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International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST 2019)

Event starts on 2019.11.21 for 1 days in Bandung

http://icobest.unikom.ac.id | https://ifory.id/conf-abstract/VTZknNfhy

Page 2 (data 31 to 60 of 133) | Displayed ini 30 data/page

Cultural Hybridity in Sundanese Comic Strip “Jurig Komersil”
Kankan Kasmana

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Corresponding Author
Kankan Kasmana

Institutions
Program Studi Magister Desain
Universitas Komputer Indonesia

Abstract
This article discusses cultural hybridity that appears in the Sundanese comic "Jurig Komersil", a comic strip published in West Java in 1982. With the horror genre, it tells the engineering technology on human corpses and then becomes ririwa (a Sundanese zombie version). In its appearance and content, comics are the work of two cultural, traditional and modern intertexts, west and east. Through compositional interpretations of comics, hybridity was interwoven through visualization of characters in the form of character stereotypes at the choice of western popular fashion at that time, as well as visualization of the use of the equipment and high technology. But on the other hand, the representation of Sundanese traditional culture also appears in the stereotypes of some figures, fashion, stories, and the absorption of texts on the culture of belief in spirits in Sundanese society. Hybridity emerged as a pleasant humorous discourse showing the ability of comic artists to represent the vision of the future of the Sundanese based on the reality that occurred at that time.

Keywords
comic, hybrid, ghost, intertextual, Sunda

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/ztdcZMAnDJ4L


Design Business Continuity Plan of Data Center Using ISO 22301:2012.
Rahadian Arief

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Corresponding Author
Rahadian Arief

Institutions
UNIKOM Bandung

Abstract
The purpose of this study is to design a BCP framework that adapts to the needs of the company. Research design using qualitative methods and how to collect data using observations, interviews, and questionnaires. Stages in evaluating are planning research, determining the scope of evaluation, data collection and processing, evaluation reports and evaluation analysis. In this study to evaluate Business Impact Analysis, Recovery Strategy, Recovery Plan, and Maintenance Recovery Plan. This design uses ISO 23301 guidelines. From the results of research using the BCP framework shows that the Disaster Recovery Plan has not been formed as part of BCP.

Keywords
business continuity management

Topic
Management

Link: https://ifory.id/abstract/vd2HwALmG3WD


DESIGN OF VILLAGE WEBSITE AS INFORMATION MEDIA AND PROMOTION OF VILLAGE SUPERIOR PRODUCTS
Adi Rachmanto

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Corresponding Author
Adi Rachmanto

Institutions
Universitas Komputer Indonesia

Abstract
The purpose of this study is to design and implement a village website. Research conducted using the waterfall method and using data collection techniques in the form of interviews, observation, and literature. To facilitate the construction of a website, developing a village website uses Content Management Systems (CMS) from WordPress.org because it provides a standard template. The village website is built with several dynamic data in the form of: Home, Village Profile, News, Articles, Featured Products and others. The information contained on the website can be monitored easily, so that the information is information that is the last update. The impact of the construction of this village website is to make it easier for users to access all information related to the village and make it easier for the village to promote the superior products produced by the residents of their village.

Keywords
village website, design of information systems, superior village products

Topic
Government Science

Link: https://ifory.id/abstract/YVdJtqXL8CeW


Develop Strategy For Solar Panel Package Business In The City Of Kupang
Shadli Rolaskhi (a*), Herman Surdiatno Soegoto (b)

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Corresponding Author
shadli rolaskhi

Institutions
Universitas Komputer Indonesia (UNIKOM)
Jl. Dipati Ukur No.112-116, Kota Bandung 40132, Indonesia
shadli_rolaskhi[at]mahasiswa.unikom.ac.id

Abstract
This research aims to develop a strategy for the solar panel package business in the city of Kupang. This research uses SWOT analysis and SWOT matrix. SWOT analysis is used from the start to improve internal and external business factors. where this research is a business strategy that focuses on production by considering aspects of strengths, strengths, threats, weaknesses and weaknesses. The results of the SWOT matrix will determine the appropriate strategy for developing the Solar Panel Business Package

Keywords
Develop strategy, SWOT analysis, Matrix SWOT

Topic
Entrepreneurship

Link: https://ifory.id/abstract/3mfTQ4vUJtdq


Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung City
Abdullah Al Aliyi Surtawijaya (a*), Dedi Sulistiyo Soegoto (b)

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Corresponding Author
Abdullah Al Aliyi Surtawijaya

Institutions
a) Universitas Komputer Indonesia
Jalan Dipati Ukur 112-114, Bandung 40132, Indonesia
aasurtawijaya[at]mahasiswa.unikom.ac.id

Abstract
This study aims to develop strategic marketing plan for artificial flower bouquet business in Bandung City. The method used in this study is qualitative analysis descriptive through marketing mix 4Ps theory and Porters five competitive forces theory. The result of the research produced strategic marketing plan for all marketing mix 4Ps aspects such as product, price, place and promotion. The resulting strategic marketing plan becomes more focused because it is produced on the basis of Porters five competitive forces. This research can be helpful for the business owner especially to take right strategic marketing plan .

