Indonesia Conference Directory

Corresponding Author
Asrul Sani

Institutions
a) STMIK Widuri
Jl. Palmerah Barat No.353 Kebayoran Lama 11480 Jakarta Indonesia
*asrulsani[at]kampuswiduri.ac.id
b) Asia e University
Jl. Sultan Sulaiman 15/4 Subang Jaya 47500 Kuala Lumpur Malaysia
c) Syarif Hidayatullah State Islamic University Jakarta
Jl. Juanda No. 95 Tangerang Selatan, 15412 Banten, Indonesia

Abstract
Questionnaire is one method that is very widely used for social research and is an important stage in an information system survey in this case the instrument adopted from previous research. Research in the field of information systems today is highly developed in accordance with the context ranging from industry, education, and other fields that are not limited. The objectives of this study were to assess the nature of the psychometric properties of users in this case is the level of readiness of users in adopting information technology in SMEs. Respondents were chosen randomly and were active computer users in SMEs, and the questions and statements given could be responded to and understood well, so that the perceptions between researchers and respondents were the same. Population used is by taking several SMEs industries in Jakarta. The survey was conducted by interviewing and distributing questionnaires to employees at SMEs. Data processing is done using partial least squares structural equation modeling (PLS-SEM). The results obtained are 3 of the 70 questions were recommended to be rejected. Besides, the findings can be used by other parties in terms of testing a questionnaire as a reference for consideration, and the confirmation results can be used as a reference in revising the questionnaire questions

Keywords
Statistical analysis; Interpretative analysis; SEM, Readiness and IT adoption questionnaire

Topic
Informatic and Information System

Link: https://ifory.id/abstract/nq2NZuJUczH9

Corresponding Author
Donny Trihanondo

Institutions
Department of Creative Arts, Telkom University

Abstract
Tourism can be generated through creative sectors. Bandung as a potential tourism area could be developed further, especially with its culture and heritage intertwined with art, and technology especially within ICT (Information and Communication Technology) mindset. Girimekar village in the northeastern part of Bandung, has several advantages to be developed towards a tourism village. The key advantages are the relatively short distance from the city center, great views to the city, nice temperature, and also the villagers that have the willingness to develop its village. Girimekar village is the subject of several community service programs initiated by Telkom University, programs like developing its people and also area through mural program, village website development, business workshops, are among the programs conducted in the village. The community service program also added with a research to get better knowledge about the village and to design and plan the area as a heritage and tourism spot. This research uses participatory approach methodology and currently is still ongoing. The preliminary results of the research are that the Girimekar village has the potential to be developed further as a tourism village, and that the design and planning of the area should use the local Sundanese culture for its architectural landscape philosophy.

Keywords
Girimekar Village, Urban Planning, Sustainable Architecture

Topic
Architecture, Urban and Regional Planning, and Civil Engineering

Link: https://ifory.id/abstract/kPeUXzAraHMy

Corresponding Author
Wanita Subadra Abioso

Institutions
Universitas Komputer Indonesia

Abstract
Abstract. This paper intended to discover how the invisible in architecture in the perspective of behaviour environment, confront the green value in architecture. The invisible in architecture understood as tangible architecture or space, but for some reasons taking place effectively invisible. A cradle–to–grave even a cradle–to–cradle paradigm of green design is still flourishing and many architects still use them, but among many designs still leave the unexpected effectively invisible spaces. The study conducted over and done with literature studies in descriptive manner. The aim of this study enquire the designers beside should keep a cradle–to–grave even a cradle–to–cradle paradigm in action, should be taking into account architectural basic order and spatial order in tremendous way and considering human behaviour in such order, clear function, versatile space, and proximity. This actually can be able to decrease the invisible in architecture. Furthermore, it can be able to reduce even avoid wasting resources, inefficiency, and degradation of the green value. The simple and old theories of architecture if applied in tremendous way, actually can help to overcome the new problems particularly the invisible in architecture in regard with confrontation to the green architecture.

