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The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Event starts on 2019.08.08 for 1 days in Bandung

http://bme.conference.upi.edu/2019 | https://ifory.id/conf-abstract/MgkV8ZjdR

Page 2 (data 31 to 60 of 342) | Displayed ini 30 data/page

Analysis of strategy risk management approach (SRM) in IT company - case study at PT. Y
Rika Retno Wulandari (a), Dr. Ancella Anitawati Hermawan S.E., MBA (b)

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Corresponding Author
Rika Retno Wulandri

Institutions
MAKSI-PPAk. Universitas Indonesia
GEDUNG PROF. DR. MOHAMMAD SADLI, Jl. Salemba Raya no. 4 Salemba, Jakarta 10430 Indonesia.

Abstract
The purpose of this study is to analyze the strategy risk management approach in PT. Y an IT company providing HR and ERP software, the analysis trying to answers several questions among others are how the company implement the companys business strategy and whether its strategy has adopted a strategy-based risk management approach (Strategy risk management) that embedded risk into the strategic planning. Through the analysis process, this study also observe at how the companys business strategy connected and aligned with its vision, mission and the core values have been set and how it implements corporate culture within the company and its relation to the companys business strategy in its efforts to provide added value to customers. In order to obtain comprehensive and complete information and data, the research method used in this study is a case study. Both primary data and secondary data is used in this study, primary data obtained directly from PT. Y included interviews with company management and questionnaires for all department heads that are assigned as risk officers and other primary data such as financial performance, list of AR bad debt, customer satisfaction data, and also observation of ISO 27001: 2013, especially on IT risk management document. This study finds that the companys business strategy is in line with the companys vision, mission and core value, however the application of risk management in the company categorized as traditional risk management that has not been integrated with the companys business strategy, and has not been embedded yet into its strategic planning. Furthermore this study also found that almost all of the department head assigned as risk officer is not aware of their duties and responsibilities as a risk officer and does not understand the work procedures of a risk officer, consequently companys business risk is not managed as it should be.

Keywords
Risk Management, Company Strategy, Strategy Risk Management, Risk Officer

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/a2RmKJW3uNFU


ANALYSIS OF STUDENTS- INTEREST TO REGISTER AT THE AS-SYAFI-IYAH ISLAMIC UNIVERSITY IS SEEN FROM MOTIVATION, PERCEPTION, AND TRUST
Heny Herawati (a*) Heny Hendrayati (b*)

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Corresponding Author
heny herawati

Institutions
Universitas Pendidikan Indonesia

Abstract
Motivation is a driver for someone to do something or drive someone to achieve something they want.Perception is a process of relevant past experience.Trust is a belief about intent and behavior to the other party.This study analyzes the interest of students to enroll in the As-Syafiiyah Islamic University in terms of motivation, perception and trust.The design of this study used a survey of 423 students and the research method used was an associative method.The research instrument uses a Likert scale, and the analysis technique is multiple linear regression.The results showed that the variables of motivation, perception and trust significantly influence the decision to register at the As-Syafiiyah Islamic University.

Keywords
motivation, perception, trust, and decision to register

Topic
Marketing Management

Link: https://ifory.id/abstract/txCDvjmJ67wz


Analysis of the Advertising Communication Effectiveness Towards Single Channel Electrocardiograph and Cognitive Responses (Experimental on Advertisement of Instant Noodle Product in Indonesia)
Andrie Witsqa Arifin (a*), Alberto Daniel Hanani (b)

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Corresponding Author
Andrie Witsqa Arifin

Institutions
a) Student of Magister Management, Universitas Indonesia, Indonesia and Master of Business Administration, IAE Grenoble, France
*witzk15[at]gmail.com
b) Lecturer of Universitas Indonesia, Indonesia

Abstract
There are some mass media that we can use to advertise our organization, product, service, or idea, such as television, radio, magazine, and etc. That media transmits the advertising message to large group of population and some of them expected to be the potential customer. The company must conduct some research to determine which media can generate the most effective results. Integrated media mix is one factor that also involve in media decisions. When the company does the pretesting of finished ads there are some tests like theater test, on-air test, and physiological measures that they can use. The less common method of pretesting finished ads are physiological measurement. This research aims to examine and assess the advertising communication effectiveness towards single channel electrocardiographic response using physiological measurement that measure the most effective scene of the video and towards cognitive response that consists of some variables that are toward the ad, attitude toward the brand, and purchase intention. This study is experimental research with deep interview process for the electrocardiograph response which conducted in 35 respondents using single channel (lead I) portable electrocardiograph to know the most effective scene in 4 Indonesian instant noodle advertisement video. After knowing the most effective scene and conduct video editing process, only 1 advertisement video that considered as the most appropriate after editing process will be used in the next process. Questionnaire interview process also conducted for original and edited (without most effective scene) advertisement video to measure the cognitive response for each group consists of 125 respondents to found the result-s difference for both videos. The respondent-s result then analyzed using structural equation modeling (SEM). The result of this research shows that majority of the hypotheses in questionnaire I and II about the positive influence for each variable in cognitive response is accepted. This research also shows that the most effective scene from electrocardiograph response is positively contributing to the influence of variables relation in the structural model and also to the mean scores of the variables that measured in this research.

