Parenting Strategy Implementation With Resourc-based View (RBV) Based
Heru Basuki Purwanto; Agus Rahayu; Disman, Lili Adiwibowo
Doctoral Program of Management, UPI, Jalan Setiabudhi 229, Bandung
Abstract
ABSTRACT: Starting with monitoring the behavior and the dynamism of the multi business companies for long time period, we found there are specific condition happened with this company, that are the environmental condition has influenced so much, running the business with a lot subsidiaries was not so easy, and it should be there is a suitable situation between the parent and their subsidiaries. According the researched we have done, we found that there is a specific relationship between the RBV (Resource-based Value) theory and the Corporate Parenting Strategy Principles to run this business successfully with synergy, especially at the unit business level of the company what we call it Three Dimensional Strategy. Of course, the ultimate goal of this methodology is the succeed of the company through efficiency and effectiveness of all of the processes of the organization
Keywords: Multi business; RBV; Corporate Parenting Strategy
Topic: Strategic Management, Entrepreneurship and Contemporary Issues