Keywords
clear function, effectively invisible, green building, proximity, versatiles space

Topic
Architecture, Urban and Regional Planning, and Civil Engineering

Link: https://ifory.id/abstract/2vAVhNMc9CPw

Corresponding Author
I Putu Angga Widnyana

Institutions
a) Master of Informatics Engineering, Universitas Atma Jaya Yogyakarta
Jalan Babarsari 43 Yogyakarta 55281, Indonesia

Abstract
According to the World Health Organization (WHO) air pollution has caused 7 million people to die each year. Air pollution is around our environment and is difficult to avoid especially in Indonesia where most people are often not in place to burn garbage, smoke, etc so that the air becomes polluted and if inhaled, especially pregnant women and their fetuses can cause health problems in the respiratory system, circulation blood, damage the lungs, heart, and brain. In addition, sufferers of respiratory disease will get worse if they do not pay attention to the surrounding environment. Based on the problem, this study aims to conduct environmental monitoring to maintain the health of pregnant women and their fetuses and people with respiratory disease. The monitoring device uses three sensors, namely a smoke sensor, an air sensor, and a heart rate sensor that is constantly measured and if it captures abnormal values of the surrounding environment it will send warning information via a smartphone. This proposed monitoring device implements the Internet of Things (IoT). This IoT application is useful for medical staff to control the condition of pregnant women and people with respiratory diseases in their environment by receiving biomedical data from monitoring devices that are connected to pregnant women and people with respiratory diseases so that in emergency conditions medical staff can act faster. Future work is needed to advance the health sector related to sensors and systems that can be used in environmental monitoring devices.

Keywords
IoT; Pregnant Women; Respiratory Diseases

Topic
Informatic and Information System

Link: https://ifory.id/abstract/KCtrckQDBHgM

Corresponding Author
Matheus Alvian Wikanargo

Institutions
a) Master of Informatics Engineering, Universitas Atma Jaya Yogyakarta
Kampus III Gedung Bonaventura, Jalan Babarsari 43, Yogyakarta 55281, Indonesia
*math.alvian[at]live.com
b) Master of Informatics Engineering, Universitas Atma Jaya Yogyakarta
Kampus III Gedung Bonaventura, Jalan Babarsari 43, Yogyakarta 55281, Indonesia
*abdulazis.msaleh[at]gmail.com
c) Master of Informatics Engineering, Universitas Atma Jaya Yogyakarta
Kampus III Gedung Bonaventura, Jalan Babarsari 43, Yogyakarta 55281, Indonesia
*suyoto[at]staff.uajy.ac.id

Abstract
Internet of Things (IoT) is one promising technology because IoT can be applied to many fields such as household appliances, health, and vehicles. IoT in various devices has connectivity capabilities that make it possible to connect, interact, and exchange data. The smart vehicle is a vehicle that integrates the Internet of Things (IoT) component into a vehicle system. At present, the number of motorized vehicles in Indonesia is growing rapidly, this is directly proportional to the increasing number of violations of traffic laws and traffic accidents. One of the factors causing violations of traffic law occurs because the driver is not aware of the rules of traffic law. This study suggests a framework for implementing IoT sensor-based smart vehicles for police to monitor violations of traffic law and accident early prevention alarms for drivers. Early prevention alarm aims to increase awareness to drive safely for the driver. Violation information generated by the sensor can be used as information for the police to be able to know the drivers style and way of driving. This framework is expected to increase traffic law awareness and traffic security.

Keywords
IoT; smart vehicle; traffic law enforcement; traffic accidents

Topic
Informatic and Information System

Link: https://ifory.id/abstract/CABmnNRwjcvM

Corresponding Author
Adhitia Erfina

Institutions
Department of Magister Information System, Faculty of Post Graduate, Universitas Komputer Indonesia, Bandung, Indonesia

Abstract
This study presents a new approach to the extraction of the meaning of sentences that are irony, that is by way of classifying someone based on their utterances in the past. The history of ones utterances influences the assessment of a sentence having an irony tendency or not, for example when someone often speaks negatively, suddenly gives a positive opinion on a topic while other people give negative opinions on the topic. The fuzzy logic method needs to be used to assess the historical tendency of ones utterances when the values of positive and negative sentiments are almost balanced so that the value of the majority of sentiments is unclear. The results show that the greater the level of difference in sentiment between a topic and the higher the level of the historical tendency of a persons utterance, the higher the value of the potential irony of the utterance.