Keywords
Television Advertising, Effectiveness, FMCG Advertisement, Electrocardiographic, Physiological Measure, Attitude Toward Brand, Attitude Toward Ad, Purchase Intention, FMCG Product, and Advertising Communication

Topic
Marketing Management

Link: https://ifory.id/abstract/wJZcWFGr7nqC


ANALYSIS OF THE APPLICATION OF LEARNING ORGANIZATIONS AT PT. SETIAJAYA MOBILINDO – TOYOTA WORKSHOP
Sarwani (a), E. Nurzaman (a), Nandan Limakrisna (b*), M. Susila Adhy (c)

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Corresponding Author
Nandan Limakrisna

Institutions
a) Universitas Pamulang Banten
b*) Universitas Persada Indonesia YAI and Universitas Winaya Mukti Bandung.
c) Employee PT. Setiajaya Mobilindo – Toyota Workshop

Abstract
This research is based on the conditions of increasingly rapid technological advancements and increasingly fierce business competition, so that companies are required to be able to adapt quickly and be able to compete in every age development by implementing a Learning Organization. This research method uses a qualitative approach by using the Five Pillar Senge Discipline Analysis Model and SWOT analysis to look at the current condition of the organization. There are 10 employees who are designated as key informants with predetermined criteria. The results of this study indicate that PT. SetiajayaMobilindo - Toyota Workshop has implemented the five pillars of Senge (Shared Vision, System Thinking, Mental Models, Team Learning and Personal Mastery) and from the results of the SWOT analysis it was found that (1) in implementing a Learning Organization, a certified, experienced and Superior SOP, (2) in general quality and competitiveness are included in the good category, however, it is necessary to provide many advantages as a form of corporate responsibility, (3) strategies to build Learning Organizations by increasing communication between leaders, employees and consumers with using Android technology that can be accessed by consumers so that they can see whether the service schedule is full or not. Based on the research, it can be concluded that the application of the Learning Organization at PT. Setiajaya Mobilindo - Toyota Workshop has increased competitiveness and increased the level of customer satisfaction.

Keywords
Learning Organization, five pillars of Senge discipline and SWOT Analysis

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/xyw9AgVQFma8


Analysis of the Effect of Monetary Variables on Exchange Rate Balance in Indonesia
Rika Utami Restihani (a*), Hasdi Aimon (b), Sri Ulfa Sentosa (c)

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Corresponding Author
RIKA UTAMI RESTIHANI

Institutions
Master of Economics, Faculty of Economic, Universitas Negeri padang
*rikautamirestihani1107762[at]gmail.com

Abstract
This research examines the effect and equilibrium of monetary variables on real exchange rates (RER) in short and long terms in Indonesia. Using time series data from 1986-2017 with the error correction model (ECM) method. There are two findings in this study. First, in the short term, monetary variables, namely inflation, the money supply, and interest rates significantly influence the real exchange rate in Indonesia. Second, in the long terms, the interest rate has a significant effect, which means that an increase in interest rates will contribute to the appreciation of the domestic exchange rate against foreign exchange, in contrast to inflation and the money supply that has no significant effect. This can occur because of an increase in inflation and the domestic money supply not exceeding the inflation rate and the number of foreign exchange offers. Thus, the exchange rate is still in the equilibrium

Keywords
ECM, Monetary Variable, RER

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/GdEq3bNz6pgD


ANALYSIS OF THE EFFECT OF SHARIA STOCK TRADING ACTIVITY FACTORS AND MACROECONOMIC FACTORS ON THE PERFORMANCE OF SHARIA STOCKS IN THE CAPITAL MARKET IN INDONESIA
Teddy Sumirat Bassar, Nury Effendi, A. Kemal Hidayat, Budiono

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Corresponding Author
Teddy Sumirat Bassar

Institutions
Bandung Padjadjaran University

Abstract
This study aims to analyze the influence of sharia stock trading activity factors and macroeconomic factors on the performance of sharia stocks in the capital market in Indonesia. The theoretical foundation used in this study is the Capital Asset Pricing Model (CAPM), which is a model that connects the expected returns to the risk at balanced market conditions. In addition, the theory of Arbitrage Pricing Theory (APT) which has the view that the expected return for a security will be influenced by several risk factors. Sharia stock performance measurement is carried out using the Sharpe Index evaluation measuring instrument. The Sharpe index measures portfolio performance by connecting between returns and total risks as indicators. In this study a research model with a dependent variable is the performance of sharia stocks. While the independent variable is a factor of sharia stock trading activities which consists of sharia stock market capitalization, sharia stock trading volume, frequency of sharia stock trading, and sharia stock trading day; and macroeconomic factors, namely the SBI interest rate, inflation rate, and exchange rate. The research method that will be used in this research is the quantitative research method with multiple regression models. The data used are panel data, i.e. ISSI sharia share data (Indonesian Sharia Stock Index) which represents the stock trading of sharia listed, active, and fulfills the requirements in the period January 2014 to December 2018. Based on the research hypothesis, it indicates that the sharia stock market capitalization, sharia stock trading volume, sharia stock trading frequency, and sharia stock trading day have a positive effect on the performance of sharia shares. While the SBI interest rate, inflation rate, and exchange rate negatively affect the performance of sharia stocks.