Keywords
strategic marketing plan, marketing mix, five competitive forces

Topic
Entrepreneurship

Link: https://ifory.id/abstract/B7K3VbhCT42j


Development of e-business in the Android application based e-parking booking system
Friska Suprianti (a*), Dedi sulistyo (b)

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Corresponding Author
friska suprianti

Institutions
Magister of Management, Faculty of Postgraduate, Universitas Komputer Indonesia, 112-116 Dipatiukur Street, Lebak Gede, Coblong, Bandung, West Java 40132, Indonesia

Abstract
Parking lots are very important in office buildings and shopping centers, given the inspection of parking spaces on roads to reduce congestion, therefore the government needs every expenditure center, hospital offices provide parking spaces that meet the standards. The shopping center and office buildings have multi-storey parking spaces. Special parking must find a parking space by searching for each parking lot. Currently managing the parking system does not provide information on the number of slots available and there are many vehicles that have to enter the building but do not have a slot for parking. With electronic parking a parking system that can be made into electronic parking which provides information about parking lots for real time customers to ensure the availability or absence of parking slots that are free of charge to avoid the accumulation of vehicles in buildings equipped with paper use. This system uses an Android, Arduino application as a controller and uses a smartphone interface. Where in the application features are provided to order parking slots, refill balances. Using this mobile electronic parking application will make it easier for users. Where application users pay by using e-money. After testing this system runs as expected

Keywords
e-parking, e-business, android, e-money, management parking

Topic
Management

Link: https://ifory.id/abstract/taA4N2XYjxnT


Digital Literacy and Literary Appreciation
Fenny Febrianty

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Corresponding Author
Fenny Febrianty

Institutions
Universitas Komputer Indonesia

Abstract
Digital literacy or internet literacy is the ability to find information needed by using the internet. Today, one of the digital literacies that young people are interested in is reading manga online. When reading manga it means that someone has done an appreciation of manga as a literary work. Literary appreciation is an activity of recognizing, appreciating, understanding, interpreting literary works, then applying the values of literature in life. This study aims to describe the role of manga digital literacy on the literary appreciation of the younger generation. The research is a descriptive study with the same method, and questionnaire as research instrument . The research respondents were students of Japanese Department, University Komputer Indonesia.

Keywords
digital literacy; literary appreciation; manga

Topic
Digital Humanities

Link: https://ifory.id/abstract/Qyzf6U2bPEB7


E-BUDGETING TO ENHANCE THE QUALITY OF INFORMATION
Adeh Ratna Komala

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Corresponding Author
Adeh Ratna Komala

Institutions
Universitas Komputer Indonesia

Abstract
Regional Organization (RO) in implementing the budgeting system has not yet integrated the system. The budget is one of the government finances that must be managed properly where the funds collected must be budgeted properly. The purpose of this study was to find out the implementation of e-budgeting in the city of Bandung and find out the effect of e-budgeting on the quality of information. The study was conducted on seven (7) Regional Organization by distributing questionnaires to the program and financial sections of 21 respondents . The data processing is done using multiple regression. The results of the study indicate that the Bandung Regional Organization have implemented e-budgeting. However, users do not feel helped by e-budgeting . Besides that, e-budgeting has not been well integrated. There is the influence of e-budgeting on the quality of information on Regional Organization in the city of Bandung.

Keywords
e-budgeting, information quality, Regional Organization

Topic
Accounting

Link: https://ifory.id/abstract/Vujx9NUfw37v


Early research and reccent study on work ethics: managerial work patterns, its antecedent compared to the relationship model.
Maman Kusman Sulaeman

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Corresponding Author
Maman Kusman Sulaeman

Institutions
Unikom, Bandung- Indonesia
Padjadjaran University, Bandung - Indonesia

Abstract
This study aims to compare early and current research on work ethics and Islamic work ethics. The first was done among 300 managers of small and medium scale business in three provincial capital cities in West Java, South Sumatra and South Kalimantan, while Islamic work ethics was studied among employees of five Syariah Bank in Banda Aceh. The first use SPSS-s factor and Ward-s hierachy cluster methods found four clusters of managerial work patterns, while the recent study using SEM and PLS find significant model relating Islamic work ethic to transformational leadership and OCB. Comparing the two studies enrich the implementation of the research strategic and policies.