Keywords
Sentiment Analysis; Fuzzy Logic; Irony Sentence; Sarcasm Detection

Topic
Informatic and Information System

Link: https://ifory.id/abstract/cr9wzTVJWBPe

Corresponding Author
Bayu Rima Aditya

Institutions
a) School of Applied Science, Telkom University, Bandung, Indonesia
b) Master of Accounting, Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia

Abstract
This study aims to provide an overview of various IT guidance that is most frequently used in current IT audit practices. The methodology of this research uses a qualitative approach with side-by-side comparison techniques. The result of this study is a comparison of eight IT audit guidance with the five aspects: institution/source, category, main target, purpose, and scope. In addition, this research also provides practical guidance that contains the key factors that should be considered when determining IT audit guidance.

Keywords
IT audit guidance; IT audit standard; IT audit framework, IT audit guideline

Topic
Informatic and Information System

Link: https://ifory.id/abstract/4tpXLNAK3wWq

Corresponding Author
Ken Kinanti Purnamasari

Institutions
Department of Informatics Engineering
Faculty of Engineering and Computer Science
Universitas Komputer Indonesia
Jalan Dipatiukur No . 112-116, Bandung, Indonesia

email : ken.kinanti[at]email.unikom.ac.id

Abstract
Text summarization is the task for taking the main idea in documents. Manually, the summarization performed by humans takes a very long time. There is a need for an in-depth understanding of the contents to obtain the proper summary results. This reason encourages the emergence of various studies about building automatic summarization tools. The system has been built using many methods, such as Clustering. K-Means and K-Medoids are some of the Clustering methods that have been used to summarize text automatically. Several studies using these three methods showed good performance results, with accuracy greater than 50%. However, to be used appropriately, it is necessary to compare which method has the highest accuracy. Based on 50 testing document, average rate of accuracy is 51.16% for K-Means and 63.35% for K-Medoids.

Keywords
kmeans, kmedoids, clustering, summarization, unsupervised learning

Topic
Informatic and Information System

Link: https://ifory.id/abstract/aEcdVUNxHLrT

Corresponding Author
Fajar Nugroho

Institutions
a) Master of Information Systems, Faculty Of Post Graduate
b) Universitas Komputer Indonesia
Jl. Dipati Ukur No.112-116, 40132, Bandung, Jawa Barat, Indonesia
c) fajarnugroho.id[at]gmail.com

Abstract
Keywords are important because they represent a simple form of content and have important role in finding articles in information gathering as well as effective indexing. Keywords are common in scientific papers; website (meta tag), news, etc. In this research, we are focusing on scientific writings. Scientific writings are also categorized as structured because they have firm parts such as title, abstract, content, and conclusion so whenever we are going to find important information, we can find them through specific parts such as title, abstract, and conclusion.Automatic keywords extraction from scientific papers is used to assist on suggesting keywords for indexers or to produce summary in a form of keywords for scientific writings.By using trained auto associative artificial neural network with chosen keywords data sets we are able to find keywords features in scientific documents and a combination of semantic approaches in which relation among words is an important aspect aside of words frequency to discover important things in a document, so we expect to produce recommended relevant keywords. So the automated keywords extraction and pre-included keywords from the writer will be compared to choose either the most relevant or complementary and providing recommendation or perhaps the extracted automated keywords and the keywords from the writer are exactly the same.

Keywords
Automatic Keyword Extraction (AKE); Semantic Relatedness; Neural Network

Topic
Informatic and Information System

Link: https://ifory.id/abstract/EgktyRK9La7C

Corresponding Author
Tati Harihayati Mardzuki

Institutions
Program Studi Teknik Informatika
Universitas Komputer Indonesia

Abstract
The purpose of this study is to produce a model that can be used as a reference by nursing managers in monitoring each action taken by nurses, updating Standard Operating Procedures (SOPs), and being able to assist the head of the room to share action experiences between nursing staff. Nurses as nursing services implementers have different knowledge in carrying out nursing services, even though the nursing services provided are in accordance with existing procedures. This can occur due to several factors such as differences in work period, experience habits, and knowledge from various seminar or training that have been followed by each nurse. The difference in knowledge will greatly affect the quality of nursing services to patients in hospitals, so that good and correct handling through nursing knowledge management will be very helpful in terms of managing the resources they have. The process of knowledge conversion uses the SECI process (socialization, externalization, combination and internationalization). The method used to monitor the actions taken by nurses on patients is the text mining method, in which the stemming process uses the Nazief and Adriani Algorithm and in the analysis process using the Jaro-Winkler algorithm to measure the level of similarity of a nurses experience with Standard Operating Procedure (SOP ) The results of this study are recommendations for knowledge management systems at hospital nursing services, so that nurses knowledge and experience can be managed properly to share experiences between nursing staff.

