Implementation Of Communication Technology On Ojek Online Transportation Business
Eddy Soeryanto Soegotto (a*), Santi Intan P (b)
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
Abstract
Advances in communication technology provide social change in society. starting from the many businesses that have sprung up using the development of communication technology, One of them is the presence of Online Ojek can provide solutions to public concerns about public transportation services and provide convenience and comfort for its users. By using the theory of Innovation Diffusion with a heuristic qualitative research approach to 2 (two) the largest Ojek Online transportation service providers in Indonesia, namely Grab Bike, the results of the research are in-depth and comprehensive and comprehensive about the development of communication technology. The results of this qualitative research will provide the concept of contribution in the application of communication technology innovations that will provide changes to the social system of society.
Keywords: Communication Technology; Transportation; Businesses
Topic: Entrepreneurship & Technopreneurs