Modest Fashion Technopreneur and Indonesia Micro-Economic Diplomacy
Sylvia Octa Putri
Departemen of International Relation, Universitas Komputer Indonesia, Indonesia
*sylvia.octa.putri[at]email.unikom.ac.id
Abstract
The purpose of this study is to explore the phenomena of technopreneur in the field of Muslim modest fashion industry in Indonesia along with their opportunities and challenges had an impact on Indonesias economic diplomacy. The research method was qualitative approach and descriptive analysis through literature studies and documentation. The results of the study show that technopreneur in modest fashion is provides the opportunity for the Indonesian fashion modest industry to penetrate the global market based on the standard applied in e-commerce practice. On marketing strategy, some modest fashion technopreneur applies the principles of sharia economics, such as non-credit payments namely cash or debit payments, halal certified products, although still pro-con, technopreneur has affirmed the identity of Muslim e-commerce that has its own characteristics. In addition, Technopreneur in modest industry also provides great economic opportunities for small and medium enterprises in industrial fields such as Muslim clothing, hijab and accessories because technopreneurs also bridging the producers and consumers.
Keywords: Fashion, Technopreneur, Economic Diplomacy
Topic: Entrepreneurship & Technopreneurs