Keywords
Knowledge Management, SOP, Nursing Services

Topic
Informatic and Information System

Link: https://ifory.id/abstract/MVY6EaL4zqP9

Corresponding Author
Geraldi Catur Pamuji

Institutions
Postgraduate Faculty, Universitas Komputer Indonesia, Bandung, Indonesia.

Abstract
PT. XYZ is a Company in Bandung that specializes in software creation services. Limited human resources in this company causing the control and management of the project do not neatly arrange because every team has differences in phases, procedures in the project, or location of the project that is being done under the contract, including the preparation of documents related to the project reports. Management of the company has difficulties in getting information about the state and progress of the ongoing projects. Due to the lack of good Standard Operating Procedure (SOP) in managing project information. The main problem why is documents and knowledge spread is the employee turnover rate is quite high among employees who transfer from one project to another or when the employee leave the company so that each individual- knowledge had come to move or disappear. Based on these problems, it can be concluded that PT. XYZ requires knowledge management to improve the performance of the company. Therefore, this study proposes a model of knowledge management system design as the solution to the problems that occur in the company especially knowledge management project that is the core business of the company. Research conducted are using 6 steps from the 10 Step method Knowledge Management Roadmap to manufacture a blueprint. Research supported by the Knowledge Management Assessment Kit (KMAK) tools that serve to facilitate the research stages.

Keywords
Knowledge Management, 10 Step Knowledge Management Roadmap, KMS

Topic
Informatic and Information System

Link: https://ifory.id/abstract/Nrz4XnywxDgv

Corresponding Author
Dadan Suparlan

Institutions
a) Departemen Bahasa dan Sastra, Universitas Komputer Indonesia, Indonesia
b) Departemen Bahasa dan Sastra, Universitas Komputer Indonesia, Indonesia

Abstract
This research entitled Language error in marketing on social media aims to identify the writing of a language error that does not have the correct writing and grammar error on several social media . The research method used is descriptive qualitative. The results of this study indicate that the several data have writing error in English language and not based on the right writing in accordance with the dictionary or English term. Thus, the several data is invalid. This research concludes thatthe several data have language error in theirmarketing. It can trigger ambiguity of the readers for understand the meaning.

Keywords
Language Error; Sosial Media; Business

Topic
Sciences

Link: https://ifory.id/abstract/JhKFBENHu6CD

Corresponding Author
donie aulia

Institutions
UNIKOM & TRISAKTI

Abstract
Public transportation in Bandung includes city transportation (Angkot), Damri bus and Trans Metro Bandung (TMB). The purpose of this study was to see the level of satisfaction of public transport passengers in the city of Bandung. The variables of public transport services used are reliability, comfort, safety, tariff, and travel time. The results showed that respondents were 46.2% satisfied with the comfort of the seating, 93.3% were dissatisfied with the way the driver ran the vehicle, 47.1% were satisfied with the security during the trip, 51.9% were satisfied with the public transportation rates which ranged from Rp. . 3000 - Rp. 5000, 81.7% are less satisfied with the time of travel of public transportation.

Keywords
public transportation, level of satisfaction,

Topic
Architecture, Urban and Regional Planning, and Civil Engineering

Link: https://ifory.id/abstract/Mkca6rWnfjLU

Corresponding Author
Wafaa Kamilah Maulani

Institutions
a) Departemen Keuangan dan Perbankan Universitas Komputer Indonesia, Bandung, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this research is to find patterns in transaction data so that it can be useful information. The author wants to use data mining in the analysis of transaction data with the association rule method and a priori algorithm. The results of this study state that making the right decision for the marketing strategy. This study will analyze transaction data at XYZ dining places and find relationships between items purchased by consumers.

