 4.0 era, so that it can be concluded theoretically that the quality of human capital has a positive effect to the organizational performance.

Keywords
Human capital, organizational performance, digital, competency, product knowledge, employee motivation

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/gFBfJNtvpZaw

Corresponding Author
Lukmanul Hakim

Institutions
Magister Manajemen, Universitas Indonesia
Jalan Salemba Raya 3 Jakarta Pusat

Abstract
This study is in the form of business coaching which carried out in the SMEs JEE Ballroom Group & Exhibitor. There are some disadvantages to the management of human resources that currently exist. The objective of the implementation of this business coaching is to develop the process of human resources which causes employee performance is not as expected. This study will focus on the formulation of selection format, a compilation of job description, and compilation of performance appraisal system. It is expected that this business coaching can help the JEE Ballroom Group & Exhibitor in improving its performance.

Keywords
Business Coaching; Penilaian Kinerja (Performance Appraisal); Selection; Uraian Pekerjaan.

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/8F3MDQkemLZN

Corresponding Author
Sylvie Nurfebiaraning

Institutions
Sylvie Nurfebiaraning (sylvienurfebia[at]gmail.com), Lulu Mutia (lulumutiaa[at]gmail.com)

Abstract

Keywords
Telkom University, Bandung

Topic
Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses

Link: https://ifory.id/abstract/6BKnqrytMQgf

Corresponding Author
Fariz Achmad Fauzan

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
*farizachmadfauzan[at]gmail.com
b) Sekolah Pascasarjana, Fakultas Manajemen, Universitas Pendidikan Indonesia

Abstract
The current condition of customers is that they are getting smarter, price conscious, demanding, less forgiving, and approached by many products, as well as in the banking industry. The aim of this study is to find out how the contribution of brand equity and customer satisfaction to customer loyalty of BUMD banks. The research method used is descriptive method and verification method. The population in this study was 4192, and the sample was 110. Meanwhile, data collection was carried out by observation, interviews and questionnaires to obtain primary data. Multiple linear regression analysis was used in this study to analyze data statistically. The results of multiple regression studies indicate that brand equity variables and customer satisfaction have a significant contribution to loyalty. Therefore, companies must be able to maintain the existing clients/customers seen from various factors, thus the company will get sustainable value in carrying out its business activities. The hypothesis proposed in this study is brand equity and positive and significant customer satisfaction to the loyalty of BUMD Bank customers can be accepted. Further study can be carried out by perceiving other factors that have contributions in customer loyalty.

Keywords
Brand Equity, Customer Satisfaction, Loyalty, Bank.

Topic
Marketing Management

Link: https://ifory.id/abstract/DxAhHwqNdagv

Corresponding Author
Putri Fariska

Institutions
a) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
*putri.fariska[at]upi.edu
b) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
nugraha[at]upi.edu
c) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
ikin.solikin[at]upi.edu
d) Universitas Islam Bandung
Jl Taman Sari 1 Bandung
moch.malik[at]unisba.ac.id

Abstract
Over the past years, derivatives markets play vital role in financial system and greatly contribute to various aspects of an economic growth. A positive contribution of derivatives markets on economic growth in market economy in developing country is less evident with more recent data. This paper investigates the dynamic relationship between financial derivatives market and economic growth in Indonesia. We use a Granger-Causality test in framework of Vector Autoregression (VAR) and Impulse Response Function (IRF) through Vector Error Correction Model (VECM) to examine this casual and dynamic relation for the period of 2015Q1 to 2018Q4. Derivatives market has a significant negative effect in the long run on economic growth in Indonesia but has a positive effect in the short term. We also found that response received by economic growth due to derivatives market shock is convergence, it tends to be negatively affected and then changes to positive. The response due to shocks given will eventually disappear so that the shock does not leave a permanent effect.

Keywords
derivatives market; economic growth; granger-causality test; Vector Autoregression (VAR); Impulse Response Function (IRF); Vector Error Correction Model (VECM)

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/u8EU2R4DmNKC

Corresponding Author
Yeni Absah

Institutions
a) Faculty of Economic and Business, Universitas Sumatera Utara
Jl.Porf.T.M. Hanafiah, SH, Kampus USU Medan 20155, Indonesia
*yeni.absah[at]usu.ac.id
b) Faculty of Social and Political Science, Universitas Sumatera Utara, Jl.Prof. A. Sofian No.1 Kampus USU Medan 20155
**r.hamdani[at]usu.ac.id

Abstract
Technological developments have caused Small and Medium Enterprises (SMEs) to have the ability to face increasingly fierce business competition. The industrial revolution 4.0 brings changes in the lifestyle of consumers so that SMEs must develop a number of core competencies to adapt to the changes that occur. The adaptive and innovation capabilities are believed to influence an enterprise-s financial performance. Provided with the population of SMEs of culinary in Medan, 100 of them were used as samples. The research result simultaneously and partially showed a positive and significant impact of the adaptive and innovation capabilities on the marketing performance of SMEs of culinary in Medan.