Keywords
managerial work patterns, Islamic work ethics, Islamic work ethic relationship model

Topic
Management

Link: https://ifory.id/abstract/AT4D2VjCUpMc


Early Retirement Program : Study on the Motivating Factors (Study at Retired Employees of PT Bank Muamalat Indonesia)
Mantiq Al Kindy, Deden A. Wahab Syaroni

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Corresponding Author
Mantiq Al Kindy

Institutions
Faculty of Postgraduate, Universitas Komputer Indonesia
Jalan Dipati Ukur 112-116, Bandung 40132, Indonesia
mantiq.75218014[at]mahasiswa.unikom.ac.id

Abstract
This study aims to determine the factors that motivating Employees in Taking Early Retirement Program. In this study the author uses the theory of intuition, theory of dismissal, theory of retirement and theory of early retirement. This research type is descriptive with qualitative approach. Respondents generally are all employees who apply for and passed the early retirement in 2019 at PT. Bank Muamalat Indonesia, Tbk. Bandung Branch. The instruments used are researchers, observation and interview guides. The analysis used an interactive model analysis. The results showed that there were six factors that motivating employees to take early retirement program such as : take care of the family, taking advantage and opportunity of program offered by company, get another job, motivation to become an entrepreneur, dissatisfaction of benefits, the desire to enjoy old age with retirement. Take care of the family considered as the main factor since the employee who decide to take early retirement program are dominated by women employee. This research contribute reference especially for the Human Resource Department in the banking industry to perform better management of human capital.

Keywords
Early Retirement Program, Early Retirement Factors, Intention, Termination, Motivating

Topic
Management

Link: https://ifory.id/abstract/CftHm2KhbEFG


Education World Disruption: Digital Communication Benefit and Impact on Quality of Vocational School Graduates
Isniar Budiarti

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Corresponding Author
Isniar Budiarti

Institutions
Universitas Komputer Indonesia

Abstract
Along with technological development, especially in the field of education, vocational school is demanded to produce quality graduates. However, the lack of digital technology utilization in education process becomes an obstacle. In this case, comprehensive and good digital technology simulation to improve the quality of graduates through regulation, competency, and education and learning strategy is required. This study aims at revealing the benefit and impact of digital communication in a learning activity. The data was collected using a survey method from 200 respondents of 50 public and private vocational schools in Greater Bandung, West Java, Indonesia. This study found that the utilization of digital communication in education provided a positive impact in improving the quality of graduates that poses associating, questioning, observing, experimenting, and networking competencies.

Keywords
Digital Communication, Disruption, Quality of Graduates

Topic
Management

Link: https://ifory.id/abstract/JVTYyHxEqw37


EFFECT OF CAREER PLANNING AND SELF-EFFICACY OF THE PERFORMANCE
Lita Wulantika

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Corresponding Author
Lita Wulantika

Institutions
Universitas Komputer Indonesia

Abstract
Every company wants dimiliknya employee performance increased so that the goal can be immediately terwujud.Penelitian company aims to determine the effect of Career Planning and Self Efficacy against employee performance PT Perkebunan Nusantara VIII Bandung. Collecting data in this study conducted by questionnaire and observation techniques. Technics questionnaire was conducted by distributing questionnaires to 75 employees while the observation technique is done by direct observation on the employees who are working. The samples were carried out by probability sampling with simple random sampling.The data analysis was performed using the statistics as validity, reliability and regression. Assisted data analysis using SPSS. Methods of data analysis using statistical techniques such as test validity and reliability of the research instrument, then to proving the hypothesis used multiple regression analysis, with Test-F for the simultaneous effect and t-test for the partial effect. The results showed that career planning and self efficacy simultaneously significant effect on employee performance. Furthermore, the partial, career planning significant effect on employee performance; self-efficacy as well as a significant effect on employee performance.

Keywords
Career Planning, self-efficacy, Performance

Topic
Management

Link: https://ifory.id/abstract/cWzYU6NByXQL


EFFECT OF EARNING MANAGEMENT, INDEPENDENT COMMISSIONERS AND AUDIT COMMITTEES ON TAX AGGRESSIVENESS
Erlynda Y. Kasim and Denny Yusuf Wijaya

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Corresponding Author
Erlynda Kasim

Institutions
STIE EKUITAS
BANDUNG

Abstract
Abstract: The purpose of this study is to analyze the influence of earnings management, independent commissioners, audit committees on the corporate tax aggressiveness. This research was conducted in mining companies listed on the Indonesia Stock Exchange in 2015-2017. The results of panel data regression analysis show that earnings management, independent commissioners and audit committees have a significant influence on the level of corporate tax aggressiveness.