Keywords
Data mining, Transaction data, Marketing

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/xXmEdrW49nZa

Corresponding Author
Julian Chandra Wibawa

Institutions
Department of Information System, Universitas Komputer Indonesia. Jalan Dipatiukur No. 112-116, Bandung 40132

Abstract
One form of service to consumers provided by retail companies is the convenience of shopping. Starting from the condition of the building, room temperature, and lighting in each outlet. However, the system that handles the management of the physical condition of this outlet has become a matter of little concern, as a result of some implementation of repairs and maintenance of outlets, not as expected. This research aims to build a maintenance helpdesk information system to provide effective and efficient repair services. The design of this study uses descriptive methods, using a structured approach, using flow map tools, context diagrams, Data Flow Diagrams (DFD) and Entity Relationship Diagrams (ERD), while the development uses a prototype model. With the construction of the Maintenance Helpdesk Information System in Retail Companies, it can be concluded that this application is able to monitor all physical conditions of existing outlets, and is able to improve performance in the maintenance department and shorten the time in the administrative process.

Keywords
information system, maintenance, helpdesk

Topic
Informatic and Information System

Link: https://ifory.id/abstract/9Q6ekWV7aACy

Corresponding Author
Sinthia Anggraeni

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer indonesia
tessamelita[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The purpose of this study was to find out about the influence of online business (E-Commerce) on the internet which has a relationship between marketing mix, namely modern and traditional marketing systems. The type and method of this research can use qualitative research methods. The results of this study note that the influence of the development of these technologies causes the world of trade is required to offer a new concept through the internet, that is E-Marketing. Therefore, with the internet in order to make it easier for people to buy goods through onlineshop, which is currently widely used by the Indonesian people even to the world. So the internet provides a big role in business management aspects, e-commerce is one of the effective ways to increase sales and turnover but e-commerce is not the best way.

Keywords
Marketing, Online Business

Topic
Informatic and Information System

Link: https://ifory.id/abstract/FdUjG8gRxaYM

Corresponding Author
Fajar Farhansyah Siddiq

Institutions
a. Departemen Design Interior, Universitas Komputer Indonesia, Indonesia
b. Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia

Abstract
This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach is qualitative and uses descriptive methods. The results of this study indicate that Brun Brun Pariss Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.

Keywords
marketing communication

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Ru7Bc8ma36NH

Corresponding Author
Indira Rembulan Almira

Institutions
1. Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
2. Departemen Desain Interior, Universitas Komputer Indonesia, Indonesia

Abstract
This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach is qualitative by using descriptive methods. The results of this study indicates that Brun Brun Pariss Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.

Keywords
Marketing Communication, Social Media, Media execution

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/qG6ZWDnXJN2B

Corresponding Author
Fidia Nur Fatima

Institutions
(a) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
(b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
*fidianurfatima[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this research is to identify a marketing communication strategy with e-commerce. The methods used in this research is a descriptive method, to present an overview of the related phenomena. The results of this research identify that marketing communication strategy in e-commerce, using online marketing by disseminating information through advertising, sales promotions do sales promotions online on the website, promo code, word of mouth, and utilizing social media. This is due to good promotional activities. Of course, the research is that the marketing communication strategy in e-commerce is the main sales promotional tools used in e-commerce and good service.

Keywords
Marketing, E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/hFjxqGbeHTCV

Corresponding Author
Muhammad Farhan Fadhilah

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
*anggie.octavianus22[at]gmail.com
b) Departemen ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this scientific work is to find out the product marketing strategy carried out by Threepoint Jersey to attract customers, how they ensure their products are quality. The research method is qualitative with descriptive studies, data collection techniques used, in-depth interviews, non-participant observation, documentation, and literature study. The research informants were selected by purposive sampling technique. The validity of the data is the increase in perseverance, peer discussion, and member check. Data analysis techniques were carried out with data reduction stages, data models, and conclusions. The results of the research will be seen to what extent Threepoint Jersey promotes the community through social media, how can the product be known by many people so as to achieve the desired goals. The theory used in this research is Uses and Gratifications Theory, such as sales through new media by Three Point Jersey, they provide products while new media users can receive, select, or be interested (fulfill the needs) on the product or not at all. The conclusion of this study is to find out how Three Point Jersey promotes, extends cooperation networks, delivers products, adapts to clothing designs according to current trends, and competes with other products that already have extensive networks and have a well-known brand.

