Potential of Social Media as Promotion Local Product in Digital Era
Rakha Haidar (a*), Nungki Heriyati (b)
a) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
b) Departemen Bahasa dan Sastra, Universitas Komputer Indonesia, Indonesia
Abstract
This research to see the opportunities that occur in the online business world, because of the proliferation of sales using e-Commerce systems in the current era is very rapid. This online-based system is very easy for social media users in the buying and selling system, therefore one of the objectives of this research is I want to increase the potential of local products not from the offline purchase system, because we have to be able to introduce it in the media. pay or have an official account to sell local products such as on Instagram, Facebook, Twitter or can sell local products in cooperation with Tokopedia, Shopee or Lazada, the Local Products that we sell as a potential to be introduced on social media are snacks or snacks such as Cassava Chips, Basreng, Banana Chips. Conclusions in improving local social media media products are greater, because systems that cannot be used on social media today and some sales use online media systems to introduce products widely.
Keywords: e-Commerce; Entrepreneurship; Technopreneurs
Topic: Entrepreneurship & Technopreneurs