MARKETING EFFICIENCY TO IMPROVE REVENUES CORN AGRIBUSINESS IN BULUKUMBA DISTRICT
Ahmad Ramadhan Siregar1, Jusni1, Husnul Hatima2
1 Lecturer in the Postgraduate Agribusiness Study Program, Hasanuddin University
2Postgraduate Agribusiness Study Program Students, Hasanuddin University
Abstract
The agricultural sector is one sector that has an important role in agricultural development in Indonesia. Agricultural development in Indonesia is seen as important from the overall development, because of the large natural resource potential Corn commodity is one of the agricultural sectors that has the potential in regional economic development. This study aims to determine the shape of the corn marketing channel. The study was conducted in Bulukumba Regency. Data collected through observation and interviews with respondents of corn farmers, traders and large traders. The results showed the marketing channel was efficient because there was a one marketing channel for corn commodity. (Farmers to district traders to large traders).
Keywords: Corn, Marketing, Efficient
Topic: Agriculture system