Keywords
earnings management, independent commissioners, audit committees, tax aggressiveness

Topic
Accounting

Link: https://ifory.id/abstract/pHATcJuR7CBr


Effect of Internet Banking on E-commerce
Dedi S Soegoto (a) , Agil Fauzan Ilhamuddin (b) , Putri Amirah (c)

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Corresponding Author
Dedi Sulistiyo Soegoto

Institutions
Department Magister Management (a), Department Management Informatika (b), Department Sistem Informasi (c)

Abstract
The purpose of this study is to analyze what internet banking is and how internet banking influences the development of e-commerce. The method used is the Case Study research method which aims to explain and understand what is being examined and examine how this can occur. The results of this study found that internet banking can increase sales and expansion of research. This research is used to show how internet banking can have a real influence on ecommerce development.

Keywords
E-Commerce, Internet Banking

Topic
Entrepreneurship

Link: https://ifory.id/abstract/nfCLcG97NaQX


Effect of manager competency on innovation in small and medium enterprises
Angga Dwiputra Solihin (a*), Deden Abdul Wahab Syaroni (b)

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Corresponding Author
Angga Dwiputra Solihin

Institutions
Master of management, Universitas Komputer Indonesia Jalan Dipatiukur 112-116, Bandung 40132, Indonesia.

Abstract
This research was conducted to determine the relationship between managers competency towards innovation in small and medium enterprises. The method used in this study is descriptive with a quantitative assessment. The unit of analysis in this study is small and medium businesses in Bandung Regency using the simple random sampling method to get the number of respondents as many as 100 small and medium businesses. Analysis of the data used is the validity test and reliability test. The program to test data analysis is SPSS 23 and Lisrel 8.8. The results of this study are expected to have a positive impact between managers competency towards innovation in small and medium enterprises, in accordance with previous researchers.

Keywords
Small and medium enterprises; manager competency; innovation

Topic
Management

Link: https://ifory.id/abstract/3HMR9eNcXzTq


Effectiveness and Contribution of Land and Building Tax to Local Revenue
Angky Febriansyah

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Corresponding Author
Angky Febriansyah

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to find out and analyze the achievement of land and building tax targets in the city of Bandung during 2014-2018 and to find out and analyze how much the effectiveness and contribution of land and building tax revenues to the total revenue of the Bandung municipal government for five years. The research method used is a descriptive method. Data sources obtained in this study are secondary data sources in the form of reports on the realization of land and building tax and regional income for 2014-2018 in Bandung city. The analysis technique used is the analysis of effectiveness and contribution, namely by measuring the level of effectiveness and contribution of land and building tax to local revenue. From the results of research on the city government of Bandung shows that land and building has good effectiveness can be seen from the average percentage from 2014-2018 which is equal to 94% but has less contribution to the increase in local revenue which can be seen from the average percentage from 2014-2018 which is equal to 20%. It is recommended that the city government of Bandung can increase the potential of other regional taxes in order to increase local revenue.

Keywords
Effectiveness, Contribution,Land and Building Tax,Local Revenue

Topic
Accounting

Link: https://ifory.id/abstract/Qxwpj6mqLT2G


EFFECTIVENESS CRIMINAL SANCTIONS LAW ENFORCEMENT IN THE ENVIRONMENT
Situmeang, Sahat Maruli T.

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Corresponding Author
Sahat Maruli T Situmeang

Institutions
Universitas Komputer Indonesia

Abstract
Enforcement of the law for the perpetrators of environmental crime has been arranged in the form of sanctions as it has been contained in Law No. 32 of 2009 on the Protection and Environmental Management. Penerapakan sanctions for the perpetrators of environmental crime whether committed by individuals and carried out by the corporation can be implemented by means of administrative law, civil law or through criminal law. Of some sanctions that have been regulated in Law Number 32 of 2009 that the application should be through a thorough and careful assessment in accordance with the characteristics, objectives and benefits of the application of sanctions. This study aims to determine the effectiveness of a sanction, especially criminal sanctions to be imposed against the perpetrators of environmental crimes through normative juridical research method, namely by studying the principles of law that no one can be used as a guide for the implementation of laws that already exist. Through this study, the researchers have concluded that the imposition of sanctions that are considered most effective to be applied to the perpetrators of environmental crime and the enforcement of environmental laws, namely by means of administrative law with the form of sanctions to freeze and / or revoke the business license of each corporation committed environmental crimes.