Keywords
financial performance, adaptive capabilities, innovation capabilities, SMEs

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/JncDGRU8Nd6Y

Corresponding Author
Shohib Khoiri

Institutions
Institut Teknologi Bandung

Abstract
To meet the basic needs of life, clothing, food, and shelter is the right of every individual. Every individual has the right to have a decent life, which is clothing to cover his/her body, eating to fulfill the needs of stomach and housing as a place to shelter. However in the real condition, not every person has a good fortune, also there are not a few of people who live with shortcomings. Religion provides a solution to overcome this problem, namely by presenting the concept of charity. The concept of charity in Islam is called zakah, infaq, or sadaqah. In Christianity, it is called tithing. In Hinduism, it is called Punia. In addition to these religions, each religion has its own concept of charity, which is to spend little money or funds to be given for those in need. Charity in the technical distribution can be done individually (man to man) between donors and recipients, there is also charity which is done collectively, namely by the establishment of charitable institutions that collect funds from donors and distribute them for those in need. Along with the development of information and online technology, many charitable institutions are now using the technology. This method provides convenience not only for these institutions, but also for donors, so donors can simply use the online application to donate. However, the use of online technology in addition to providing a positive impact, there are several disadvantages, including the lack of humanity. An example is the loss of the emotional side between donors and recipients, the lack of conformity in the halal regarding to the sources of the funds, and lack of information on the distribution of funds by those charitable institutions. Seeing these conditions, it is required a model in online technology that does not exclude humanist values which are the real spirit and real implementation of charity, so the use of online technology in charitable fund collection and channeling by fundraiser institutions can be done maximally.

Keywords
charity, online, humanist

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/yhu8Xdf7ATHe

Corresponding Author
Rini Triastuti

Institutions
UNS

Abstract
Promoting prosperity is one of the goals of the Indonesian Nation. In order for these objectives to be achieved, an effort needs to be made, namely through development in all lines. Village as a legal community unit has the authority in the field of village administration, village, community development, and empowerment of village communities which based on community initiatives, origin rights, and village customs. As an implementation of its authority, the village is given village funds. The government further regulates the priority of village funds use with the Village Ministers Regulation, Development of Disadvantaged Regions and Transmigration No. 19 of 2017 concerning Priority Determination of the Use of Village Funds in 2018. Article 4 paragraph 2 states that the priority for the use of village funds is prioritized to finance the implementation of programs and activities that are cross-sectoral in nature. These programs and activities include areas of superior village or rural area product activities, village owned enterprise or joint village owned enterprise in accordance with village authority. This paper is intended to describe the reasons villages have established a joint village-owned enterprises and the constraints they face. This research is located in Wonogiri, Malang and Kendal. Data collection is done by interviews and document studies. The results show that the establishment of joint village-owned enterprises is caused by regulations that regulate villages to carry out empowerment and the need to carry out the process of transforming government programs that have ended, the problem faced by them is that there are still no detailed provisions for joint village-owned enterprises which is the transformation of the PNPM program.

Keywords
autonomy, village owned enterprise , empowerment

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/Uh4xuCGZW3b6

Corresponding Author
Fahmi Rizal Kuswala

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*fahmirizal[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*nanangfattah[at]upi.edu

Abstract
The age and motivation of employees influence their performance in the company. Both age and motivation are explained to take a consideration to the employees- performance in aspect of mindset. Furthermore, this present study is purposed to investigate the effect of age and motivation on employee performance in a company. The study was conducted to twelve employees in one of the private companies in Indonesia. The descriptive qualitative method was used with observations, questionnaires and interviews as the instruments for the data collection. The result showed that age and motivation influence the performance of employees in companies, especially in terms of mindset and mobility. Therefore, this study is expected to develop the knowledge of the influence of age and motivation on employee performance in a company especially in Indonesia context.

Keywords
Age; Motivation; Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/huzxNMDabCqX

Corresponding Author
Riyandi Nur Sumawidjaja

Institutions
STIE Indonesia Membangun, Universitas Pendidikan Indonesia

Abstract
ABSTRACT This research aims to analyze the influence of co-creation on performance of creativity industry in Indonesia. This study is based on the contribution of the creative industry in the national economy. The study method used causal explanatory survey research. Co-creation measurements with Across Interaction, Product Options, Acces and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learn-ing and Growth Perspective). The population are leather industries, leather goods and footwear in West Java Indonesia, with sample size 252 respondents. All research variables are measured by using scale 1-5 with data collection techniques through questionnaires The data analysis used SEM. The results show that co-creation has a significant influence on firm performance. This study implies to improve the performance of creative in-dustry, it is necessary to improve the co-creation process such as increasing cross-interactions, increasing the diversity of product options, and facilitating access to information on products.

Keywords
Keywords: Co-creation, Firm Performance, Creativity Industry, Indonesia

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/zPRcdjXyA6Lh