THE INFLUENCE OF RELIGIOSITY ON MUSLIMAH CONSUMPTION BEHAVIOR TOWARDS COUNTERFEIT GOODS
Sheema Haseena Armina (a), Sri Herianingrum (b), Annisa Masruri Zaimsyah (c), Mohammad Yusron Sholikhin (d)
(a,c,d) Student of the Master of Science in Islamic Economics, Department of Islamic Econmics, Faculty of Economics and Business, Universitas Airlangga
(b) Department of Islamic Economics, Faculty of Business and Economics, Universitas Airlangga
Abstract
Counterfeit goods have increased at an alarming rate, especially in consumption. Circulation of products related to the problem of individual behavior in which religiosity play an important role for each person. This study aims to expand the empirical study of the influence of religiosity on consumer behavior on counterfeit products analyzed by several indicators of consumer behavior on counterfeit goods in Indonesia. This study uses a variable religiosity with several indicators to obtain the expected results. Data and research questionnaire was obtained from 119 Muslimah of Islamic boarding school year 2019 using a simple regression method and sampling technique from non-probability sampling. The findings show that the religiosity has a significant positive impact on consumer behavior towards the consumption of counterfeit goods. The study regarded as the first research which discussed about the influence of religiosity on purchasing counterfeit goods with consumer behavior indicators. An implication of the research, it may be considered due the plagiarism of the intellectual property rights of the original brand owners because identifying this stuff for individual orientation and consumption behavior is important.
Keywords: Religiosity, consumer behavior, counterfeit goods, Islamic attitude, Muslimah consumer
Topic: Social and Economic Issues