The relationship User Satisfaction with the service website: An empirical study of STIE INABA Bandung
Adryan Rachman, Erna Herlinawati, Riyandi Nur Sumawidjaja
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA), Universitas Pendidikan Indonesia
Abstract
This study discusses the importance of using the internet to improve competitiveness with other universities. School of Economics (STIE) INABA Bandung has a website that is www.inaba.ac.id that serves as a communication medium that can provide information for students, lecturers, and the general public. This research was made to analyze the effect of website design and the quality of information on user satisfaction over website service by distributing 39 questionnaires to postgraduate students of semester 1 academic year of Management Studies 2019 as respondents. This research uses a quantitative method. Using the structural equation method model - partial least square SEM - PLS. Research shows that website design and quality of information affect user satisfaction over website services.
Keywords: User Satisfaction, Web Design, Information Quality, Innovation Value, Technology, SEM, PLS
Topic: Marketing Management