Halal Food As Gastronomy Tourism Strategy: Opportunities and Challenges For Indonesian Economy
Aula Nurul Marifah, Estelee Elora Akbar, Sela Nur Fitria, Umi Rohmah, Nurul Hidayati
Universitas Islam Negeri Raden Intan Lampung
Abstract
The purpose of this study is to identify opportunities and challenges of the Indonesian economy with halal food as a gastronomy Tourism strategy. This study is a qualitative study using secondary data. The study found that the majority of Muslim population in Indonesia is considered as the opportunities for increasing the Indonesian economy through halal food as gastronomy tourism strategy. Moreover, non-Muslims who consumed halal food are indicated by the content of halal food that are healthy, clean and completed with quality. Global market competitions are challenges to be faced by Indonesia in improving the country-s economy, not only local food to be considered as halal food in Indonesia, however, a variety of foods from other countries that have been certified as halal also found in Indonesia.
Keywords: Halal Food, Gastronomy Tourism Strategy, Indonesia Economy
Topic: Economics and Islamic economics