The Application of Storytelling in Promotion Media design in Instagram Story Features
Deddy Kurniawan
Universitas Komputer Indonesia
Abstract
This study aims to find out the storytelling method used by the chosen brand, Otten Coffee, which is engaged in the sale of coffee along with its manufacturing equipment and Carbella Id, which is engaged in catering diets in promoting its products on social media, especially in story Instagram features. The method used in this study is a qualitative method with a phenomenological approach. This phenomenology approach is used to review selected brand promotional content uploaded in its story instagram. The results found in this study, namely the use of storytelling in promoting products through the story feature in Instagram today can persuade more audiences to try to use the products offered.
Keywords: storytelling, promotion, instagram
Topic: Visual Communication Design and Interior Design