Analysis of Interaction Design Model in Content Marketing Domain Using Design Sprint Method
A M Bachtiar, D Dharmayanti, E G Ramadhan
Universitas Komputer Indonesia
Abstract
This research is conducted to help User Interface/User Experience (UI/UX) designer to create more proper UI/UX design in the content marketing domain. The experimental method that was used in this research is Design Sprint method. Using Design Sprint method, an appropriate model of UI/UX in content marketing domain will be produced as the result. Several steps like understanding of users, creating better design idea, voting for the best design, prototyping the best design, and testing it is the main content of the discussion. Moreover, a set of prototype and visualization will be developed as the output of this research. By using the model, software developers in this domain case are to be able to design interaction better and faster because the design guide is already told by the result of this research.
Keywords: Interaction Design, Content Marketing, User Interface, User Experience, Design Sprint, Usability Testing
Topic: Informatic and Information System