Keywords
performance of sharia stocks, sharia stock trading activity factors, macroeconomic factors.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/Xxzrn2Tuv9YN


Analysis of Transformational and Transactional Leadership on Employee Performance
Yani Restiani Widjaja (1) Universitas Pendidikan Indonesia, Universitas BSI Bandung, Nanang Fattah (2) Universitas Pendidikan Indonesia, Sahidillah Nurdin (3) Universitas BSI Bandung, Heni Rohaeni(4) Universitas BSI Bandung

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Corresponding Author
Yani Restiani Widjaja

Institutions
Universitas Pendidikan Indonesia, Universitas BSI Bandung

Abstract
ABSTRACT: Leadership is one of the most important things in an organization. Development of a project will succeed if it-s managed properly by the leadership. Only supports success in completing a construction project, but also with leadership that produces the ability to improve the performance of its employees. The purpose of this study was to determine the effect of transformational and transactional leadership styles partially on employee per-formance, and whether transformational leadership style has a more dominant influence than transactional leader-ship style on employee performance. This research was conducted at one of the construction services BUMN companies, PT Waskita Karya (Persero) Tbk Bandung. The type of research used quantitative by using descriptive and explanatory methods

Keywords
transformational leadership, transactional leadership, employee performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/bzcN24JqFCGM


Analysis of Transportation Network Design with Time Window Delivery Method and Milk Run Method to Improve the Efficiency of the Delivery Process in B2B-Flavor House Companies
Niche Evandani (a), Dr. Nofrisel, M.M

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Corresponding Author
Niche Evandani

Institutions
(a) Universitas Indonesia-Fakultas Ekonomi dan Bisnis

Abstract
The flavor business has a high complexity because the finished goods of materials are unique and specific for most customers. Inaccurate delivery schedule can be a source of waste in delivery process PT XYZ one of the Flavor Houses in Indonesia. During this time, PT XYZ implemented shipments to customers using the direct shipment method, while Purchase Orders (PO) provided by customers mostly do not have a clear pattern. Therefore, it is important for PT XYZ to conduct further analysis of the distribution network design in order to improve delivery cost efficiency. In this study, it was discussed further related to the analysis of the distribution strategy with the delivery time window and milk run method for delivery to PT XYZ-s customers. The delivery time window have main principle on grouping and merging are carried out to customers who have the same destination area. Determination of the Milk Run route is based on the customer cluster area and the Clarke-Wright algorithm principle by considering the limitation of time window and transportation fleet capacity. This study uses secondary data including PT XYZ-s delivery report period 2018, distance data from the Distribution Center in Karawang with customer delivery locations through Google Maps, and other secondary data obtained through literature studies. In the results of the study, it was found that 76% of customers at PT XYZ had higher fleet rental per unit of goods (KG) than distributors who applied the window time strategy. In addition, there are 18% of customers who have met the volume threshold for individual shipments, while the remaining 82% can implement milk run method to improve the delivery efficiency.

Keywords
distribution, efficiency, time window, milk-run, transportation

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/yuEJpe8wBtzb


Analysis of willingness to pay for ancillary revenue of full service airline (The Case of Garuda Indonesia)
Ermila Klislinar (a), Anton Wachidin Widjaja (b)

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Corresponding Author
Ermila Klislinar

Institutions
a. Department of Management, Faculty of Economics and Business, Universitas Indonesia
b. Department of Management, Faculty of Economics and Business, Universitas Indonesia

Abstract
Airlines are facing challenges from high cost structures and intense competition. This has made airlines universally look for opportunities to generate ancillary revenue, additional income apart from their main sources, including Full Service Carriers (FSC). Measuring consumer-s willingness to pay is pivotal in pricing and estimating ancillary revenue demand. This study analyzes whether customer-s type of journey, purpose of journey, length of flight, and type of flight class have an impact on willingness to pay (WTP) of Garuda Indonesia-s ancillary revenues which comprises of unbundled products and commission based income. This paper uses data from a survey to Garuda Indonesia-s customer and follows quantitative studies to identify and describe the relationship between the WTP of Garuda Indonesia-s ancillary revenue and all variables involved. The study found that passengers value more the unbundled products. It is also found differences in WTP for particular ancillary products and services based on purpose of journey, length of flight, and type of flight class.

Keywords
Ancillary Revenue; Willingness to Pay; Type of Journey; Length of Flight; Journey Purpose; Type of Cabin Class; Full Service Carriers

Topic
Marketing Management

Link: https://ifory.id/abstract/h9ZTpgLf7zBU


Analysis The Role of Brand Orientation on Brand Performance in B2B Healthcare Firms in Indonesia
Retno Sri Lestari, Fandis Ekyawan

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Corresponding Author
Retno Sri Lestari

Institutions
University of Indonesia

Abstract
This research aims to examine the relationship between brand orientation and brand performance in B2B firms in Indonesia, especially for healthcare industry. This research highlights the role of brand-oriented strategy in transforming internal organizational resources into brand performance through customer value co-creation and brand credibility. A questionnaire-based survey was conducted to collect data from 145 B2B healthcare firms in Indonesia. The results indicate that the brand orientation strategy is significantly related to brand performance through customer value co-creation and brand credibility. The results also show that the brand orientation strategy supported by the organizational resources, which is entrepreneurial orientation, but it is proved otherwise by the marketing capability. It could be concluded that the B2B healthcare firms in Indonesia are fully understand about the benefit of B2B branding for their brand performance, but they consider external factors when they decide to allocate their resource to develop brand orientation.

