Analysis of Network Model Determinant on Tourism SME-s Performance
Rochiyati Murniningsih*, Eni Zuhriyah, Yulinda Devi Pramita, Friztina Anisa
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Magelang
*rochiyati.murni[at]ummgl.ac.id
Abstract
This research empirically tests and analyzes the network model that influences the performance of Tourism SMEs. The SMEs Tourism network model includes knowledge sharing and innovation. Knowledge sharing is measured by network density, network centrality, relational social capital (CSR) and cognitive social capital. The model was developed based on the relationship between tourism SMEs through one-cluster SMEs networks, inter-cluster SMEs, networks with CSR and networks with local governments. The sample used in this study was tourism tourism SMEs in Temanggung, Semarang Regency (Banyubiru) and Magelang Regency with different tourism characteristics. The results showed that Knowledge sharing had a positive effect on the performance of SMEs. It means that knowledge sharing measured using network density, network centrality, relational social capital (CSR) and one-cluster cognitive social capital, between clusters, CSR and government supports SMEs performance. This research contributes to policy making that will support the advancement of tourism support SMEs with different tourism characteristics. This research is different from previous research because this research develops in accordance with the Group Discussion Forum (FGD) conducted to determine the SMEs networks in 3 districts. The implication of this research is a strategy in the form of a network model as a lever factor for the progress of the Tourism SMEs.
Keywords: Knowledge sharing, Innovation, SME Performance
Topic: Economics