Indonesia Conference Directory

Corresponding Author
Vanessa Gaffar

Institutions
Universitas Pendidikan Indonesia, Universitas Pendidikan Indonesia, Coventry University

a) Management Study Program, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229, Bandung 40154, Indonesia
*vanessa[at]upi.edu
b) Entrepreneurship Study Program, Universitas Pendidikan Indonesia
Jl. Dadaha Nomor 18 Kota Tasikmalaya, Tawang Kota Tasikmalaya 46115, Indonesia
c) Centre for Business in Society, Coventry University
Jaguar Building, Gosford St, Coventry, CV1 5DL, United Kingdom

Abstract
This study aimed to analyze the implementation of Customer Relationship Management in Small Medium Enterprises in West Java Province, Indonesia. This research is a qualitative research using in-depth interview to collect data. There were 5 small enterprises participating in this study. All of them came from different fields of business, namely fashion, travel, food, sneakers and photography. Interview guidelines was set up consisting customer relationship management program that has been done in the company. This was categorized into three programs: continuity marketing, one to one marketing, and partnering program. The study showed that participants basically has implemented CRM in their businesses. They have known the basic function of CRM although they aren-t fully aware of CRM terminology. It is important for those enterprises to know and understand more of what CRM is and the benefit of implementing it so that they can perform better and create customer loyalty.

Keywords
Customer Relationship Management. Small Medium Enterprise, Loyalty

Topic
Marketing Management

Link: https://ifory.id/abstract/Yx36XqFpwgeG

Corresponding Author
Alila Pramiyanti

Institutions
Telkom University

Abstract
This study presents a review of marketing communication research. We identified topical and methodological trends of current marketing communication research through a thematic meta-analysis. We searched literature using keywords “marketing communication” from Web-of-science database which provides the Social Science Citation Index (SSCI) and Arts and Humanities Citation Index (A&HCI). The articles published from 2015-2019 is selected as this study-s dataset to meet the novelty of the research. Bibexcel program was used to explore the co-citation patterns of marketing communication research agenda. Meanwhile, VOSviewer was used to visualise the bibliometric analysis. This study-s findings provide not only an overview of current marketing communication research trends but also new insights for future research directions regarding a development model of marketing communication research.

Keywords
bibliometric, co-citation, marketing communication, research trend

Topic
Marketing Management

Link: https://ifory.id/abstract/creym9Cx7aPz

Corresponding Author
Nizar Alam Hamdani

Institutions
Universitas Garut

Abstract
Indonesia is a country producing various types of coffee. Each type of coffee has its characteristics in terms of its level of viscosity, taste and acidity, depending on plantation soil structure, plantation altitude and weather. These characteristics may also be affected by how the coffee is processed and brewed. The purpose of this study is to examine the influence of unique capabilities and product innovation on the competitiveness and business performance of small and medium coffee enterprises. 35 small and medium coffee enterprises were chosen as the sample using a non-probability sampling technique. Data processing was performed using path analysis. It was revealed that the influence of unique capabilities on the competitiveness than product innovation and that competitiveness had influence on the business performance. This implies that it is necessary for small and medium coffee enterprises to make product differentiation to offer to the consumers.

Keywords
Unique Capabilities, Product Innovation, Competitiveness

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GcqVLxZUrJjE

Corresponding Author
Rofi Rofaida

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of this study is to identify problems related to the capacity of human resources in SMEs in the geopark region of Belitung and recommend strategies to increase the capacity of human resources. Geopark tourism development is a development priority in Belitung district. The declaration of the Belitung geopark as a national geopark is a very important momentum to improve the value chain performance from upstream to downstream from the process of providing tourism in the geopark. Increasing human resource capacity becomes very important because it is an unlimited asset of the organization and can be a competitive advantage. The sampling technique was purposive sampling. The sample size is determined by the snow ball method. The data collection methods were in-depth interviews, questionnaires, literature study, and Focus Group Discussion. The data were analyzed using resources based view and descriptive analysis. The result of this study shows that SMEs at geopark Belitung need human resources capacity development. The priority areas are change in mind set from business actors from mining businesses to service businesses and increasing expertise in the production process

Keywords
value chain performance; human resources capacity development;competitive advantage

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/ZYJg8nHjbtVU

Corresponding Author
Dewi Noraga Lumban Batu

Institutions
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Indonesia
Jl. Salemba Raya No.4, Jakarta 10430

Abstract
Indonesia has a large population and the growth of smartphone user in recent years defines a potential market for digital products. Establishment of the internet and technology advances creates innovations in various industry that allow consumers to access product and services easily and seamlessly. As consumer behavior is changing, digital service provider develops an online platform, which can be accessed anytime and anywhere, to fulfill consumer-s needs and wants in the form of On-Demand Services application. Products or services can be easily ordered by consumers in "one-click" on the mobile application and will be delivered to the consumers immediately. By the time, On-Demand Services application provider scale up their business portfolio to high-contact services in several new categories namely housing or cleaning, laundry, repair services, health, and beauty. These new categories offer personalized services as well. This study analyzes the consumer-s intention to use On-Demand Services application by examining variables in Extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data collected from respondents were analyzed using structural equation modeling (SEM) technique. The findings of this study indicate significant positive impact caused by performance expectancy, effort expectancy, habit, and immediacy. However, consumer-s acceptance of this kind of technology is also affected by their perceived privacy as they start to concern about personal information exchanging is occurred during consumption of the services. This study found that the consumer-s intention to use On-Demand Services Application impacted by habit is weakened by their perceived privacy.

