THE EFFECT OF SERVICE QUALITY AND FACILITIES ON CUSTOMER SATISFACTION
Muhammad Elfi Azhar, Vicha Tri Andriyani, Ika Nadia Purnama
Faculty of Economics and Business
University of Muhammadiyah Sumatera Utara
Jl. Kapten Mukhtar Basri No. 3 Tel. (061) 6624567 Medan 20238
Abstract
This study aimed to analyze the influence of Quality of Service to the Customer Satisfaction, to analyze the impact of facilities on the Customer Satisfaction and to determine the effect of simultaneous variable quality of service and amenities to Customer Satisfaction. The research design uses associative research and quantitative approach, in this study the data collected by a questionnaire tools to 100 customers using accidental sampling technique, which aims to determine the response of customers to each variable. The analysis includes the validity, reliability, classical assumption (normality test, multicollinearity, heteroscedasticity test), multiple regression analysis and hypothesis testing (t test, F test, coefficient of determination). The results showed that the quality of services and facilities and a significant positive effect on customer satisfaction either partially or simultaneously.
Keywords: Quality of Service, Facility, Customer Satisfaction
Topic: Other