Trust in Intermediaries as a Mediator between Perceived Effectiveness of Escrow Services and Repurchase Intention
Avincennia Vindy Fitriana (a); Ratna Dewi Kusumawati (b)
(a) Accounting
Universitas Bina Insani
Bekasi, Indonesia
ratnadewi1991[at]gmail.com
(b) Accounting
Universitas Bina Insani
Bekasi, Indonesia
avincennia29[at]gmail.com
Abstract
Abstract: Theory of reasoned action is a theory that explain and predict intention behavior. Previous study reveals that trust in the community of seller mediates the relationship between PEES and intention to purchase. Other research reveals that in e-commerce, trust can be seen not only trust in the community of sellers but also trust in intermediaries. This study develop previous study using trust in intermediaries variable as a mediator in the relationship between PEES and repurchase intention. The purpose of this study is to investigate the role of Trust to Intermediary as a mediator variable between PEES and repurchase intentions. This research was conducted by distributing surveys online to 138 respondents who had buy at marketplace in Indonesia in the last 6 months. The data were processed using Path Analysis. The finding indicates that Trust to Intermediary can be a mediator between PEES and repurchase intentions. Further, we found that PEES affects Repurchase Intention directly. We can conclude that PEES affects repurchase intention directly and indirectly with Trust in intermediaries as a mediator. The finding of this study helps the intermediaries business entities that their escrow services increase customer-s trust and increase customer-s intention to repurchase.
Keywords: perceived effectiveness of escrow services; trust to intermediary; repurchase intention; e-commerce; customer
Topic: Information System