Keywords
marketing strategy, product, social media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/kuY2DM3LyEC7

Corresponding Author
Febrian Budi Satia

Institutions
Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
Departemen Pasca Sarjana, Universitas Komputer Indonesia, Indonesia

Abstract
the purpose of this study is to find out how the internet can help photography and videography in attracting consumer attention. This research uses a descriptive method. The results of this study state that it turns out that the field of photography and videography has a large influence in attracting the attention of consumers. Therefore, it is hoped that every business must be able to use the internet or platform as a form of business development, not only in the field of photography and videography but also other business fields. It can be concluded that the internet can be very helpful in the promotion of products or services that we have.

Keywords
E-commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/YzJBapudvhLj

Corresponding Author
Anggri Nur Sakinah

Institutions
(a) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
(b) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
Anggrinursakinah[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to identify marketing strategies in the world of e-commerce-based online businesses, explain the role and understanding of e-commerce, and explain about e-commerce application online promotion systems. The method used in this research is descriptive method. The results of this study are to identify the extent of marketing strategies in online businesses based on e-commerce and the role and understanding of e-commerce applications for the community. This research was conducted by discussing marketing strategies, how to use e-commerce applications, promotions, ordering, payment systems, and sales made in online business using e-commerce technology.

Keywords
e-commerce, online business, marketing

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/8LtKCxgTB7Nk

Corresponding Author
Andi melinia Putri

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia
andimelinia[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to find out more precisely the marketing strategy that is most suitable for the companys situation to be able to grow and develop in competition in online media. To support research, this scientific work uses a survey method by directly involving the community as respondents. The results show that in this modern era, increasing the efforts and strategic use of social media can facilitate and expand the impact of product marketing. This is due to the large number of online media users and also counterbalancing business competition that makes us more able to see opportunities and make products as attractive as possible followed by the right strategies so that businesses can develop well. Online media can be done in various ways which of course can only be done if we as entrepreneurs can operate and keep abreast of technology, behind this great opportunity, of course there are various challenges. Therefore, an entrepreneur needs to learn further strategies in implementing promotions through online media and can compete in the online business world

Keywords
Marketting strategy, business competition

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Ezv4BqragDwF

Corresponding Author
Muthiarawaty Muthiarawaty

Institutions
a) Department of Japanese Literature, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study was to better understand the marketing strategy of foreign language courses, especially Japanese language courses through online media. The method used in this study is a descriptive method, to present a complete picture of the situation related to several variables of the situation being examined. The results of this study are to identify the extent of the development of Japanese language course marketing through online media and make beginners who will promote their institutions. This research was conducted by discussing service and promotion systems through the internet.

Keywords
Marketing; Strategy; Foreign Language

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Z86cwvDkn9jp

Corresponding Author
Muhammad Farhan Fadhilah

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
b) Departemen Desain Komunikasi Visual, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to explain how the marketing strategy carried out by the workshop to sell goods and services through social media as the main tool of promotion. This research method used descriptive methods describing the marketing strategy for selling goods and services through social media. The results of this study are product marketing through social media is considered more effective and efficient with minimal capital because at times like this social media is important in the lives of consumptive Indonesians. Product marketing through social media can make it easier for owners to market their products

Keywords
Marketing Strategy, Sales, Social Media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/6McJvaRDftYX

Corresponding Author
Isnaeni Ainun Suhendi

Institutions
a. Departemen manajemen, Universitas Komputer Indonesia, Indonesia
b. Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia

Abstract
Social media networks or new media are one of the most widely used communication media by all people or the wider community today. The purpose of this study is to analyze marketing communication through social media. This research uses descriptive method, to present a complete picture of the situation related to several situations of variables examined. The results revealed that marketing communication using social media has an effect on consumer interest in buying goods offered through social media such as marketing conducted by Instagram social media most frequently visited by people today. This study discusses the marketing strategies that are involved in social media instagram. These results make social media one of the suitable media to deliver a marketing communication. So that this marketing technique is expected to help online sellers in managing their business. This marketing technique has more real time advantages in serving customers to invite more customers to develop online businesses that have been built.