Keywords
Business-to-business Branding, Brand Orientation, Brand Performance

Topic
Marketing Management

Link: https://ifory.id/abstract/CwgrkEcjnfXT


Analyzing Customer Satisfaction: Users Perspective towards Btnproperti – Pioneer Of Indonesian Bank-s Real Estate Online Shop Portal
a) Josua Saut Mangaraja Baringbing b) Dr. Hardius Usman

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Corresponding Author
Josua Saut Mangaraja Baringbing

Institutions
a) Student of Dual Degree Program, MM Universitas Indonesia and MBA Grenoble University
b) Universitas Indonesia and Politeknik Statistika STIS

Abstract
This thesis aims to identify and analyse the key determinants influencing customer satisfaction of the Portal BTNProperti users in Indonesia. This is one of the preliminary study dealing with customer satisfaction towards online real estate shop in Indonesia. The literature concerning major attributes of website functionality, perceived of usability, information quality and customer satisfaction in Portal BTNProperti. The website functionality and perceived of usability was taken from previous research, while the scale of information quality was added and focusing on physical attribute, non-physical attribute and customer service. Data were collected from 306 respondents who used Portal BTNProperti for examining the constructs. The model was emperically tested using structural equation modeling (SEM). The study reveals that perceived of usability and information quality have a significant positive impact on Portal BTNProperti user-s satisfaction, whereas website functionality had a significant but negative impact on customer satisfaction. This research will help real estate online shop portal especially Portal BTNProperti to attract and motivate new customers. Online retailers can improve post-use satisfaction and eventually increase online customers.

Keywords
Online Real Estate, Customer Satisfaction, Website Quality, Website Functionality, Perceived Usability, Website Functionality, Information Quality, Digital Service

Topic
Marketing Management

Link: https://ifory.id/abstract/rjBkqHuvPzC2


Analyzing the Influence of Firm-Generated Content on Consumer-s Brand Awareness, Brand Loyalty, and Electronic Word of Mouth, and how this Influences Consumer Purchase Intention
Cara Rodina Joyosugito

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Corresponding Author
Cara Rodina Joyosugito

Institutions
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Indonesia
Salemba, Jakarta, Indonesia
cararodina[at]gmail.com

Abstract
Nowadays, companies are encouraged to develop marketing strategy using social media. Social media is one of the most effective marketing strategies for companies to market their goods and services to wide consumer target, where they can post information about their products and promotions in a digital platform. Before deciding on having a purchase intention, most consumers use social media first to get products and services information as many as possible because social media has more information than browsing on offline store, and also it is less hassle, has many product reviewers, and much faster to get sufficient information. This will be a challenge for companies to gain consumers attention when they want to use digital marketing by using social media or firm generated content, because there are many companies that are competing on social media and consumers information becomes broaden. This research has found that, in a case on one of the leading online travel agencies in Indonesia, firm generated content has positive impact on brand awareness, brand loyalty, and electronic word of mouth (EWOM). Also, there are findings that brand loyalty has positive impact on EWOM, and EWOM has positive impact on consumer purchase intention.

Keywords
Brand, Consumer Behavior, Digital Marketing Strategy, Firm Generated Content; Social Media; Brand Awareness; Brand Loyalty; Purchase Intention; AMOS SPSS

Topic
Marketing Management

Link: https://ifory.id/abstract/XpadhnyN3fKu


APPLICATION OF CUSTOMER BEHAVIOR IN USING FINTECH AS A BUSINESS MEDIA BASED ON UTAUT MODELS
Agus Mulyana, Ratih Hurriyati, Disman, LA Wibowo

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Corresponding Author
Agus Mulyana

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to examine how customer behavior is adopted as a business base by using the UTAUT model developed by Venkatesh. This model illustrates the factors that influence ones acceptance of information technology. There are four constructs / variables, which are a significant direct determinant of technological behavior. These four variables are performance expectations, social influence, business expectations, and facilitation conditions. The research method is verification, through an explanatory survey. The population of this study is 121 BJB customers who use Fintech as a business media. The data analysis technique used is partial square-path (PLS-PM) modeling using Smart 3 software. The results show that UTAUT is based on a proven model that performance expectations, business expectations, social influence and facilitation conditions have a positive effect on intention behavior and have implications for user behavior. This means that the adoption of customer behavior in using Fintech for business needs to consider performance developments.

