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International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST 2019)

Event starts on 2019.11.21 for 1 days in Bandung

http://icobest.unikom.ac.id | https://ifory.id/conf-abstract/VTZknNfhy

Page 4 (data 91 to 120 of 133) | Displayed ini 30 data/page

PURCHASING DECISIONS IN TERMS OF PERCEIVED QUALITY AND PRODUCT KNOWLEDGE (SURVEY OF SAMSUNG SMARTPHONE PRODUCTS AT BANDUNG ELECTRONIC CENTRE PALACE BANDUNG)
Raeni Dwi Santy; Siti Daniyah Atika

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Corresponding Author
Raeni Dwisanty

Institutions
Management Department, Faculty of Economic and Bussiness, Universitas Komputer Indonesia
Jalan Dipatiukur No.112-114, Bandung 40132, Indonesia
raeny.dwisanty[at]email.unikom.ac.id

Abstract
The purpose of this study was to find out the Quality Perception of Samsung smartphone products, to find out Product Knowledge on Samsung smartphone products, to determine Purchase Decisions on Samsung smartphone products and to determine the effect of Quality Perception and Product Knowledge on Purchasing Decisions simultaneously and partially on smartphone products. Samsung. This study uses descriptive and verification methods. The analytical method used is a multiple regression analysis method, using primary data by distributing a series of questionnaires to visitors to the BEC Palace in Bandung. Samples were taken using simple random sampling with a total sample of 92 people from a population of 1025. The research results is perception of quality, product knowledge about Samsung smartphones is good, and consumers have the desire to buy Samsung smartphones as their choice. The conclusion of is research perceived quality is already good by consumers, consumers have good product knowledge about Samsung smartphones, consumers have the desire to buy Samsung smartphones as their choice, perceived quality and product knowledge have a positive influence on purchasing decisions both partially and simultaneously. The impact of this research is to be able to implement new knowledge in the field of economics that is useful in improving and assessing marketing performance, especially for Marketing Management, to improve Product Quality Perception and to be more satisfying to consumers so that Purchasing Decisions can arise. This study found that Perception of Quality and Knowledge of Products had a significant effect on Purchasing Decisions both partially and simultaneously.

Keywords
Quality Perception, Product Knowledge, Purchasing Decision

Topic
Management

Link: https://ifory.id/abstract/GvbBnHy6agqf


QUALITY OF AUDIT SYSTEM INFORMATION FOR EFFECTIVENESS OF INTERNAL CONTROL
Inta Budi Setya Nusa

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Corresponding Author
Inta Budi Setia Nusa

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to determine the role of information system audit in examination activities to assess the companys business processes to improve internal control in accounting information systems. In the implementation, there is still fraud occurring in the service and manufacturing industries due to the weak internal control. This research method uses descriptive methods to reveal problems or data conditions related to the implementation of information system audits for Quality of Internal control. The unit of analysis of this research is that there are 43 commercial banks in Indonesia in the Financial Services Authority (OJK). Verification analysis in this study using statistical test tools with variance Partial Least Square (PLS) based structural equation test. The result is that the implementation of an Information System Audit has a positive impact on Internal Control, meaning that the better implementation of an Information System Audit will also have an impact on the quality of Internal Control.

Keywords
information system audit, accounting information systems, internal control

Topic
Accounting

Link: https://ifory.id/abstract/3jQC4eJgZKNv


Refining Abstrak using Machine Translation
Mr. Tatan Tawami, Mrs. Susi Yuliawati

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Corresponding Author
Tatan Tawami

Institutions
English Department, Universitas Komputer Indonesia
tatan.tawami[at]email.unikom.ac.id
English Department, Universitas Padjadjaran
susi.yuliawati[at]unpad.ac.id

Abstract
This paper investigates steps in which abstrak of paper may be well translated into abstract using particular computer aided tool. In analysing the steps mentioned, narrative-descriptive method is implemented in order to specify the sequence of the steps. In the process, it turned out that there were at least 6 steps to perform in order to create a well translated abstrak into abstract. Five steps can be done in order to create one well-translated abstrak. Each steps requires systematic analysis in order to achieve correct and accurate translation. Finishing the steps mean the translated abstrak may require further action in order to achieve best result. By performing these systematic and step by step sequences, the abstrak can express your best thought, additionally, the steps can even be extended to the entire paper to achieve the accurate translation.

Keywords
abstrak, translation, computer-aided tool.

