Negative Campaign Presidential Election 2019 to Indonesia-s National Integration
Ratna Herawati and Novira Maharani Sukma
Law Faculty Diponegoro University
Abstract
The presidential election is very important, because it opens an opportunity for people to actively participate to choosing a presidential candidate, therefore the election is a form of democracy. Every election was held a campaign as an attempt to introduce the presidential candidate and gain the peoples heart. In the campaign, there are many ways that can be done, among them conducting a campaign with a dialogical approach, directly face the people with a enlightening and quality political education agenda. In a campaign it was found that each successful team conveyed a negative campaign through various ways and political statements poured in a provocative language, mutually, and blasphemous by expressing ugliness or Deprivation of each with the aim of dropping the opponent, as well as a variety of tricks to gain sympathy and support of the people.
Keywords: negative campaign, presidential election, national integration
Topic: Law perspectives and Islamic law