Political Semiotics Analysis of Joko Widodo Through Social Media in Forming Image Building
Jeanie Annissa (a*), Ricky Widyananda Putra (b), Benny Muhdaliha (b)
Budi Luhur University, Ciledug Raya, Petukangan Utara, Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12260
Abstract
Abstract The use of social media today is a necessity for millennial actors. Social media is used as a communication medium that provides transmission of value and extensive information flows. This is a necessity in the era of globalization which emphasizes the implementation of information, communication, and technology (ICT). Through social media political goals can also be carried out by using forms of political communication through both language semiotics and image visualization. Through social media can also form a self-image for a political figure. This study uses the theory of semiotics by Pierce, social media theory by Kaplan and Heinlein, and the theory of political communication by Mochtar Pabotinggi. This study uses qualitative methodology with data collection techniques from secondary sources. The results of this study indicate that social media can be used as a form of political communication by Joko Widodo to form images with the use of political semiotics both in writing and visually through video. analyzing language posts and video posts through president Joko Widodos social media in forming a frame of self-image. Shows semiotic analysis of Joko Widodo through social media in youtube content in the frame of Pierces semiotic theory that the sign used is in the form of a video blog (YouTube vlog account) Joko Widodo, with objects in the form of visuals such as images, colors and graphics and narrative text. While the meaning of interpretation has a difference between each vlog.
Keywords: Semiotics, Political Communication
Topic: Communication