Topic
Digital Humanities

Link: https://ifory.id/abstract/2drkVZhjCAUb


Relationship between Regional Economic Growth and Regional Original Revenue to Regional Financial Independence
Ony Widilestariningtyas

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Corresponding Author
Ony Widilestariningtyas

Institutions
Universitas Komputer Indonesia

Abstract
Regional autonomy requires independence and genuine regional income which reflects regional economic growth. This study provides empirical evidence about the relationship between regional economic growth, regional own-source revenue and financial independence. Descriptive and explanatory methods are used to analyze the unit of analysis in 27 local governments in West Java by purposive sampling. Testing using correlation analysis. Empirical research proves that partially there is a relationship between economic growth in regional own-source revenue, economic growth in regional financial independence, regional own-source income to regional financial independence. The benefits of research for local governments in West Java, to increase the potential of jurisdiction, it is necessary to increase regional income, so that regional economic growth increases and dependence on the central government is low. So that regional financial independence in West Java can be achieved.

Keywords
Regional economic growth, regional original income, regional financial independence, local government

Topic
Accounting

Link: https://ifory.id/abstract/2CDQetVw3f8A


Reliability Analysis of Islamic Financial Statements : Zakat, Infaq, Shodaqoh
Sri Dewi Anggadini, Deden A.Wahab, Rio Yunanto

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Corresponding Author
Sri Dewi Anggadini

Institutions
Universitas Komputer Indonesia

Abstract
The purpose of this study is to analyze the reliability of the financial reporting system in amil zakat institution. This study uses a descriptive method that is a method of collecting data from various written sources such as books, journals, and articles. The analysis of the results shows that financial reports on amil zakat institution are reliable and more complete are also complex than conventional orgaization. Therefore, financial statements on amil zakat institution have reliability that can be held to make a report.

Keywords
Zakat, Infaq, Shodaqoh, Financial Statements

Topic
Accounting

Link: https://ifory.id/abstract/YhdjRAbZcLm4


Return On Assets, Debt To Equity Ratio And Earning Per Share Impact On Stock Price in Stock Exchange (IDX) Of Property Companies In Indonesia
Devi Lutfiah (a), Dedi Sulistiyo S (b)

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Corresponding Author
Devi Lutfiah

Institutions
a) Master Of Management Study Program, Postgraduate Faculty, Universitas Komputer Indonesia, Bandung, Indonesia, devi.75218008[at]mahasiswa.unikom.ac.id
b) Master Of Management Study Program, Postgraduate Faculty, Universitas Komputer Indonesia, Bandung, Indonesia, dedi[at]unikom.ac.id

Abstract
An Abstract is This study aims to determine the rate of return on assets, debt to equity ratio and earnings per share impact on stock price, either partially or simultaneously on a property company listed on the Indonesia Stock Exchange 2014-2018 period. Data analysis method used is multiple linear regression analysis using analytical tools Eviews version 5.0. Hypothesis testing is done by a statistical test is a simultaneous test (F test) and (t test). Samples are 6 companies with a term of 5 years back. The study was conducted in property companies listed on the Indonesia Stock Exchange. Analysis of the results of the regression performed after the model did not experience symptoms such classical assumptions of normality, multikolinnearitas, autocorrelation, and heteroskedasitas. F test of hypothesis testing results show that the variable Rate of Return of Assets, Debt Ratio and Earnings Per Share Share simultaneously significant effect on stock price. T test of hypothesis testing results showed that the rate of return on assets and the ratio of debt partially not significant effect on Stock Return. While earnings per share is partially significant effect on Stock Return

Keywords
Return on Assets, Debt Ratio, Earnings Per Share Share, Price Shares

Topic
Management

Link: https://ifory.id/abstract/HQXfR6Ycpq2u


Social Media Marketing Application in Indonesia Travel Industry
Tina Setriani(a*), Herman S. Soegoto(b)

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Corresponding Author
Tina Setriani

Institutions
Faculty of Postgraduate Universitas Komputer Indonesia

Abstract
Social media marketing is the one of digital marketing strategy. Social media marketing will use top digital platforms such as Facebook, Twitter and Instagram which is daily used by public and using content marketing, advertising, or influencer (brand ambassador). Research aimed to analyze about the effectiveness promotion using digital platforms by content marketing, advertising, and influencer who promote the products. The research method used is case study. Case study research is a one of methodology that has commonly used in social sciences which is investigates a phenomenon within its real-life context. This study will focus of research on promotion using digital platforms. The results obtained that advertising on digital platforms will increase and more engage on costumers in promoting the products. Content marketing and influencer required extra selectivity and content so that costumers will more interested to try the products.