Keywords
On-Demand Services, UTAUT2, Perceived Privacy, Immediacy, Personalization, Behavioral Intention to Use

Topic
Marketing Management

Link: https://ifory.id/abstract/8vqcmkUAQTRH

Corresponding Author
Prima Mulyasari Agustini

Institutions
Universitas Bakrie

Abstract
Satuan Kerja Khusus Pelaksana Migas has supports the development of Village Liberica Coffee ecotourism as a pilot projects based on the coffee farmer community in Kelurahan Mekar Jaya, Kecamatan Btara, Tanjung Jabung Barat, Jambi. Village Liberica Coffee ecotourism in the upstream industry working area PetroChina Internasional Jabung Ltd. Village Liberika Coffee ecotourism as pilot development based community funded through CSR funds of PetroChina Internasional Jabung Ltd. PetroChina Internasional Jabung Ltd as a company engaged in the upstream oil and gas industry, which is located in The Block of Jabung. The purpose of study was to find out (1) How to develop of Village Liberica Coffee “Sukorejo” Ecotourism? (2) What are the factors that drive the development of Village Liberica Coffee “Sukorejo” Ecotourism? (3) What are the obstacles to develop of Ecotourism Village Liberica Coffee “Sukorejo” Ecotourism? The method used in this study is in-depth interviews and focus group discussion conducted in local society and other stakeholder groups such as community leaders, communities, coffee farmer group, local government, CSR officer, and management consultant ecotourism. The results of this study indicate that (1) Ecotourism was formed because of the tradition of coffee gardening and coffee commodities experiencing marketing problems, so the company coordinates with the local government to build ecotourism areas (2) The main factors driving the development of ecotourism is the strong desire of the coffee farmers group, young people who want economic improvement and increase the fame of the coffee region (3) The main obstacle in forming an Village Liberika Coffee ecotourism “Sukorejo” is human resources capabilities that still need improvement especially the skills to provide superior quality tourism services for tourists.

Keywords
Strategy, Corporate Social Responsibility, Ecotourism

Topic
Green Business

Link: https://ifory.id/abstract/XxM2ydnfABeg

Corresponding Author
Maria Lusiana Yulianti

Institutions
a) Politeknik LP3I Bandung. Indonesia
b*) Universitas Winaya Mukti Bandung. Indonesia

Abstract
A good decision-making process is supported by accounting information quality that produced by a Accounting Information Systems quality. Information technology and Organizational Structure are considered as factors that whether Quality Accounting Information Systems or not. This study sought to examine empirically the quality of Accounting Information Systems. Furthermore, this study examined the relationship of Information Technology in the quality of Accounting Information Systems and Organizational Structure in Accounting Information Systems quality. We used PLS-structural equation modelling analysis to examine 78 responses from accounting and finance unit on 28 u in Bandung City, West Java Province, Indonesia. Result indicated significant relationship between the overall influence of Accounting Information Systems quality. Accounting Information Systems quality had positive and significant influence with Information Technology and Organizational Structure. Therefore, many universities in Bandung City, West Java Province, Indonesia must repaired Information Technology and Organizational Structure to improve Accounting Information Systems Quality.

Keywords
Information Technology, Organizational Structure, Accounting Information Systems Quality

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/BvZeCQqkKj6n

Corresponding Author
Meinyda Fachrani

Institutions
(ab) Faculty of Economics and Business, University of Indonesia

Abstract
Workplace health and safety are important issues that should not be understated for employees especially who work on high-risk working environment, including ground handling activities. In recent years, much attention has been paid to the safety climate and its roles in improving employees- compliance behavior towards safety. However, there are still a limited number of studies regarding safety climate on ground handling activities. This study applied the concept of safety climate to understand how its dimensions impact the employees- safety compliance behavior. This research employed surveys as the main data collection method and involved 238 respondents from PT X who operated the ground handling equipment in the airport-s apron area. The researcher tested the hypothesis at the dimensions level using Smart PLS. The results showed that safety supervision, management commitment, and safety training were the predictors of safety compliance.

Keywords
Safety climate; Safety behavior; Safety compliance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/wPFUng9EtqfA

Corresponding Author
Audi Nanda Nindita

Institutions
Faculty of Economy and Business, University Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Jakarta 10430

Abstract
The emergence of mobile application (App) has rapidly grown in conjunction with the impressive increase of smartphone penetration in recent years. Among numerous categories of mobile apps, mobile game had the most significant contribution in mobile apps revenue and predicted to continue to grow in the future. Earlier mobile game studies examine the role of enjoyment as a motive for continual mobile game use, a few researches combine it with social value attributes. From related studies, we adopt design attributes of the challenge, variety, novelty, and design aesthetics; playability attributes of ease of use and interactivity; and social value attributes of connectedness. Therefore, the purpose of this study is to measure their impact on enjoyment and its effect on continuance intention. The proposed model was empirically evaluated using an online survey of 227 mobile game players on action, role playing game and strategy genres. Structural equation modelling (SEM) is employed for data analysis. The results reveal that challenge, novelty, design aesthetics, perceived ease of use and interactivity give positive influence on the enjoyment. Furthermore, enjoyment and connectedness give significant influence on the continuous intention to mobile game. Both theoretical and practical implications are provided based on the findings.

