Factors Influencing Purchase Intention on Online Shopping of the University Student
Mohammad Syahmi Shaari, Muhammad Hafiz Sultan Seavudeen, Mohd Fazrin Azli Jaimat, Sharina Osman
Universiti Kuala Lumpur Business School,
Bangunan Yayasan Selangor,
No. 74, Jalan Raja Muda Abdul Aziz,
50300 Kuala Lumpur, Malaysia.
Abstract
The paper aims to explore the factors that influence university-s student purchase intention toward online shopping. About 140 respondents were collected through questionnaire. The result shows that there are significant relationships between perceived benefits and perceived of trust on purchase intention in regards to online shopping. However, the data shows that perceived of risk does not correlate to purchase intention. Result also reveals that 51.4% of the respondents spend approximately 1 hour or less on online shopping platform. In addition, the university students are likely to shop online due to the technological advances.
Keywords: Online shopping, purchase intention, factor influence
Topic: Technology and management on tourism