Keywords
Environmental Crimes, Penalties Law, Environmental Law Enforcement.

Topic
Law

Link: https://ifory.id/abstract/4WhYHnxg6KCt


Effects of Interior Design on Hotel User Behavior Sharia Concept
Dina Fatimah

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Corresponding Author
Dina Fatimah

Institutions
Universitas Komputer Indonesia

Abstract
This research aims to find the effect of user behavior on the interior design concept of Sharia Hotels. Sharia hotels are hotels that are designed using Islamic principles. The method used in this research is to describe the layout (interior design of the room) in a case study and an in-depth analysis. The result was found to be a positive user interaction with the spatial concept that refers to the Sharia concept. The success of an interior designer is to produce a design that comes from the data of user needs and make it happen through facilities that affect users.

Keywords
interior design, behavior, sharia hotel

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/84g7pExVLUeQ


EMPOWERING SEMIOTIC CODES FOR PERSUASION
Retno Purwani Sari, Diba Basar

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Corresponding Author
Retno Purwani Sari

Institutions
Faculty of Letters, Universitas Komputer Indonesia
Jl. Dipatiukur No. 112 Bandung 40132, Indonesia
retno.purwani.sari[at]email.unikom.ac.id

Scientific Publication and Intellectual Property Right Unit, Faculty of Medicine, Universitas Padjadjaran
Gedung RSP Universitas Padjadjaran Lt. 3 Jl. Eijkman No. 38 Bandung, Indonesia
Artsiyanti[at]gmail.com

Abstract
This study explores how persuasive technology applications namely movie poster can enhance children-s mature morality. The combination of Aladdin poster-s semiotic modes initiates children to experience critical evaluation. In this mechanism, this study investigates Aladdin poster-s semiotic resources: (1) linguistic affordance; (2) visual affordance; and (3) spatial affordance. Moreover, by focusing on the use of semiotic resources to maximize the persuasive effect, Jewitt et.al.-s social semiotics is applied to approach to multimodality. Social and cultural construction influence meaning. This study implemented analytic descriptive method to explain the phenomena. The findings highlight meaning is invented using all semiotic modes which initiate children to experience imaginatively a specific journey. Children are motivated to make a certain evaluation, and to judge moral values conveyed in the poster. The obtained results also facilitate adults with a means to promote morals intended, and suggest persuasive strategies to communicate information.

Keywords
persuasive strategy, semiotic modes, social semiotics.

Topic
Digital Humanities

Link: https://ifory.id/abstract/phFyDUb3rX8L


Enforcement of Safety Culture for Pilots to Realize The Safety of Aviation in National Air Law
Febilita Wulan Sari

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Corresponding Author
Febilita Wulan Sari

Institutions
Faculty of Law, Indonesia Computer University
Dipatiukur 102-116, Bandung 40132, Indonesia
febilita.wulan.sari[at]email.unikom.ac.id

Abstract
This study aims to find the implementation of the safety culture for pilots in the world of aviation in Indonesia, then how the actions that can be taken to fulfill flight safety are related to the safety culture pilot. The research method is analytical descriptive with a normative juridical approach then the data was analyzed qualitatively. The results study show that the implementation has not yet proceeded synergistically. Actions that can be taken to fulfill aviation safety related to the safety culture pilot, namely by exercising tighter supervision on the flight feasibility of pilots followed by efforts to socialization. Indonesia has received an effective value of extraordinary implementation in international audits, but this cannot be maintained continuously if there is no continuous supervision from the government and strict adherence to rules from pilots and airlines. Enforcement of the safety culture is not optimal due to lack of supervision related to the implementation of physical and psychological health standards from pilots according to international regulations. Fulfillment of aviation safety must follow the international provisions adopted by Indonesia, but this is in some cases not full implemented. Supervision and enforcement of unsustainable safety culture for pilots causes low the safety of aviation.

Keywords
safety culture, pilot, aviation safety

Topic
Law

Link: https://ifory.id/abstract/L2MHeyWFGuEz


ENFORCEMENT OF THE ITE ACTION IN ORDER TO PREVENT AND REDUCE BLACK CAMPAIGNS RELATED TO SERENTAK ELECTION 2018
Pane, Musa Darwin

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Corresponding Author
Musa Darwin Pane

Institutions
Universitas Komputer Indonesia

Abstract
Black campaign interpreted as an attempt to fill certain positions, especially public office in ways that are not healthy, such as the spread of false news (hoaxes), provocations, insults and slander. Very obvious smear campaign had violated the law and ethics in campaigning, besides the use of black in a social media campaign has been very effective to bring down political opponents so that in the election campaign peggunaan black has violated the principles of fairplay / justice. This study aims to determine the ITE Law enforcement in tackling the black campaign with normative juridical research method that starts from the norms, principles and rules perundag existing law as a positive legal norms. The study concluded that the ITE Law enforcement in black campaign issues can be enforced.