Keywords
Digital Marketing, Travel Industry

Topic
Management

Link: https://ifory.id/abstract/pK6nUaktPbQC


Speaking through silence: Trauma in Literary Work
Nungki Heriyati, Riris K. Sarumpaet, Chirstina T. Suprihatin

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Corresponding Author
Nungki Heriyati

Institutions
Universitas Komputer Indonesia, Universitas Indonesia

Abstract
Traumatic experience is hard to express easily because it is beyond comprehension and too threatening to be accepted into the consciousness. As one of traumatic history in Indonesia 1965 history is inaccessible and haunts Indonesian. New Order strictly control the history by silencing the certain group that against their power. The fall of New Order regime in 1998 triggers the survivors, researchers, and sympathizers to re-examine the history which resulted in the various reports and testimonies. Literary work is also take part in representing the historical atrocity. Literary work is regarded as a means to give testimony for those who cannot survive during the catastrophe. However, it also faces difficulty in representing the unpresentable event. The paper analyzes how the traumatic experience depicted and problematized in Lasmi [11]. By using the concept of trauma, the paper attempts to unveil the strategy used to represent inaccessible traumatic experience. The analysis underlies two points. First, collective and personal experience are intertwined in historical trauma. Second, silence is part of strategies as well as resistance of the survivor to voicing their voice.

Keywords
Indonesia, Lasmi, traumatic experience and 1965

Topic
Digital Humanities

Link: https://ifory.id/abstract/CmeG6tvbPpnJ


Stateless Status of Kurds in International Law Perspectives
Budi Mulyana

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Corresponding Author
Budi Mulyana

Institutions
International Relations Department, Universitas Komputer Indonesia, Jl Dipatiukur 112-116 Bandung, Indonesia

Abstract
The purpose of this study was to enrich the international law concept of self determinations. As the right of a nation to determine its own destiny, it can even become an independent state. The study used qualitative research methods with data collection techniques through literature studies. The results showed that the concept of self determinations, as the right of a nation to determine its own destiny, it can even become an independent state get a challenge in Kurds case. Independence is the right of all nations. So what is experienced by the Kurds in the Middle East region is irony. One of the biggest ethnic groups that is overlooked by injustice. A large nation but does not have the power to establish a country. The inhibiting factors come from internal and external. Internally, we can see that the Kurds are separate and scattered in several countries; Turkey, Syria and Iraq, each with their own ideals. Whereas for the external comes from the discrimination of the countries they occupy. This study concludes that international law introduces the concept of self determinations. As the right of a nation to determine its own destiny, it can even become an independent state. However, it is not easy to apply this principle, bearing in mind that every country that exists has the sovereignty that they always maintain. This is an important finding to affirm the importance of ke concept of self determinations in international relations studies.

Keywords
Kurds, self determinations, sovereignty

Topic
International Relation

Link: https://ifory.id/abstract/rCdxApymLfwt


STRATEGY ACHIEVEMENTS UNQUALIFIED OPINION BANDUNG CITY GOVERNMENT
Poni Sukaesih Kurniati (a); Suryanto (b)

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Corresponding Author
Poni Sukaesih Kurniati

Institutions
a) Department of Government Science,
Universitas Komputer Indonesia
email: poni.sukaesih[at]email.unikom.ac.id

b) Department of Business Administration,
Universitas Padjadjaran
email: suryanto[at]unpad.ac.id

Abstract
The purpose of this study is to analyze the Regional Governments strategy in the effort to achieve a Fair Opinion without Exception (WTP) opinion. This research is descriptive research with a qualitative approach. Sources of data obtained from interviews and results of searches for scientific articles and documents related to the object under study. Interviews were conducted with several informants. The location of the study was carried out in Bandung City Government, West Java, Indonesia. The data validity testing uses data triangulation. While the data analysis technique is carried out intensively and gradually. The stages begin with data collection, data reduction, data classification, data presentation, and drawing conclusions. The results showed that the WTP opinion obtained by the Bandung City Government indicated that local government financial accountability had been managed transparently. Local governments have implemented strategies (1) Problem Identification and Accounts of Causes of Qualification; (2) The approach used to solve problems in a focused and measured manner; and (3) Preparation of Action Plans and Detailed Action Steps. The acquisition of WTP opinion is the hard work of all components within the Bandung City Government which are driven by the mayor and his deputy mayor. They have succeeded in structuring the assets owned by the regional government which has been a hindrance in the acquisition of WTP opinion

Keywords
WTP Opinion; Financial Statements; SAP; Strategy

Topic
Accounting

Link: https://ifory.id/abstract/VrkmTtcpvMdq


STRATEGY TO INCREASE CONSUMER PURCHASING DECISIONS THROUGH PRODUCT QUALITY, AND SERVICESCAPE TO SUPERMARKET BUSINESS IN NORTH SULAWESI
Agus Supandi Soegoto, Een N. Walewangko, Deasy Soeikromo

