Marketing Strategies In E-Commerce-Based Online Business
S K Rahayu (a) A N Sakinah (b)
(a) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
(b) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
Anggrinursakinah[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this study is to identify marketing strategies in the world of e-commerce-based online businesses, explain the role and understanding of e-commerce, and explain about e-commerce application online promotion systems. The method used in this research is descriptive method. The results of this study are to identify the extent of marketing strategies in online businesses based on e-commerce and the role and understanding of e-commerce applications for the community. This research was conducted by discussing marketing strategies, how to use e-commerce applications, promotions, ordering, payment systems, and sales made in online business using e-commerce technology.
Keywords: e-commerce, online business, marketing
Topic: Entrepreneurship & Technopreneurs