Perceived Destination Competitiveness of Banjarmasin Urban Tourism
Sari Hepy Maharani¹, Rudy Haryanto², Rahmatul Jannatin Na-imah³
Banjarmasin State Polytechnic (Politeknik Negeri Banjarmasin)
Abstract
A successful tourist destination must offer an integrated component of the tourism system and competitive destinations. Today, the destination finally competes on the quality of the tourist experience offered to visitors. This study aims to measure the influence of the experience and involvement of tourists on the perceived competitiveness of destinations. The survey was conducted on 200 tourists who visited Siring Banjarmasin on weekends. The results of the analysis using Structural Equation Modeling show that because most Siring Banjarmasin tourists are local people, the stages in the quality of experience and tourism involvement do not have a significant effect on the perceived competitiveness of destinations.
Keywords: Quality of Tourist Experienced, Perceived Destination Competitiveness, Involvement
Topic: Marketing Management