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Corresponding Author
Agus Supandi Soegoto

Institutions
Sam Ratulangi University

Abstract
This study aims to determine strategies to improve consumer purchasing decisions through Product Quality, and Servicescape in the Supermarket business either partially or simultaneously. The study research method used was the quantitative method with multiple linear regression analysis. Three variables measured were Product Quality and Servicescape as an independent variable (X) and Customer Purchase Decisions as a dependent variable (Y). The object of this research was Supermarket business customers as the unit of analysis. The technique of data collection used saturated random sampling with 100 respondents of Supermarket business in Manado City, Bitung and Tomohon as a big city in North Sulawesi. The statistical analysis used classical assumption test and hypothesis testing of z, t, and F with significant level (a) 5% and calculated by Eviews program. The analytical method is descriptive verificative. The results showed both simultaneous and partial Product Quality and Servicescape significantly influence purchasing decisions. Applying the right product quality and Servicescape strategy will increase consumer interest in buying products offered at the supermarkets visited.

Keywords
product quality, servicecape, purchase decisions

Topic
Management

Link: https://ifory.id/abstract/eWUpX2MEzKYR


study of semiotics on the poster of the gundala movie 2019
satria indra praja persada

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Corresponding Author
satria indra praja persada

Institutions
Universitas Komputer Indonesia

Abstract
Indonesia has a superhero, one of which is the gundala son of the gundala lightning which is a superhero character by Harya Suraminata (Hasmi) in 1969, and in 2019 gundala was re-appointed to become a big screen film in 2019 and directed by Joko Anwar in Gundala 2019 itself. changes to the appearance of Gunadala itself can be seen from the poster of the 2019 Gundala Film

Keywords
Indonesia , Superhero , Poster

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/Z32B4tbPh6wH


STUDY OF THE COMPLETENESS OF TOILET FACILITIES TOWARD USER CHOICE TREND IN KIARACONDONG STATION, BANDUNG CITY IN 2019
Alvian Fajar Setiawan

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Corresponding Author
Alvian Fajar Setiawan

Institutions
master of design. UNIKOM Bandung

Abstract
The research is qualitative research into the public choice tendencies between the seat and squatting toilets at the kiaracondong city of bandung railway station. The kiaracondong station is the second big train station in bandung city. At this station you serve train economy, business, and executive class. The station is one of the public rooms then equipped with the toilet facilities. This study focused on how the station users preference for existing toilets was propensity. The purpose of this study is to give an explanation of the exact type of toilet for users at kiaracondong railway station in Bandung city, and to consider the design and development of the toilets at kiaracondong railway station. It uses an exhaustive and sensitive qualitative research method. The data analysed is an interview with user kiaracondong station, a direct observation of the toilet facility, and a study of the documents related to the toilet at bandung city kiaracondong station. The research shows that the restroom facility at bandung city kiaracondong station is generally available for use. But the degree of availability of squatting toilets and sitting toilets has not been balanced, and some aspects of it have not fully met the needs of users, as some support facilities in the toilet area are not available. Especially in nursing facilities and toilets for children are not available. On the other hand, the specially plummeted toilet facility is still inattentive, since it is still united with the rest of the restroom area.

Keywords
toilets facilities; qualitative research method

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/RcZhHkj6YGmd


The Application of Storytelling in Promotion Media design in Instagram Story Features
Deddy Kurniawan

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Corresponding Author
Deddy Kurniawan

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to find out the storytelling method used by the chosen brand, Otten Coffee, which is engaged in the sale of coffee along with its manufacturing equipment and Carbella Id, which is engaged in catering diets in promoting its products on social media, especially in story Instagram features. The method used in this study is a qualitative method with a phenomenological approach. This phenomenology approach is used to review selected brand promotional content uploaded in its story instagram. The results found in this study, namely the use of storytelling in promoting products through the story feature in Instagram today can persuade more audiences to try to use the products offered.

Keywords
storytelling, promotion, instagram

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/4faQeCEnbvuL


The Designing Of User Acceptance Measurement Tool For Web-Based Application Interface Using Survey Of Usability And User Experience
Yusup Maruli, Yusrila Kerlooza

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Corresponding Author
Yusup Maruli

Institutions
Department Of Information System, Post Graduate Program, Indonesia Computer University.
Jalan Dipatiukur No 112-114, Bandung.

