Attractiviness of Internet Marketing Online In Consumer Buying Interest
Amalia Rakhman (a*) and, Tono Hartono (b)
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia
amaliar06[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this research is to find out how the attractiveness in online marketing is to become more and more effective and efficient and does not require very large costs because consumers are homogeneous. The research method in this study is a comparative descriptive method using a qualitative approach. Survey methods with in-depth interviews are also used as consideration media. The results of this study are to identify the extent to which consumers know the development of internet marketing in online-based. This research was conducted because the attractiveness of online internet media makes it easy for consumers to make shopping and online payment transactions using information technology.
Keywords: marketing, online dan media internet
Topic: Entrepreneurship & Technopreneurs