Public Relations as Dawah Communication Strategies in Economic Empowerment of Islamic Communities
Oriza Agustin (a*), Khomsahrial Romli (b), Fitri Yanti (c), Jasmadi (d), Indah Eftanastarini (e), Leny Setiyana (f)
(a) Faculty of Ushulludin, Adab and Dawah, IAIN Metro Lampung,
Jalan Ki Hajar Dewantara 15A Iringmulyo, Metro Timur 34111
*orizaagustin2017[at]gmail.com
(b) Faculty of Ushulludin, Adab and Dawah, UIN Raden Intan Lampung,
Jalan Letkol H Endro Suratmin, Sukarame, Bandar Lampung 35131
(c) Post Graduate of UIN Raden Inten Bandar Lampung,
Jalan Yulius Usman No 20 Labuhan ratu, Kedaton, Bandar Lampung, 35132
(d) Faculty of Ushulludin, Adab and Dawah, UIN Raden Intan Lampung,
Jalan Letkol H Endro Suratmin, Sukarame, Bandar Lampung 35131
(e) Faculty of Ushulludin, Adab and Dawah,IAIN Metro,
Jalan Ki Hajar Dewantara 15A Iringmulyo Metro Timur 34111
(f) Faculty of Tarbiyah, IAIN Metro,
Jalan Ki Hajar Dewantara 15A Iringmulyo Metro Timur 34111
Abstract
The objectives of this study examines the Da-wah communication strategy by emerging the theory of Public Relations conducted in a planned manner which includes ways, techniques and functional relationships of the communication process of the target program activities of Amil Zakat Daarud Tauhid Peduli Metro City. The goal was to achieve all inhabitants in Metro City Islamic Community. This research was done by actively involved in the economic empowerment program and interviewed 30 informants, namely DT Peduli Metro City Management, Metro City communities both Muzakki and Mustahik and Stakeholders and Corporate. The result was an empowerment index by the Stroller, Hasyim and Relay that develops 8 indicators of empowerment as follow freedom of mobility, ability to buy small commodities, ability to buy large commodities, involved in making household decisions, relative freedom from family domination, involvement in campaigns and protests, legal and political awareness, economic security and contribution to the family.
Keywords: Keywords: Public Relations, Dawah Communication Strategy, Economic Empowerment
Topic: Islamic Development Management