Abstract
The application that was built to use by the user with a wide age range and different educational background need interface designing cautiously. User acceptance value for the application interface must be measured using the right measurement tool. This research explained measurement tool which is a qualitative survey of usability and user experience that considers several aspects. Those aspects cover several combinations from methods and questionnaire technique, that is : Combination of methods, that covers Nielsen Attributes Of Usability and Nielsen Heuristic Evaluation also Combination of a questionnaire technique, that covers UIS Questionnaire, USE Questionnaire and Purdue Usability Testing Questionnaire. This paper shows combination from methods and questionnaire technique properly so that produce a complete user acceptance measurement tool for web-based application interface, however with a minimal question.

Keywords
User acceptance Measurement Tool; Usability Survey; User Experience Survey; User Acceptance Survey; Web-Based Application Interface

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/Xt9gexwYr4vZ


THE DEVELOPMENT STRATEGY OF FISH PROCESSING PRODUCTS (Case Study at CV X)
Neni Setiarini

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Corresponding Author
Neni Setiarini

Institutions
Universitas Komputer Indonesia

Abstract
Abstract— This research was conducted in CV X. This research aims to formulate a strategy for developing fishery processed products in the future at CV X. This research was conducted with a case study in CV X. This research used a qualitative method. The type of data collected includes primary data and secondary data. The technique of taking respondents using snowball sampling and respondents interviewed are the owner of the company, manager of education and business development, head of production, administration, quality control, reseller of two people, and consumers. Analysis of the data used in this research is descriptive analysis using the SWOT tool. The results showed the companys position is at the coordinates (3,274; 3,018) located in quadrant I which means the company has the opportunity and strength so that it can take advantage of existing opportunities. The biggest strength that companies calculate is the variety of products in processing, while the biggest opportunity that is needed by the company is the GEMARIKAN program. The strategy applied in this condition is the S-O strategy. This research provides information to CV X in making decisions to implement effective and efficient business development strategies. Keywords— External Environment, Internal Environment Product, Strategy, SWOT

Keywords
External Environment, Internal Environment Product, Strategy, SWOT

Topic
Management

Link: https://ifory.id/abstract/jLbH7qtdQwen


The Dining Experience at The Pool-Themed Restaurant
Febry Maharlika

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Corresponding Author
Febry Maharlika

Institutions
Universitas Komputer Indonesia

Abstract
Abstract – This article describes the experience of customers sensory on eat experience at swimming pool area. This restaurant uses water as an interior element, so consumers can feel the sensation of eating by soaking feet in the pool. Interaction of water with all the senses in the human body in eating activities is discussed in this study. The method used in this research is descriptive with qualitative data. Data was collected from field observations. the author observes the behavior of customers who do eat activities in the swimming pool area, besides, the author used questionnaires to get data about peoples memories of the atmosphere at the swimming pool which related to eat experience at pool themed restaurant. Literature studies are also used to support and strengthen existing data. The results of this study indicate that water as an interior element has interactions with sensors that exist in the human body, giving rise to customer space experience. Besides that, the atmosphere of the swimming pool brings out a beautiful memory of customers, specially children in the pool. This makes the goal of a rooms interior design achieved, which is a memorable restaurant.

Keywords
restaurant, eating activities, pool, sensory experience, space experience

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/BJkeRE47DHxZ


The Effect of Customer Value on Customer Loyalty at Bandung Tourism Location
Diki Ganthika, Rahma Wahdiniwaty

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Corresponding Author
Diki Ganthika

Institutions
Master of Management Study Program
Universitas Komputer Indonesia

Abstract
This research is intended to find out about the effect of customer value in tourism industry to influence the costumer loyalty at one of the tourism location in Bandung. This research will use questionnaries as a tool to collect data perceptions of respondents for the descriptive and and verification techniques. The research respondents is the tourist who visit the tourism location by the number of 200 respondents. The result showed that there was a positive effect of customer value to the customer loyalty of that tourism location.

Keywords
customer value, customer loyalty

Topic
Management

Link: https://ifory.id/abstract/HTgGmz7rhbR9


The Effect of Information System on Employee Performance
Arif Darma Sukmawan (a*), Rahma Wahdiniwaty (b)

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Corresponding Author
Arif Darma Sukmawan

Institutions
a) Universitas Komputer Indonesia
b) Postgraduate Faculty
c) Master of Management Study Program

Abstract
Information systems (IS) are experiencing very rapid development so that it becomes a necessity for organizations, companies and individuals. They even become basic necessities for large companies because they can provide convenience, speed and accuracy in processing data to become the necessary information. This research was conducted in a regional drinking water company in Bandung, namely PDAM Tirtawening. The purpose of this study was to determine the effect of the application of information systems on employee performance at PDAM Tirtawening. Descriptive and verification analysis methods are used to answer the problem formulation in this study. Respondents in this study were 114 PDAM Tirtawening employees who used applications in customer mutation activities, meter recording, billing systems and digital asset mapping. Regarding the population, the sampling used in this study is saturated sampling. To test the hypothesis, quantitative analysis methods are used with Structural Equation Model analysis techniques or commonly known as SEM (Structural Equation Model).

