Comparative study: Market effectiveness and government policies in increasing the number of sales for MSMe
1. Auliana Farabbanie Al Arsy2. Jacobus Wiwin Kuswindi 3. Udik Yudiono

UNIVERSITAS KANJURUHAN MALANG

Abstract

The key to increasing MSME income is in the results of marketing. In the Millennium 4.0 era which removes the bulkhead place and distance makes it easier for consumers to get the desired item. for business people it is used as a means to bring consumers closer to the business they are engaged in. Various kinds of marketplace facilities have emerged and make it easier for MSMEs to sell their work. The same thing was done by the Government which represented the related office in an effort to help MSMEs in increasing income. Various efforts to produce events that boost the income of MSME entrepreneurs. The purpose of this comparison can be one of the considerations for business people in increasing profits from the business they do. The method used is a comparative study method that compares findings data in the field. Effectiveness and intensity is one of the important keys in increasing the turnover of small and medium entrepreneurs in gaining huge profits.

Keywords: Small Medium Enterprises, Marketplace,Government Policy

Topic: Management Science

Link: https://ifory.id/abstract-plain/2bLVqhAJzEwM

Web Format | Corresponding Author (auliana farabbanie al arsy)