Keywords
Black Campaign, UU ITE, Criminal Sanction

Topic
Law

Link: https://ifory.id/abstract/g93heyp8kTNP


ENTERPRISE ARCHITECTURE INFORMATION SYSTEM PLANNING FOR THE PROCUREMENT OF GOODS AND SERVICE IN PERUSAHAAN DAERAH KEBERSIHAN OF BANDUNG CITY
Hangga Tri Saputra, Yeffry Handoko Putra

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Corresponding Author
Hangga Tri Saputra

Institutions
Magister of Information System, UNIKOM

Abstract
Aim of goods and services procurement system in Cleaning Regional Administration-Owned Companies or PD Kebersihan of Bandung city is to support the operational and investment activity for Company efficiency, transparency, competition, affordability, and quality. As a result, the system provides an improvement of company performance and presents an effective organization in accordance with a good governance of company for related party, referring the Presidential Regulation Number 20 Year 2018 on Procurement of Goods and Services of The Government, and its amendments. The system adapts the situation and condition that applied in the Company. Presently, the procurement process performed by Logistic Division of PD Kebersihan of Bandung City with conventional method. Consequently, eprocurement information system should practice to improve the performance and time efficiency, effectivity, and transparency, and accountability in expenditure requirement. This information system will support the company business performance. Eprocurement information system design requires an architecture framework to avoid the organization from a conflict between technology and information infrastructure and the business requirement for goods and services procurement. TOGAF ADM applied in this system development as a architecture framework for goods and services procurement process in PD Kebersihan of Bandung City. The process begins with requirement planning until the final of all activities to acquiring the Goods and Services.

Keywords
eprocurement; Enterprise Architecture; TOGAF ADM

Topic
Management

Link: https://ifory.id/abstract/AjPF4C8Gub3m


Evaluation of the implementation of sustainable agricultural land policy in Cianjur Regency
Lia Warlina, Dinda Dewinta

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Corresponding Author
Lia Warlina

Institutions
Department of Urban and Regional Planning
Faculty of Engineerin and Computer Science
Universitas Komputer Indonesia

Abstract
The research aims to evaluate sustainable agriculture land policy in Cianjur Regency relates to land conversion and its impact on farmers. The method of this study is surveys and data collection from a secondary source. The survey was conducted to obtain information from the farmers. The sample farmers were from Cikancana Village. The study result showed that regional spatial plan had stated sustainable agricultural land policy. However, the government of Cianjur Regency has not yet determined the specific area of sustainable agriculture land. For the farmers, there are incentives and assistance from the government for farmer groups. As a conclusion, the government of Cianjur Regency has not wholly implemented the sustainable agriculture land policy.

Keywords
policy, regional spatial plan, sustainable agricultural land

Topic
Government Science

Link: https://ifory.id/abstract/YeDJrB7RZw6q


Event Study of Obtaining Investment Grade in Indonesia
Suryanto

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Corresponding Author
Suryanto Suryanto

Institutions
Department of Business Administration
Universitas Padjadjaran
Bandung, Indonesia

Abstract
This research aims to analyze the market reaction to the announcement of the acquisition of Investment Grade Indonesia. aims to analyze the reaction of share prices due to the announcement event Indonesias debt rating. This study uses a comparative descriptive research design. The sample used in this study was 41 companies included in the LQ45 index group on the Indonesia Share Exchange. The analysis was conducted using the event study method with a window period of 11 days, i.e., five days before, one day, the date of the event, and five days after the fact. The data used in this study are the daily closing share price and the composite share price index. The expected return calculation in this study uses the market model. The results showed that: (1) There was an abnormal return the day before the announcement of Indonesias debt rating increase. (2) There was no significant difference in the average abnormal return both before and after the announcement of the acquisition of Investment Grade. Based on these results shows that the Indonesian capital market can be said to be efficient because economic events that occur do not cause turmoil on share prices.