Keywords
information, system, technology, performance

Topic
Management

Link: https://ifory.id/abstract/dEyub2czjvAn


The effect of innovation on performance in Micro, Small and Medium Enterprises
Rudi Asfar Rifai (a*), Deden Abdul Wahab Syaroni (b)

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Corresponding Author
RUDI ASFAR RIFAI

Institutions
a. Universitas Komputer Indonesia
Jalan Dipatiukur 112-116,Bandung 40132, Indonesia
*rudiaa30[at]mahasiswa.unikom.ac.id

Abstract
This paper aims to see how much influence innovation has on the performance of micro, small and medium businesses in Bandung Regency. This research uses descriptive method with the aim of collecting detailed data so that it can describe how much influence innovation has on performance in detail. This research uses descriptive method so that the research instrument can be a questionnaire for Micro, Small and Medium Enterprises in Bandung Regency. Innovation has a significant influence on improving the performance of micro and small businesses. The conclusion of this study is that innovation has an influence on performance in micro, small and medium enterprises. So that it is expected that every micro, small and medium scale business will increase innovation both in products and in the production process.

Keywords
Micro, Small and Medium Enterprises; Performance; Innovation; Descriptive Method

Topic
Management

Link: https://ifory.id/abstract/WbgKhXqCFaE2


The Effect Of Motivation On Work Satisfaction And Impact On Employee Performance
Andriyati Tanjung (a*), Rahma Wahdiniwaty (b)

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Corresponding Author
Andriyati Tanjung

Institutions
Magister of Management, Faculty of Postgraduate,
Universitas Komputer Indonesia, 112-116 Dipatiukur Street,
Lebak Gede, Coblong, Bandung, West Java, 40132, Indonesia.

Abstract
In the current era of business, one of the businesses in the field of financial services is increasing, including cooperative business. At present the cooperative is felt important in increasing economic growth in Indonesia. So the purpose of this study is to determine the motivation for job satisfaction and the impact on employee performance. For the method in this study using descriptive methods and verification methods. Then this study uses an ordinal scale and the sampling technique uses a saturated method that is using all employees totaling 115 employees. While the analysis in this study used SEM (Structural Equation Modeling). And for the program in this study using LISREL. The results of this study indicate that work motivation affects job satisfaction and the impact on employee performance.

Keywords
Motivation, job satisfaction, employee performance

Topic
Management

Link: https://ifory.id/abstract/6WxJwBYACDd2


the effect of the atmosphere experience on repurchase decisions
Muhammad Fillius Ramdan, Rahma Wahdiniwaty

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Corresponding Author
muhammad fillius ramdan

Institutions
faculty of magister management

Abstract
This research is intended to find out how much influence the atmospheric experience in tourism has on the interest in repurchasing customers in tourism in one of the tourist attractions in Bandung. In its implementation, this study uses descriptive and verification techniques by distributing questionnaires to 100 respondents. The results of this study prove that atmospheric experience affects the interest in repurchasing. The experience of the atmosphere presented by tourist attractions influences the quality of tourist attractions.

Keywords
atmosphere, experience, repurchase decisions

Topic
Management

Link: https://ifory.id/abstract/B9jcwbpmZVP8


The Effect of Trust Dimension toward E-Commerce Customers- Participation: Study on E-Commerce Customers in Indonesia
Nikita Astria, Rahma Wahdiniwaty

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Corresponding Author
Nikita Astria

Institutions
Universitas Komputer Indonesia

Abstract
The act of transacting through e-commerce can be said to involve high risk. For that reason, it is obvious that customer trust factor represents primary factor in e-commerce. This research aims at analyzing (1) the effect of vendor-s ability, benevolence, and integrity variables toward e-commerce customers- trust in Indonesia; (2) the effect of vendor-s ability, benevolence, and integrity variables toward the level of e-commerce customers- participation in Indonesia; and (3) the effect of trust variable toward level of e-commerce customers- participation in Indonesia. This research makes use of Indonesia e-commerce users as research samples while using likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to respondents through mailing list. Out of three predictor variables (ability, benevolence, and integrity), it is only vendor-s integrity that has positive and significant effect on cutomers- trust. On the other hand, it is only vendor-s integrity and customer-s trust that have positive and significant effect on e-commerce customers- participation in Indonesia.

