PERFORMANCE ANALYSIS AND TRACEABILITY SYSTEM IN THE ORANGE FRUIT SUPPLY CHAIN OF KEPROK BATU 55 (CASE STUDY IN BATU CITY, EAST JAVA)
Muhammad Arif Kamal (*a), Miftakhurrizal Kurniawan (b), Imam Santoso (c)
(a,b,c) Department of Agroindustrial Technology
Faculty of Agricultural Technology
Universitas Brawijaya
Abstract
Orange Fruit Batu 55 is a typical plant from the City of Batu Jawa in addition to apple plants. This orange has the advantage of sweet, fresh and harvest times 3 times a year. The level of competition is quite high in the market, making the Batu 55 tangerine fruit must be able to survive especially facing the onslaught of imported products. Increasing the level of dependence and complexity of the current supply chain network makes supply chains as a whole more vulnerable to disruption. This study aims to describe the supply chain using the framework of the Food Supply Chain Network, measure supply chain performance, and identify the implementation of traceability systems in Batu Keprok 55 fruit.
Keywords: SCOR, Orange Fruit, Keprok Batu 55, traceability
Topic: AGROINDUSTRIAL PRODUCTION SYSTEM MANAGEMENT AND REGULATION