Knowledge and Lifestyle: Study of Community Consumer Green Behavior
Susanti Kurniawati
Universitas Pendidikan Indonesia
susanti.kurniawati[at]upi.edu
Abstract
This research is motivated by increasingly complex of human activities today, lifestyles and developments in the concept of consumption with social functions that communicate identity and social status that lead to consumerist behavior, exploitation of natural resources, environmental degradation, and scarcity of natural resources. Thus this study aims to analyze the description of public knowledge about green products and green consumer behavior; peoples lifestyles in consuming and how to interact with other community members and analyze the influence of knowledge on peoples lifestyles in relation to green consumer behavior. This research was conducted with a survey of 225 residents in Bandung. Data was collected through the distribution of valid and reliable questionnaires. The results of this study state that most respondents have good knowledge of green products and green consumer behavior, but has a low green lifestyle. In addition, the results of this study state that there is a low influence on knowledge of lifestyle knowledge of peoples lifestyles. Keywords: knowledge, lifestyle, green, consumer, behavior
Keywords: knowledge, lifestyle, green, consumer, behavior.
Topic: Green Business