The Influence of Online Transaction on Increasing The Profit of SME Using Structural Equation Modeling
Herman S. Soegoto, Yeffry Handoko, Deden A. Wahab, Yusrila Y. Kerlooza, Rahma Wahdiniwaty,
Faculty of Postgraduate Program
Universitas Komputer Indonesia
Jl. Dipati Ukur 112-116 Bandung
E-mail: herman[at]unikom.ac.id, yeffry.handoko[at]unikom.ac.id, wahabs_den[at]yahoo.com, kerlooza[at]gmail.com,
rahma[at]unikom.ac.id
Abstract
The aim of this paper is to find out how effective e-commerce to promote and selling the product of MSME. The method chosen to conduct this research is by using DeLone and McLean Information Success Model combine with Structural Equation Method (SEM) to find pertaining variable. Data are derived from data transaction with machine learning by conducting converting rule. The result of this research are (1) the correlation of net benefit with other dimension in DeLone and McLean model (2) the dominant variables that increasing the profit of SME
Keywords: DeLone and McLean, Information System, MSME
Topic: Informatic and Information System