Keywords
Technology Acceptance, customers, UTAUT

Topic
Marketing Management

Link: https://ifory.id/abstract/euE8nHq9GjDY


Application of the Multiperiod Mean-Variance Method for Pension Fund Asset Allocation
Rudy Irawan & Bona C. Siahaan

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Corresponding Author
RUDY IRAWAN

Institutions
University of Indonesia

Abstract
The mean-variance method introduced by Markowitz is considered as the fundamental basis of portfolio theory but the method introduced by Markowitz is only used for single periods while in reality Pension Fund institutions must carry out multi-period investment activities. Looking at the limitations of the mean-variance method introduced by Markowitz, research on portfolio optimization for multiperiods known as multiperiod mean-variance emerged. Based on these conditions, this study discusses about the application of the mean-variance multiperiod method carried out by Yao, Lai, Ma & Jian (2014) which considered mortality risk and changes in contributions. In this study using 4 scenarios using assets included in the LQ45 index as risk assets and T-Bill 3 months as risk-free assets during the 2014-2018 period. The results of this study indicate that the smallest return is owned by the asset allocation model without contributions (scenario 2) because there is no additional membership fee, so the amount of funds that can be invested is more limited so the expected wealth terminal is smaller than other asset allocation models. Then the asset allocation model without mortality (scenario 3) provides the highest expected terminal wealth compared to other asset allocation models, this is because in the absence of mortality factors the Pension Fund investment will not be forced to stop before the retirement period ends so that the portfolio return is higher than other models. While the asset allocation model using risk free asset references (scenario 4) has a higher risk with the same return when compared to asset allocation using reference to risk assets (scenario 3) this shows that the asset reference used affects the return and risk in allocation of Pension Fund assets at the end of the investment period.

Keywords
pension funds, asset allocation, portfolio, mean variance, multiperiod, mortality

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/r9KgGf2uJpMe


Assessing the Factors Affecting Purchase Intention and Purchase Behaviour Relating to Textile-Based Tourism Destination
Usep Suhud, Ernita Maulida, Tarma

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Corresponding Author
USEP SUHUD

Institutions
Universitas Negeri Jakarta

Abstract
Batik is a traditional Indonesian textile that have been recognised by UNESCO as the Oral and Intangible Heritage of Humanity since 2009. Research has been carried out on batik, but few have seen from the side of consumer behaviour related to the purchase of batik-based textiles or clothing. This study aims to examine the factors that influence the behaviour of consumers buying batik. For this reason, authors choose the store atmosphere, perceived authenticity, attitude towards purchasing, and purchase intention, as predictor variables. This research was conducted in Trusmi, as one of the batik industrial estates located in Cirebon, West Java Province. As of the significant role of Trusmi in shaping the image of the city of Cirebon, Trusmi has also been known as a traditional textile-based tourism destination. Participants are chosen conventionally, those who have bought batik products. Data were analysed using exploratory and confirmatory factor analysis, and structural equation model. The authors found that the store atmosphere had a significant effect on perceived authenticity and attitude. Furthermore, perceived authenticity and attitude significantly influenced purchase intention. Finally, purchase intention significantly affected the purchase behaviour.

Keywords
Batik, traditional textile, perceived authenticity, store atmosphere, purchase behaviour

Topic
Marketing Management

Link: https://ifory.id/abstract/ubcamqEHzfWZ


Authentic Leadership and Employee Performance
Zafira Yasmin (a*), Budi Santoso (b), Yana Setiawan (b)

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Corresponding Author
Zafira Yasmin

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*zafirayasmin[at]upi.edu
b) Fakultas Pendidikan Ekonomi Bisnis, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia

Abstract
The problem in this research is that there is a low performance of employees in the Finance work. That occur in the implementation of activities and use of the budget are still experiencing obstacles, including that the work unit is still slow in delivering SPJ / SPTB to the directorate of finance. The purpose of this study: (1) how authentic leadership and employee performance (2) how authentic leadership influences employee per-formance. This research method uses a quantitative approach. The population in this study were employees of the Directorate, Faculty and Study Programs financial work units at the Universitas Pendidikan Indonesia to-taling 114 people. Data analysis techniques using simple regression analysis techniques with SPSS and AMOS. The results of research based respondents perceptions are: (1) authentic leadership is in the effec-tive category, and employee performance is in the high category (2) authentic leadership has a positive effect on employee performance.

Keywords
Authentic Leadership; Employee Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/GjkE8vHC43P2


BANK INCOME STRUCTURE IN INDONESIA : An Analysis Of Theory Of Structure-Conduct-Performance
Dadang Agus Suryanto

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Corresponding Author
Dadang Agus Suryanto

Institutions
Student Of Doctoral Program in Management Sience School Of Postgraduates Of Unversitas Pendidikan Indonesia

Abstract
The experience of the global economic crisis and the era of financial technology in the business of bank financial services has encouraged banks in Indonesia to optimize non-interest income. However, as an intermediary institution, banks in Indonesia still have to run their main business, namely channeling loans to those who need them. The present study seeks to empirically examine the phenomenon of bank income in the period 2013 – 2017 using the structure-conduct-performance theory. The results of the study found that the banks- interest income in Indonesia can be explained by the variable of loan market share, bank efficiency supported by economic growth in a positive direction. Likewise, the banks- non-interest income in Indonesia can be explained by ownership of ATMs, bank efficiency supported by economic growth in a positive direction. The linearity of the influence of the independent variables included in the structural and behavioral aspects of the performance aspects shows that the explanation of changes in interest income and non-interest income can be explained by the structure-conduct-performance theory.

