Agribusiness Management Model Facing Industry 4.0
Maftuh Kafiya, Bargumono
UPN Veteran Yogyakarta
Abstract
Facing Industry 4.0, agribusiness management must follow the modern operation suited to the situations as well as the fast changes and dynamics of the new era. Agribusiness products generally are perishable and short-lived. Special treatments are needed to preserve quality, quantity, and continuity. The role of agribusiness is to manage agricultural products starting from on farming, harvesting, post-harvesting, processing to marketing and other activities related to agriculture. This study aims to understand the agribusiness management model in each agribusiness subsystem under the challenge of Industry 4.0. The method used is literature review about that subject. Agriculture in Industry 4.0 is to maximize the technological application and to integrate it with the internet and network. Internet of things and network which is to integrate all aspects of agricultural activities so it can be managed systematically and makes humans- activities simpler and easier. New input, adoption, modification, innovation, and product diversification will secure products- consistency for consumers that in turn, will ensure the production continuation itself. All kinds of management models are tailored for agribusiness products that are responsive to fast change, effective, and efficient in the Industry 4.0 era become consumers- prerequisites to fulfill their life needs.
Keywords: agribusiness, internet of things, network, technology
Topic: Economics, Social and Business