The Strategy of Marketing Local Product in Online Business
Julian Chandra (a*) , Wike Fitria P Putri (b)
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
wikefitria[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this study is to identify its marketing strategy local using online business.Methods used in research is a qualitative descriptive to collect data through interviews, observation, the literature study, documentation and searching internet.The result is a marketing as a strategy communication that effective so it able to attract buy and build consumer confidence.Communication methods used is informative, persuasive, educative.Internet media outlets used in the marketing is up, instagram, youtube, path, twitter and website.of strategy is used a change in attitude from society consistent with the objectives of marketing communications run.
Keywords: Marketting, online business, strategy
Topic: Entrepreneurship & Technopreneurs