Keywords
e-commerce, participation, trust, ability, benevolence, integrity

Topic
Management

Link: https://ifory.id/abstract/AjFvqWueL46y


The factor influencing customer satisfaction in health insurance companies
ALAM GUMILANG RAMADHAN

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Corresponding Author
ALAM GUMILANG RAMADHAN

Institutions
UNIVERSITAS KOMPUTER INDONESIA

Abstract
The current condition of competition in the health sector is getting tougher. This is caused by many people use hospital facilities to obtain health services. Satisfaction patient is the most important thing that must be achieved by every health facility. As the spearhead health services, health insurance programs organized by the Guarantee Organizing Agency Social Health in hospital outpatient units are required to be able to provide health services that can meet patient expectations. However, in organizing a guarantee program health, there are still some problems, one of which is a serious obstacle for patients waiting in line with a longer time to get health services so that patients get service that is not maximal. Then the assessment for customer satisfaction is derived from services at the Health Insurances Companies, where participants are served for administrative and information processes. At this stage there are several problems including the existence of a system disturbance which causes the system to malfunction and finally the service process is constrained. This study aims to determine what factors influence customer satisfaction. This research uses quantitative methods. This type of research is descriptive and quantitative, with a questionnaire collection method. The results of this study are service quality, one of which affects customer satisfaction.

Keywords
Customer Satisfcaction, Health Insurances Companies, Service Quality

Topic
Management

Link: https://ifory.id/abstract/nQ8Bp4xXZ97r


THE IMPACT OF TUITION FEES CHANGE ON THE UNIVERSITY NEW STUDENT APLICANTS
Herman Soegoto

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Corresponding Author
Herman Soegoto

Institutions
Universitas Komputer Indonesia

Abstract
The research objectives are to find out the influence on tuition fees change affect the total of new student applicants at a university. This research use quantitative method with the total of student applicants and the total of tuition fees since 2016/2017 academic year to 2018/2019 academic year on informatics engineering study program. The analysis is done by using elasticity formula. The research result shows that student applicants who applied to informatics engineering program are very sensitive towards tuition fees, which means increasing the tuition fees would reduce the number of students applicants higher precentation compare the increasing price. On the other hand, when the tuition fees is decrease lower from the previous year causes an bigger percentation increase in the total of new applicant students. The Rector of private university needs to be vigilant before deciding to rise the tuition fees.

Keywords
tuition fees, student applicants, elasticity

Topic
Management

Link: https://ifory.id/abstract/Q4jmRncPudaY


The Influence of Colleteral Assets on Stock Prices (Empirical Study of Basic and Chemical Industry Companies Listed on the Indonesia Stock Exchange Period 2012-2016)
Ariyanto Wibisono

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Corresponding Author
Ariyanto Wibisono

Institutions
Universitas Komputer Indonesia
Bandung, Indonesia

Abstract
This study aims to find out how the description of colleteral assets and stock prices in the Basic and Chemical Industry companies listed on the Indonesia Stock Exchange for the period 2012-2016, and how the influence of colleteral assets on stock prices in Basic and Chemical Industry companies listed on the Indonesia Stock Exchange period 2012-2016. The factors tested in this study are colleteral assets as independent variables, while stock prices as the dependent variable. The research method used in this research is descriptive and verification method. The population in this study are basic industrial and chemical companies listed on the Indonesia Stock Exchange for the period of 2012-2016, totaling 70 companies. The sampling technique used in this study is non probability sampling with a purposive sampling method, so that the number of samples is 41 companies. The data analysis used in this study is multiple linear regression analysis at a significance level of 5%. The program used in analyzing data using Eviews 9. The results showed that colleteral assets tended to increase, but stock prices tended to decline. In addition, the results of the study also show that colleteral assets have an effect on stock prices. The magnitude of the influence of colleteral assets in giving contributions to the effect of the stock price of 8.3%.

Keywords
Colleteral Asset and Stock Price

Topic
Management

Link: https://ifory.id/abstract/VJChBZk7uTXf


THE INFLUENCE OF LEADERSHIP STYLES, MOTIVATION, AND WORK DISCIPLINE TO EMPLOYEES PERFORMANCE AT PT. BANK CIMB NIAGA BRANCH OFFICE BANDUNG ASIA AFRIKA
Santo Supriyadi , Rahma Wahdiniwaty

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Corresponding Author
Santo Supriyadi

