PRE-COOPERATIVE COMMUNITY DEVELOPMENT OF POTTERY SMEs IN PONOROGO DISTRICT, INDONESIA
SRI UMI MINTARTI, DIAN RACHMAWATI, SYAHRUL MUNIR, DERRY WIJAYA
1,2,3) FACULTY OF ECONOMICS, UNIVERSITAS NEGERI MALANG, INDONESIA
4) COMPUTER SCIENCE DEPARTMENT, BOSTON UNIVERSITY, USA
Abstract
Problems that occur in clay craftsmen in Plancungan Village, Ngloning Village and Gombang Village, Slahung District, Ponorogo Regency include lack of capital, lack of marketing networks and low product innovation, and lack of regeneration in this business. So as to overcome these problems is done by providing training and the formation of pre-cooperatives for the craftsmen. The purpose of this research is to improve the quality of human resources and promote the existence of earthenware vessels. This research was conducted by forming a pre-cooperative community in order to facilitate the availability of capital for craftsmen. In addition, there will also be some marketing training and product innovation improvement training to have added value and innovation in accordance with the needs of the times. Both of these trainings were carried out by marketing practitioners and from the Ponorogo Regency industry and cooperative offices.
Keywords: Development, SMEs, Pottery, Community, Pre-Cooperative
Topic: Economics, Finance, Banking, and Accounting