Keywords
social media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/CQWytwGeFRXh

Corresponding Author
Rika Rienita Wahyuli

Institutions
a. Department of Communication Studies, University of Computer Indonesia, Indonesia
b. Department of Visual Communication Design, Indonesian Computer University, Indonesia

*rikarienitawahyuli[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to discuss marketing communication strategies through social media in consumer buying offers. The method used in this research is descriptive method, to review strategies that discuss marketing communication to attract buyers. The results of this study are to promote marketing communication strategies that are used to increase consumer buying interest. This research is carried out by involving consumers in presenting products, services, offers, and how to order and promote through social media. Regarding consumers with product information through social media will be more intensive in displaying products, services, offers, and how to order them to take purchase actions. The conclusion is that customers have a high interest when viewing products offered on social media with all available information up to the presentation of information to make purchases.

Keywords
Marketing Strategy, Social Media, consumer interest

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/V3AWTFjt6U9k

Corresponding Author
Yeffry Handoko Putra

Institutions
Magister of Information System, Universitas Komputer Indonesia
Jl. Dipati Ukur 116 Bandung
E-mail: yeffry.handoko[at]unikom.ac.id

Abstract
Social Media is one of powerful tool for marketing the product but the nature of social media is a chatting media or open publish news. Only people who are connecting as a member of friend of social media can get the information and sometimes abundantly information can cover and lose the important information. On the other side, market place familiar as virtual shop which is small business can make many virtual shop with many offering product. However marketplace need tools to direct people to it. One virtual shop has to compete globally to hundreds virtual shop in marketing and promoting the shop and its product. The research goal are firstly finding good strategy for online marketing using social media and market place and the second is to find dominant variables which drive consumer to purchase product from online marketing. The result show there is still need human contribution in online marketing and there are three dominant variables to drive consumer to purchase product from online market.

Keywords
Social Media, Marketplace, marketing, strategy

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/QMD3V2zK4Bub

Corresponding Author
Indah Riandani

Institutions
1Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
2Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
This research aims to optimize local resources to suit their needs and abilities, also be able to compete with developing and developed countries, so that they can produce useful technology in terms of quality and quantity that could change the mindset of the Indonesian people. This research method used literature study that discussed how the weakness of technological development in Indonesia is still incompatible with the current state of the government. Because it still doesn-t reflect the country resources and needs, also analyzes several variables that make weaknesses in technology improvement that hasn-t succeeded in making technology a competitive and superior sector. As the results, this study will propose appropriate technology and support the improvement of Indonesian economy based on local resources according to the capabilities and technological needs in Indonesia, so that it can compete with other countries in the Industrial Revolution 4.0.

Keywords
Resources, competitive and superior, technology improvement, Industrial Revolution 4.0.

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/b3rKNDTWnevR

Corresponding Author
robby rizky

Institutions
UNIVERSITAS MATHLAUL ANWAR BANTEN, jalan raya labuan KM,23, Cikaliung - saketi -pandeglang banten42273,telp :(0253)401307, 401555 fax:(0253)401307

Abstract
ABSTRACT Pandeglang is one of the areas that has a vast area of land and also one of the disadvantaged areas in Banten province compared to Serang cities and districts and the city of South Tangerang. There is a dam called the Cikupa Dam, this is very useful for irrigation in Pandeglang rice fields. At present, the irrigation conditions are not enough and there are negligence officers in the rainy season such as forgetting to close the door of the dam. This results in flooding of the rice field and the possibility of crop failure. Therefore, a water level measurement tool is needed by using an ultrasonic sensor with Sugeno Fuzzy logic method. With the sugeno logic the accuracy of water level measurements can be measured, through this approach it is expected to be able to make decisions for measuring water levels as the scope of research writing. The results obtained in this study are accurate water level measurement models with the study of ultrasonic sensors with the fuzzy sugeno method, so that the dam guards get a warning sound to close the door of the dam.

Keywords
water level measurement system using ultrasonic sensors using fuzzy sugeno based microcontroller

Topic
Electrical and Computer Engineering

Link: https://ifory.id/abstract/uPCWc9XvbnHm