Online-Based Transportation Business Competition Model: Study on Gojek vs. Grab Competition in Malang City
Dyah Estu Kurniawati
University of Muhammadiyah Malang
Abstract
Online-based transportation is a form of modernization of transportation services in the technological era. Online transportation trends originated by Travis Kalanick from the USA who started a transportation network called Uber in 2009. The online transportation service business is growing to reach Indonesia by using companies that are compatible with Gojek and Grab. Modernization of competitive transportation services between service providers who want to provide excellent service at affordable prices for consumers. This paper is intended to model the online-based transportation business competition through studies of the patterns of business competition between Gojek and Grab in Malang City and think about how the competition is competitive for the community. Data is collected by means of documentation studies and interviews with businesses and users. Analysis of analytic descriptive-analytic data. By using the concept of business competition the results of this study refer to the online-based transportation business competition model in the political dimension that demands the governments concern in the appropriate endorsement and in the socio-economic dimension that is able to encourage the improvement of peoples welfare.
Keywords: online-based transportation, business competition model, political dimention, socio-economic dimention
Topic: International Relations