Institutions
Universitas Komputer Indonesia

Abstract
This research purposes to know about the influence of leadership styles, motivation, and work discipline to employees performance at PT. Bank Cimb Niaga Branch Office Bandung Asia Afrika. This kind of research is associative research. There are some variables that related to this research are leadership styles (X1), motivation (X2), work discipline (X3), and employees performance (Y). Kind of data that used are primary data and secondary data.primary data is data that obtained directly from respondents and secondary data is data that obtained from documents of PT. Bank Cimb Niaga Branch Office Bandung Asia Afrika to support the research. Analysis techniques in this research using descriptive analysis techniques and multiple linier regression with the population and sample of the same count, that is 64 people. The result of this research that leadership style, motivation, and work discipline have positive effect and significant simultaneously to employees performance at PT. Bank Cimb Niaga Branch Office Bandung Asia Afrika and only motivation variable effecting partially significantly to employees performance at PT. Bank Cimb Niaga Branch Office Bandung Asia Afrika

Keywords
Leadership Styles; Motivation; Work Discipline; Employees Performance

Topic
Management

Link: https://ifory.id/abstract/LHmfFVB8dw7U


The Method of Making the Design Cover of a Series of Books
Wantoro

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Corresponding Author
Wantoro .

Institutions
Universitas Komputer Indonesia

Abstract
The cover is the front of the book that is first seen. The cover has an important and strategic role in imaging the identity of the book. In marketing, several books come in single and serial formats. Book series usually consist of several books that are packaged in one package or sold separately. The presence of a series of books may be due to their contents or the similarity of the character of the content. Some types of books are usually present in series formats such as novels, children, education, and others. The cover design of a series book usually has a visual similarity with each other. This is done by publishers to maintain consistency while providing a book series identity. Related to the above, in designing the cover of the book series there are a number of things that must be considered by the cover designer. This is related to visuals presented such as constants and visual variables. Visual constants are things that appear constantly or consistently. Instead, variables are things that appear inconsistently or consistently on the cover. Therefore, this research will explain the design methods for the book series by paying attention to these things. This research will use artistic research methods, a method that relies on the practice of designing artistic works such as book covers. This research is expected to be a reference for design cover designs for designers, especially in the book cover series design.

Keywords
Method, Design, Cover, Book, Series

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/QeWUtyPp6mBV


The Mystery of Less Active in Cashless Technology: Why the Users of Link Aja in Bandung are Decreasing?
Cut Irna Setiawati (a*), Nurul Falah (b)

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Corresponding Author
Cut Irna Setiawati

Institutions
(a*), (b) Business Administration, Telkom University
Jl. Telekomunikasi No. 1, Kota Bandung
*irnacut[at]telkomuniversity.ac.id

Abstract
Electronic money or electronic money (E-Money) is money used in internet transactions by electronic means. One of the largest telecommunication provider in Indonesia, named Telkomsel, produced Link Aja (LA) as a micro pay tool. The use of LA itself has been going on since November 2007. But found in an article that states of the many users of LA is only a small number of users who are actively using LA. The purpose of this study is to determine the factors that determine users to become less active of LA among the users in the city of Bandung in 2018. This study uses quantitative methods with descriptive and exploration research types. Techniques of collecting data spread the questionnaire to users who have account but less active in using LA. This study uses non-probability sampling method that is saturated sampling around 105 respondents. Data analysis technique is Factoring Analysis. The results showed that there are 6 factors which caused the decreasing of user activity in transactions using in Bandung (2018). As the results, this research found there are six factors consist of: (1) Security and Limited Discount, (2) Explicit fees, (3) Machine and Update System, (4) Network, (5) Confuse Term and Condition, and (6) Disadvantage of Time and Popularity. The provider should recovery these factors in offering better products and e-money services for users.

Keywords
Cashless; Determinant; Factoring Analysis

Topic
Management

Link: https://ifory.id/abstract/c8kNxzVunFTK


The Practice of the Community Consultations on Development Planning (Musrenbang) Bandung in Terms of the Communication Policy Process
Tatik Rohmawati

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Corresponding Author
Tatik Rohmawati

Institutions
Unikom

Abstract
The aim of this research is to know the process of the communication policy on the practice of Musrenbang Bandung. Data collection in this research is literary studies and field-studies. Then it will be analysed by descriptive qualitative analysis. The results show that there are three factors which are influenced the process of communication policy in the practice of Musrenbang Bandung. They are documents, presentations and the using of knowledge. The conclusion of this research finds that the process of the communication policy is quite effective, because the practice of this Musrenbang is supported by some factors such as documents, presentations and the using of knowledge and Regional Regulation (Perda) Bandung No. 05 Year 2009 as the reference. Another point found that the institutions which are related to the practice of this Musrenbang should be more actively announce to the communities so that for every entry-suggestion could be realized as people wish.

Keywords
Musrenbang,Communication, Policy ,Policy Communication

Topic
Government Science

Link: https://ifory.id/abstract/BUnA7zNYgCDH


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