SOCIALIZATION OF MOBILE BANKING AND INTERNET BANKING FOR MIKRO AND SMALL ENTERPRENEUR (GENDER AND BUSINESS SECTOR PERSPECTIVE- KEMAYORAN NIGHT MARKET COMMUNITY)
LUCKY NUGROHO, NURUL HIDAYAHa AHMAD BADAWI
Universitas Mercu Buana, Jakarta
Abstract
The aim of this socialization is to increase the usage of mobile banking and internet banking applications by micro and small entrepreneurs in the Kemayoran Night Market community. The method used through socialization is related to the benefits and ways of utilizing mobile and internet banking to micro and small entrepreneurs. Grounded along with the outcomes of the study at the time of the activity, it was found that female entrepreneurs had a profound understanding of the use of mobile and net banking facilities compared to male entrepreneurs. In summation, it is also known that the business sector in the field of Bags, Shoes & Clothing, and food & beverages uses the most mobile and net banking facilities. Therefore socialization is needed related to understanding the functions and benefits of mobile banking and internet banking to micro and small female entrepreneurs.
Keywords: Mobile Banking, Internet Banking, Micro & Small Enterpreneur, Gender, Business Sector
Topic: CSR and Empowerment