Driving Success of Youth Creative Business Based on Online Market Using Social Media
Fina Novyawati, Ivan Kurniawan
Departemen Desain Komunikasi Visual, Universitas Komputer Indonesia
Departemen Desain Komunikasi Visual, Universitas Komputer Indonesia
Abstract
The purpose of this research is to discover what factors drive the success of creative youth business by utilizing the development of the technological era. This study used descriptive analysis methods to provide an overview of the facts investigated. The object of research is taking Maicihs cassava chips as one of the successful business startups. The results of this study showed that elements of success in starting a business among the younger generation, especially the use of social media as a channel for promotion and branding. So, with the elements that drive the success of this business, it does not rule out the possibility for young people to work, take advantage of business opportunities by pouring their creative ideas through entrepreneurship in online businesses. The conclusion of this study is that online markets can be made using several social media as a channel for branding. Business beginners can achieve success by building product images through social media personalization.
Keywords: youth, creative, business
Topic: Entrepreneurship & Technopreneurs