Keywords
Mobile games, Enjoyment, Continued Use, Post-adoption Behaviour

Topic
Marketing Management

Link: https://ifory.id/abstract/8cvWZpgqHjhx

Corresponding Author
IRMA AMBARSARI

Institutions
a) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
Irma.ambarsari[at]upi.edu

b) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
henyhendrayati[at]upi.edu

Abstract
The development of private label products for products sold by retailers is increasing. This condition is an opportunity to increase sales. Retailers can reduce fixed costs with private label sales and require a strategy to encourage consumers to repurchase the product. Word of Mouth Marketing (WOMM) was used to overcome the repurchase intention problem in this study. The research objective was to determine how much influence the performance of Word of Mouth Marketing on Repurchase Intention on private label products in minimarkets. The subjects of this study were minimarket consumers who used 115 private label products. The type of research used was descriptive and verification. Explanatory survey method with cluster sampling technique, sampling calculation using iteration method with sample. Data analysis techniques using path analysis. The results in the study state that Word of Mouth Marketing has an effect on repurchase intention. The performance of Word of Mouth Marketing has a positive and significant influence on the repurchase intention of private label products.

Keywords
Word of Mouth Marketing, Repurchase Intention, Private Label, Minimarket

Topic
Marketing Management

Link: https://ifory.id/abstract/6PGdpfw7U4bv

Corresponding Author
Gianti Gunawan

Institutions
Universitas Padjadjaran

Abstract
Regarding the WHO plan on 2020 to eradicate polio globally, Indonesia is one of the countries that supports this, with program called polio eradication. Life science company in Indonesia revealed that the companys profit had decreased significantly because of the program. In order to survive in a competitive environment, the company must be able to follow the pattern of change. Organizational culture naturally depends on the market situation and needs to adapt to it in order to survive or to maintain its competitive position. Due to organizational culture change in life science company brings about problems in balancing in work and family life of the employee. This work life balance concept has not yet received special attention in Indonesia. Research from Dr. Ajay Kumar Singh and Ms. Amanjot shows the relationship between work life balance and subjective well being. Employee with higher subjective well being tend to be more productive in the work place and also predicted organizational performance. This study examines employee-s work life balance and subjective well being of 146 employees at a life science company in Indonesia. We used the work life balance questionnaire from Fisher (2009). Subjective well being measures compiled by Ed Diener and Robert Biswas-Diener (2009). This measuring instrument has two parts, namely the Satisfaction With Life Scale (SWLS) to see the degree of overall life satisfaction, and Scale of Positive and Negative Experience (SPANE) to see how often respondents experience positive or negative feelings. Result correlation between work life balance and subjective well being are low (0.240). Demographic characteristics also did not impact work life balance and subjective well being of respondents. Future research should provide a greater understanding regarding how subjective well being is related to others dependent variable, such as person organization fit, because employees will be more interested in organizations that have the same value, belief, and so instead, especially in Indonesia. Research in Indonesia show that person organization fit has strong correlation with subjective well being, same result as research by Park, Monnot, Jacob & Wagner (2011). The higher alignment of values, goals, needs, and personality of the individual with the organization, the higher subjective well being of employees.

Keywords
Work life balance, Subjective well being, Indonesia

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/uUBxw4Kc8AJ6

Corresponding Author
Amalina Syaharani

Institutions
a) Master of Management, Faculty of Economics and Business, University of Indonesia, Jalan Salemba Raya 4, Kota Jakarta Pusat, DKI Jakarta, 10430, Indonesia.
*amalinasyaharani[at]gmail.com
b) Master of Management, Faculty of Economics and Business, University of Indonesia, Jalan Salemba Raya 4, Kota Jakarta Pusat, DKI Jakarta, 10430, Indonesia.

Abstract
The main objective of this research is to provide an analysis of working capital management in selected manufacturing firms in Indonesia and Thailand. Database of 216 companies is selected for the ten-year period from 2008-2017. Cash conversion cycle is the measuring tools to calculate the efficiency of working capital management. Tobin-s Q used for examined market valuation, meanwhile, Return On Asset used to represent profitability. Leverage, firm size, firm age, growth opportunities, and economic conditions are taken as control variables. The study used panel data and regression analysis to test the hypothesis. The results of the study show similar things for both countries that there is a significant negative effect between cash conversion cycle and manufacturing firm-s profitability in Indonesia and Thailand. Meanwhile, the cash conversion cycle proved to have no significant effect on firms- value both in Indonesia and in Thailand.

Keywords
Working Capital Management, Profitability, Tobin-s Q, Cash Conversion Cycle

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/XbUAjJnRvWqF