Keywords
Structure of Bank Income, Interest Income, Non-Interest Income, Structure-Conduct-Performance

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/xpfFkdMuXZh6


BANK INCOME STRUCTURE IN INDONESIA: AN ANALYSIS OF THEORY OF STRUCTURE-CONDUCT-PERFORMANCE
Dadang Agus Suryanto

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Corresponding Author
Dadang Agus Suryanto

Institutions
Management Science School of Postgraduates of Universitas Pendidikan Indonesia

Abstract
The aims of this study is to analyze empirically the phenomenon of bank income in the period 2013 – 2017 using the structure-conduct-performance theory. The method used is the panel regression model, The results of the study found that the banks- interest income in Indonesia can be explained by the variable of loan market share, bank efficiency supported by economic growth in a positive direction. Likewise, the banks- non-interest income in Indonesia can be explained by ownership of ATMs, bank efficiency supported by economic growth in a positive direction. The linearity of the influence of the independent variables included in the structural and behavioral aspects of the performance aspects shows that the explanation of changes in interest income and non-interest income can be explained by the structure-conduct-performance theory.

Keywords
Structure of Bank Income, Interest Income, Non-Interest Income, Structure-Conduct-Performance

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/DUWwqGdZaFzY


BANK INDONESIA 7 DAY (REVERSE) REPO RATE, LEVEL OF INFLATION AND PERFORMANCE OF MONEY MARKET FUND IN INDONESIA
Suryanto, Arif Rahman Faiza Asri

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Corresponding Author
Suryanto Suryanto

Institutions
Department of Business Administration, Universitas Padjadjaran

Abstract
This study aims to analyze the simultaneous and partial influence of Bank Indonesia (BI) 7 Day (Reverse) Repo Rate and inflation rate on the performance of money market mutual funds in Indonesia. The method used in this study is explanatory research with a quantitative approach. This study uses panel data regression analysis to determine the effect of BI 7 Day (Reverse) Repo Rate and inflation rate on the performance of money market mutual funds. Data is sourced from literature studies, observations, and interviews. The results of this study can be concluded that there are significant negative effects both simultaneously and partially from the BI 7 Day (Reverse) Repo Rate and the rate of inflation on the performance of money market mutual funds in Indonesia. This means that whenever there is an increase in the BI 7 Day (Reverse) Repo Rate and the inflation rate will cause a decrease in the performance of money market mutual funds in Indonesia.

Keywords
BI 7 Day (Reverse); Repo Rate; inflation rate; mutual fund; money market

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/K9rLXhc4WknA


Bankruptcy Prediction Analysis for Indonesian Oil & Gas Company using Altman Z-Score
Aditya Ramadhana Djaja

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Corresponding Author
Aditya Ramadhana Djaja

Institutions
University of Indonesia
Faculty of Economics and Business
Master of Management
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
Globally oil price condition for these past few years has been fluctuate and has reached the lowest level. This condition will effect to oil and gas companies- financial health. This thesis aims to predict the bankruptcy probability of oil and gas companies in Indonesia during period of 2011 – 2017. The observed companies are oil and gas companies that are listed in IDX. Another aim of this thesis is to observe whether the decline in oil price would effect to company-s Z-Score result or not, and to observe which variable that effect the bankruptcy to oil and gas companies. This research uses financial data that obtained from IDX website and company-s website. The result of the research figures out that Z-Score model could predict at least five company will face bankruptcy since 2014 to 2017. In 2011, only two companies that are predicted will be bankrupt. In 2012, there-s only one company will be bankrupt, and in 2013 three companies are predicted to be bankrupt. This research also figures out that the decrease in oil price effects the result of Z-Score for E&P companies as E&P companies revenue relies on oil price in the market. For service companies, the decrease in oil price doesn-t give direct impact except for APEX and BIPI which their line business is providing services for drilling explorations. Companies that has low Z-Score are likely to have negative EBIT, low current assets, and high company-s debt.

Keywords
Bankruptcy Prediction, Z-Score, Oil Price

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/Bf8AdtNbWzh2


Benefit Test Analysis for Management Services Transaction in PT Wijaya
Anissa Restuti Amalia (a*), Waluyo (b)

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Corresponding Author
Anissa Restuti Amalia

Institutions
a) Master Of Accounting, Faculty of Economic and Business, Universitas Indonesia
Jalan Raya Salemba 4, Jakarta Pusat 10430, Indonesia
*Anissa.restu[at]gamil.com
b) Faculty of Economic and Business, Universitas Indonesia
Jalan Raya Salemba 4, Jakarta Pusat 10430, Indonesia

Abstract
This research was conducted to analyze the transfer prices of arm-s length principle for management services transaction in PT Wijaya. One of the risks faced by PT Wijaya is the tax adjustment on management service transactions paid to related party if they do not fulfill the benefit test according to the arm-s length principle. The method used in this study is mixed method research to find out the related phenomena that occur in PT Wijaya so that it can be done to prove the economic or commercial value of PT Wijaya to enhance or maintain its business position. Data collection is done by interviewing and studying documents to obtain information relating to the provision of management services. The results of the study indicate that the services received by the PT Wijaya cannot be proven because they are not enough supporting documents and transaction is categorized as duplicated services. Duplicate service which means management services performed by PT Wijaya independently

