Influence of Human Resource Management Practices on Competitive Advantage through SME Operational Excellence Case study on SME Food and Beverages In Bandung Regency West Java Indonesia
andri irawan1, eka ludiya2 , mochamad vrans romi3, rahardianto4
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jenderal Achmad Yani
Jl. Terusan Jenderal Sudirman Cimahi, Jawa Barat Indonesia Telp. 6656611
Abstract
Competitive advantage is a desired outcome and expected by the SME actors food and beverages to win the tougher competition in Bandung district where the food and beverage SME sector is growing rapidly. One of the causes that influence the competitive advantage is the practice of human resources management and the operational excellence of human resources management practices and operational excellence can be made capital for business actors To acquire a competitive advantage of SME food and beverage. The results of research that has been done using samples of 100 perpetrators of SMES food and beverage using aksidental sampling method concluded that the respondents perception of human resource management practices and competitive advantage Shows important criteria while operational excellence shows criteria very important while human resource management practices give greater influence to competitive advantage if through operational excellence.
Keywords: human resource management practices, competitive advantage, operational excellence
Topic: Management and Islamic management