DEVELOPMENT OF VILLAGE ENTREPRENEURSHIP THROUGH DIGITAL MARKETING COMMUNICATION
Wulan Tri Gartanti (a*), Ike Junita Triwardhani (a), Raditya Pratama Putra (a)
a) Faculty of Communication, Universitas Islam Bandung (UNISBA)
Jl. Tamansari No. 1 Bandung
*gartanti[at]yahoo.com
Abstract
Abstract- Entrepreneurship has become a promising field. Entrepreneurship will run well with an understanding of the importance of communication. The development of communication that is now so rapidly, provides a positive impact for the society in conducting communication process, one of which in terms of marketing an entrepreneurial product that can be done by utilizing marketing communication through digital media. The purpose of this research is to improve communication skills and improve the skills of using social media in marketing the products undertaken by the PKK group of the Nagrog village. The methodology applied in this study is mix methode by combining qualitative approaches and quantitative approaches. The subject of this study was the PKK group of Nagrog Village, and the object of this research is entrepreneurship development through digital marketing communication. The result of this research is that entrepreneur can improve their communication skills when they have confidence and positive attitude. To market products more broadly by utilizing digital technology requires skills in using technology and ability to design communication messages or communication content that can attract the customers attention and Other party related to the business being executed.
Keywords: Entrepreneurship; Marketing Communication; Digital Media; Digital Marketing
Topic: Communication