Keywords
Benefit Test, Transfer Pricing, Management Services

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/xbu86VGLyHhf


Beyond Outreach: Evaluating the Bandung Rural Bank-s Kredit Melati Programme in Bandung,West Java
Kurniawan Saefullah

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Corresponding Author
Kurniawan Saefullah

Institutions
Faculty of Economics and Business, Universitas Padjadjaran

Abstract
Microfinance has been acknowledged as a tool in alleviating poverty. It provides various schemes of funding support which enable the poor to lift up their standard of living. In response to its importance, Local Government of Bandung imposed a supporting funding policy to the ‘economically active poor- through several credit schemes, i.e. Kredit Melati, Kredit Mesra and Kredit Bagja, with the intermediary of Bank Perkreditan Rakyat (BPR) Bandung. This paper attempts to describe an early evaluation to the effectiveness of such policy and programme . Using descriptive analysis, this paper concluded that although the programme has reached thousands of clients, however, the effectiveness of this credit policy is under questioned as it has only been evaluated from the perspective of outreach, but not yet from its sustainability. Furthermore, recent researches in microfinance suggest to identify further the clients from their precondition and categorization, i.e their over-indebtedness, which in many cases will not lift up their standard of living as well as their microenterprises.

Keywords
Microfinance, Outreach, Sustainability, Over-Indebtedness, Rural Bank

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/uBTRNKHpGZqy


BIG DATA ANALYTICS OF ABANDONED ONLINE TRANSACTION IN GARUDA INDONESIA WEBSITE
Muhammad Al Qodri, Adrian Achyar

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Corresponding Author
Muhammad Al Qodri

Institutions
Universitas Indonesia

Abstract
Garuda Indonesia spends substantial money and effort to entice consumers to visit Garuda Indonesia website. Garuda Indonesia website has improved the necessary ingredients to generate a positive shopping experience, such as promotional program, usability, aesthetic design, ease of navigation, and transaction security. Yet, consumers who visit Garuda Indonesia website with the intention of making a purchase frequently end up abandoning their transactions due to various factors. This study aims to analyze online transaction abandonment in Garuda Indonesia website using Big Data Analytics. This research identifies and analyze error code that causing the abandoned transaction. The result of this study will be utilized to develop appropriate recovery strategy to reduce online transaction abandonment in Garuda Indonesia website.

Keywords
airline website, abandoned transaction, online booking, retargeting strategy, online payment

Topic
Marketing Management

Link: https://ifory.id/abstract/dJhcup6v9jUZ


Boosting the Transformational Performance through Customer experience driven Organization Agility and Business Model Innovation
Leonardus WW Mihardjo, Sasmoko, Firdaus Alamsjah

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Corresponding Author
Leonardus Wahyu Wasono Mihardjo

Institutions
School of Business, Bina Nusantara University, JWC Campus, Jalan Hang Lekir I No. 6. Senayan, 12710, Jakarta, Indonesia

Abstract
Society 5.0 bring the new paradigm and the essential of customer experiences (CX) in driving the organisation agility (OA) and business model innovation (BMI) to support performance in digital transformational stage. The previous study on the model of transformation among those variable has not been reveal and empirically tested. those research become critical since those capability allows the firms to make timely, effective, and properly sustained changes, in f complex market to stay ahead compare with competitor. We argue in facing society 5.0 and digital transformation on ICT industry shall be based on customer experience driven in relation with behaviour, cognition and emotion of customer. Hence, this paper emphasis on a new model of transformation based BMI and OA focus on CX. The proposed model was assessed by 35 Indonesia ICT firm with SEM-PLS statistical tools. The findings demonstrated that the firm that compelling of value proposition from CX in developing the new BMI and OA could boost the transformational performance. Furthermore the study can be enhanced through expanding model, sample and time study for further research.

Keywords
customer experience, organisational agility, business model innovation, transformational performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/tW8AhBXfGHbq


Brand Communication analysis in creating Brand Trust
Rd. Dian H. Utama (a*) Fitri Asti Pratiwi (b) Puspo Dewi Dirgantari (b) Lena Nuryanti s (b)

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Corresponding Author
Rd.Dian H Utama

Institutions
a) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia
* dhutama[at]upi.edu
b) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia

Abstract
This study aims to obtain a description of the magnitude of the influence of brand communication on brand trust. The type of research used is verification. The method used is explanatory survey with a sample size of 107 respondents. The data analysis technique used is simple linear regression. The findings of this study indicate that Brand communication has an influence on brand trust. This shows that the better the brand communication that the company does, the better the customer believes in the brand offered by the company.

