THE IMPACT OF PRICE AND TAGLINE "GRATIS ONGKIR SELURUH INDONESIA" ON UNDERGRADUATE STUDENT FACULTY ECONOMICS OF SRIWUJAYA UNIVERSITY CAMPUS PALEMBANG INTEREST BUYING IN MARKETPLACE SHOPEE
Nia Maria1, Zakaria Wahab2, Marlina Widiyanti 3, Mohamad Adam 4
1 Magister Management Study Program, Sriwijaya University Palembang, Indonesia
2 Department of Management, Faculty of Economics, Sriwijaya University Palembang, Indonesia
3 Department of Management, Faculty of Economics, Sriwijaya University Palembang, Indonesia
4 Department of Management, Faculty of Economics, Sriwijaya University Palembang, Indonesia
Abstract
This research is aims to find out how big the influence of Price (X1) and Tagline (X2) on the buying interest of marketpalce Shopee on Undergraduate Students of Sriwijaya University. Through purposive sampling method, 100 respondents are selected. In which the Instruments are tested using validity and reliability test. The hypothesis are then tested using t-test (partial test) and F-test (simultanneous test). The result shows that in both test, price and tagline have an effect of buying interest on both undergraduate Students of Sriwijaya University, Palembang Campus at Marketpalce Shopee.
Keywords: Price, Tagline, Buying Interest, and Marketplace Shopee
Topic: Marketing