THE EFFECT OF SERVICE QUALITY AND PROMOTIONAL PRICING ON CONSUMERS DECISION TO APPLY MORTGAGE LOAN
Iman Sidik Nusannas, Ratih Hurriyati, Mokh Adib Sultan
School of Postgraduate Studies, Indonesia University of Education, Bandung.
Abstract
Keywords: service quality, promotional pricing, decision to apply mortgage loan
Topic: Marketing Management
Link: https://ifory.id/abstract/MmG4FbAtxg7a
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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