PLANNING OF RIKROK EDUCATION TOURISM AROUND BOROBUDUR AREA IN STRENGTHENING RURAL ECONOMIC COMPETITIVENESS OF MAGELANG REGENCY, CENTRAL JAVA
Nina Mistriani (a*)
a) STIEPARI SEMARANG, Tourism, Jalan Bendan Ngisor Sampangan, Semarang, Indonesia
*stiepari.ac.id
Abstract
PLANNING OF RIKROK EDUCATION TOURISM AROUND BOROBUDUR AREA IN STRENGTHENING RURAL ECONOMIC COMPETITIVENESS OF MAGELANG REGENCY, CENTRAL JAVA Nina Mistriani¹* STIEPARI SEMARANG/Bendan Ngisor/Semarang *ninamistriani.stiepari@gmail.com ABSTRACT The development of creative cities in a country cannot be separated from the efforts of the government and creative actors in the city. The government as a facilitator can actually support all the efforts made by creative actors in developing creativity and improving welfare in society. Magelang Regency and the area around Borobudur are the main destinations for foreign tourists (tourists) visiting the Central Java region. In 2016 around 578,000 foreign tourists went to Central Java, and that year was the largest contribution from Magelang and its surroundings. Wanureja Village is one of the villages around the Borobudur area which has unique educational tourism potential. The potential of tourism packages found in Wanurejo is the center of wood craft crafts (Rikrok). The location of Borobudur, which is close to Rikrok, is a unique tour package planning and can be packaged into an educational tour package that is worth selling to domestic and foreign tourists. Regarding the planning of this educational tour package, the formulation of the problem is: (1) What educational potential can be found at RikRok ?, (2) What is the planning education package at RikRok ?, (3) Worth it or not Rikrok as a decent educational tour visited around the Borobudur area? Data collection techniques are carried out through observation, documentation, and literature books. The results of the study revealed that RikRok has interesting educational potential to be visited by tourists, RikRok tourism potential can be an educational tour package in the interesting Borobudur area, namely tourism making slang pencils decorated with classical and modern doll art ornaments, bookmarks, key chains, traditional games , and batik pottery. In addition, there are also souvenirs of batik and miniature Borobudur. The potential is then packed into tour package planning in the form of products that are made in accordance with the objectives expected by tourists will feel satisfied. Satisfaction will be obtained when fulfilling the product in accordance with (1) tourist tastes, (2) products meet the expectations of tourists, (3) perceptions greater than expectations, (4) products provide new experience and knowledge, and (5) products fulfill desires and needs.
Keywords: Rural Development, Package planning, educational tours, tourist areas
Topic: Rural Development Finance