Keywords
Brand Communication, Brand Trust

Topic
Marketing Management

Link: https://ifory.id/abstract/jkmr7Z82VWtE


Brand Image in The Selection of Refill Perfume
Hernandi Sujono (a), Heny Hendrayati (b)

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Corresponding Author
Hernandi Sujono

Institutions
(a) Universitas Pendidikan Indonesia
Dr.Setia Budi No.229 Bandung 40154 Indonesia
hernandi[at]upi.edu
(b) Universitas Pendidikan Indonesia
Dr.Setia Budi No.229 Bandung 40154 Indonesia
henyhendrayati[at]upi.edu

Abstract
Refill perfume products still in great demand by various groups, especially the millennial generation. But in reality, there are still refill perfume brands that have not shown the brand image of perfume refills on the market. The purpose of this research is to find out the brand image of foreign brands and local brands and to find out the factors that make up the selection of perfume refill among the millennial generation. The population in this study is refill perfume users in Cimahi City. The sampling technique used was random sampling, The limits for sample using the age of respondents. The age of respondents between 17 years to 25 years. Limitation of the age of respondents to obtain relatively homogeneous data. The samples taken in this study amounted to 138 respondents. The data collection technique of this study uses questionnaires and interviews. Processing data in this study using confirmatory factor analysis with the help of SPSS statistical tools. The results of the study show that the brand image of foreign perfume brands is better known than domestic/local brands. Attributes that are used as a factor in choosing a perfume, especially among the millennial generation, are quality, safety, and packaging design, with results that indicate that the forming factors for the selection of refill perfume are closely related to quality, safety and packaging design.

Keywords
Brand Image, Refill Perfume, Millennial Generation

Topic
Marketing Management

Link: https://ifory.id/abstract/q6E7yGefMa4d


Business Growth Initiation Through Configuration of Relational Marketing Approaches and Digital Marketing Based Customer Acquisition Strategy
Muhammad Irfan

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Corresponding Author
Muhammad Irfan

Institutions
Universitas Indonesia

Abstract
In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence.

Keywords
Business Coaching; Marketing Strategy; Marketing Channel; Customer Acquisition; Customer Relationship Management; Digital Marketing.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/ek43ApnuKtEx


Capital Structure Policy Of Manufacturing Companies In Indonesia
Mayasari; S.Sulastri

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Corresponding Author
Maya Sari

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to analyze Trade-Off Theory and Pecking Order Theory as the basis of the capital structure policy of manufacturing companies in Indonesia as one of the countries with the dominance of banks as a source of corporate sector funding. The research method used is descriptive verification method. Verification testing is done to examine the influence of capital structure determinants which consist of liquidity, profitability, institutional ownership, tangibility, company growth, and efficiency. This study will also examine the moderating effect of firm size on the relationship of capital structure and its determinant factors. The research sample is a company in the manufacturing industry sector which is listed on the Indonesia Stock Exchange, during the period 2005-2017. Sampling uses purposive sampling technique, while the analysis technique uses panel data regression.

Keywords
Banking oriented country, Capital Structure, Manufacturing Firm, Pecking Order Theory, Trade Off Theory

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/ML7VPzkQJHwj


Caps and Floor Limits on Premium Periodic Unit-Linked Insurance with Minimum Guarantee
Putu Febani Wisanta, Bona Christanto Siahaan

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Corresponding Author
Putu Febani Wisanta

Institutions
Universitas of Indonesia

Abstract
Unit-linked endowment insurance with a minimum guarantee not only provides life protection to customers until the end of the insurance contract period but also provides investment protection, especially stock investments that have high returns and high investment risks, so call options are needed to protect investments. This study discusses the calculation of premiums along with the caps and floor limits of premiums on unit-linked endowment insurance products with minimum guarantees using Monte Carlo simulations with stochastic and continuous model and numerical methods. unit linked insurance with stock investment and mortality tables in this study shows that in addition to gender, the initial age of the customer has a policy, insurance contract and amount minimum guarantee, the caps and floor limits of the premium are influenced by the proportion of investment from the premium. The interval between the caps and floor limits of the premium is wider if the investment proportion of the premium is small, so the insurance company can use the caps limits of the premium.

Keywords
unit-linked endowment insurance, minimum guarantee, caps and floor limits on premium

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/dMhkQwnHBDmY


Causative Factor Analysis of Construction Delays on Sports Infrastructure Projects
Abidzar Basaib (a*), DR. Nofrisel, M.M (b)

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Corresponding Author
Abidzar Basaib

Institutions
a) Magister Management, University of Indonesia
Jl. Salemba Raya No. 4, Jakarta 10430, Indonesia
abidzar.basaib[at]ui.ac.id
b) Faculty of Economics & Business, University of Indonesia, Jakarta 10430, Indonesia

Abstract
Infrastructure development is the main priority of government-s objectives in recent years in Indonesia. The budget is growing significantly, and one of the biggest project is the infrastructure of Asian Games 2018. The development is involving a lot of contractors under the Ministry of Public Works, and PT. X is one of the subcontractors that involved in certain numbers of projects. Because of the complexity and limitation of time and resources, most of the projects that managed by contractors are delayed, including the subcontractor-s projects. This paper wants to find out what is the main factor that causing delay in sports construction and what the variables are and how to deal with it. The author using PT. X as a case study, and conduct a survey to 35 employees that involved in the project management at PT. X, then testing 30 variables that causing delay from previous study. Then we analyzed the data collected, and combined the quantitative analysis with the qualitative analysis to see the managerial implication by analyzing literature and PMBOK. Author found out that the main factor that causing a delay is because of the multiple changes in contracts. The output of this paper is to give PT. X and other company in common, a preventive action and recommendation.

Keywords
Construction Delays; Project Management; Sport Infrastructure; Operations Management

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/xyew6pL2cQHq


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