Keywords
event study;abnormal return;investment grade;debt rating

Topic
Management

Link: https://ifory.id/abstract/prRmT6B7Hygf


Exploring Online Shopping Behavior Among Indonesian Students: Digital Marketing Communication Perspective
Melly Maulin Purwaningwulan

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Corresponding Author
Melly Maulin Purwaningwulan

Institutions
Unikom

Abstract
The increased of internet usage in Indonesia has encouraged the phenomenon of online shopping into needs or hobby for the social network users, especially students. This research aimed to analyze and discover the uniqueness of online shopping behavior among Indonesian students consist of the stage of problem identification, information search, alternative evaluation, purchase decision, and post-purchase behavior. This research used qualitative approach with descriptive method. Informants consist of online shop owner and students who come from various departments and universities in Indonesia. Result obtained that Indonesian students began to shop online in 2010-2011. They used online shopping applications such as Lazada, Tokopedia, and also in the online shop which has Instagram account. They shop online because it was easier, cheaper, the goods were more varied and sometimes, the goods that sold were hard to find in the conventional market. They rarely become regular customers and some of them were getting into the addictive stage of online shopping. Purchase decision of online shopping among Indonesian students obtained results that the attitude of others such as family, relatives or friends sometimes supports and criticizes because online shopping was considered wasteful, consumptive, and the high risk of fraud. Search and share has become the power in the purchasing decision process. Research results can be considered as business development with students as the target, a very promising market potential.

Keywords
Shopping Behavior, Online Shopping, Purchase Decision, Digital Marketing Communication

Topic
Communication Science

Link: https://ifory.id/abstract/TwvGUFqcxH8r


FACTORS AFFECTING POLITICAL PARTICIPATION OF INDONESIAN COMPUTER STUDENTS (UNIKOM) IN THE GOVERNOR SELECTION IN WEST JAVA
Tatik Fidowaty, Poni Sukaesih Kurniati

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Corresponding Author
Tatik Fidowaty

Institutions
Lecturer of Government Science, faculty of Social Science and Political Science. Unikom

Abstract
The purpose of this study was to determine the magnitude of the influence of political awareness and trust in the government on the political participation of Unikom students The research method used in this study is explanatory research with a quantitative approach. The sampling technique uses accidental sampling. The technique of data collection is done by distributing questionnaires, non-participant observation, literature studies, unstructured interviews and documentation. Questionnaires were distributed to 115 Unikom students. To determine the effect of the magnitude of the factors of political participation of researchers using path analysis. The results of the study show that the descriptive analysis of Variable X which consists of political awareness variables is in a very good category and trust in the government is in the good category. Then for the descriptive analysis of the Y variable which consists of the sub-variables of Social and Economic Status and Parental Politics Affiliation are in the good category, while for the sub-variables the Organizational Experience is in the very good category Factors that influence the participation of Unikom students in West Java Pilgub of 3, 2% while the remaining 96.8% is influenced by other factors not examined by the researcher.

Keywords
Political Participation, West Java Governor election, Unikom Students

Topic
Government Science

Link: https://ifory.id/abstract/eQT8PmxH37VB


FINANCIAL LITERATION: INVESTMENT IN MUTUAL FUNDS
Widya Setiabudi Sumadinata, Mohammad Benny Alexandri, Moh. Donie Aulia

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Corresponding Author
mohamad donie aulia

Institutions
Universitas Padjadjaran, UNIKOM

Abstract
Mutual fund is one of the alternative to do an investment especially for the investors that lacks in knowledge about investment and lack of time but still manage to produce great number of benefits. As one of the vehicle to do an investment, mutual fund is a place for the investors to raise funds that later will be invested to stock portfolio by the investment manager. Therefore, the investor doesn-t have to think much about the stock portfolio. Mutual fund is stated by the government in Law no. 8 about Stock Market. This study examines the advantages of mutual fund as an alternative to do an investment and the importance of doing an investment. The level of Indonesian societys literacy regarding financial service products is classified as still small. Even mutual funds are capital market financial services products with the lowest literacy rates. The very small number of mutual fund investors is a special challenge for the capital market industry

Keywords
Mutual fund, stock market, investment

Topic
Management

Link: https://ifory.id/abstract/2kvELxR7fc8W


Formulation of Business Strategy and Implication on Marketing Strategy in Janji Laut Resort Manado
Yuke Luviana and Dr.Dedi Sulistiyo,ST.,M.T

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Corresponding Author
Yuke Luviana

Institutions
Universitas Komputer Indonesia, Jl. Dipati Ukur No.112-116, Lebakgede, Kec. Coblong, Kota Bandung, Jawa Barat 40132
Magister Management Faculty

Abstract
The tourism sector is one of the largest sources of income for the country. This is not apart from the support of the hospitality industry that becomes supporting means to meet the needs of tourists. Janji Laut Resort Manado is a three-star resort that provides services in the form of lodging with adequate facilities that have the potential to continue to thrive. Nevertheless, there is an increase in the number of tourists who come to Manado city is not balanced with the number of guests staying in the Janji Laut Resort Manado. This suggests that the company needs to review the strategies used in dealing with a constantly changing business environment, especially internal and external factors within a company, and the need to conduct analysis of factors that become the source of the strengths, weaknesses, opportunities and threats faced by the company so that it can be formulated the right strategy to be used in achieving the objectives of the company. The study uses descriptive design with data analysis techniques using internal-external matrices which are analytical tools to determine the companys strategy and position. The research aims to determine which variables are the sources of strengths, weaknesses, opportunities, and threats, as well as to find out their business position on the IE matrix.

Keywords
Internal and External Environment, Internal External Matrix, Business Strategy

Topic
Management

Link: https://ifory.id/abstract/dfEkgRH78Q4n


Graduates Responses Regarding Communication Strategies of Private University Career Center in Order to Obtain Job for The Graduates
Tine Agustin Wulandari

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Corresponding Author
Tine Agustin Wulandari

Institutions
Universitas Komputer Indonesia

Abstract
This research was conducted with the aim to give evaluatiion and input for the career center of a private university through the response from graduates regarding the communication strategies conducted by the career center in order to obtain job for the graduates. The sub-focus used in this research is the graduates responses on the three communication strategies conducted by the career center, namely, job fair, tracer study, and website. This research used qualitative approach with case study method at the Universitas Komputer Indonesia (Unikom) as a private university that has career center. Informants were selected through the Purposive Technique, consisting of three informants, who were graduates of Unikom as job fair participant, tracer study respondent, and website visitor. The results of the study indicate that graduates respond regarding job fair or Unikom Career Days were quite helpful to provide job vacancy. Although the participating companies are considered limited for graduates of the Faculty of Engineering and Computer Science. Graduates respond to tracer study as an activity that is not too useful so that the benefits of filling out a tracer study need to be socialized. Graduates respond regarding the Unikom Career Center website were clear and quite complete, but the appearance was still seen as monotonous and not so updated. The researcher concluded that the graduates responses to the communication strategies conducted by the Unikom Career Center have been managed routinely and organized so that they were quite helpful to obtain job vacancy for the graduates.

Keywords
response, career center, graduates, private university, job vacancy

Topic
Communication Science

Link: https://ifory.id/abstract/XZBqnzN2bjuD


GUEST PERCEPTION VISITS AT THE GUEST RECEPTION SERVICE BY THE DIRECTORATE OF PUBLIC RELATIONS AND PROTOCOL AT UNIVERSITAS KOMPUTER INDONESIA
Dr. Desayu Eka Surya, S.Sos. M.Si. (a*), Arif Try Cahyadi, S.Ds., M.Ds (b),

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Corresponding Author
Desayu Eka Surya

Institutions
UNIVERSITAS KOMPUTER INDONESIA
JL. DIPATIUKUR NO. 112-116
BANDUNG. JAWA BARAT, 40132
INDONESIA

Abstract
Form and maintain the image of an organization including universities that is not a simple problem. But it needs special attention from various sides, one of them excellent service to the public. The purpose of the study is to learn and understand guest perception visits on services welcoming guests at Unikom. To analyze perception determined by three sub-focus namely sensation, attention, and interpretation. Qualitative research approach, descriptive methods, key informants research 7 peoples and supporting informants research 25 peoples, informants determined by purposive sampling technique. Collection technique: observation, interview, documentation, literature study, interpretation and explanation. Data analysis techniques: data presentation, data reduction, data display and withdrawal conclusion. data validity test is: increased perseverance, discussion with colleagues and member checks. Research results answered that the guest sensation of a visit on a guest visit at Unikom, most of the informants saw and felt amazing service. as a distinguished guest. The attention of visitors is what they see through social media or what they thought before visiting, there is absolutely no difference with when they come to Unikom, so that the interpretation of visitors to guest services made by Unikom makes them very satisfied and comfortable, so they said he would share positive stories at their school, family, and communities. Conclusion Research, guest perceptions of visits to guest services carried out by Directorate of Public Relations and the protocol of Unikom, generally rate positively and satisfy visitors get comfort when at Unikom, because it is welcomed and served friendly, warm and friendly.

Keywords
CSR, MSMEs, Management of Communication, Sustainable Development

Topic
Communication Science

Link: https://ifory.id/abstract/rhuVDzQAG6pY


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