the effect of the atmosphere experience on repurchase decisions
Muhammad Fillius Ramdan, Rahma Wahdiniwaty
faculty of magister management
Abstract
This research is intended to find out how much influence the atmospheric experience in tourism has on the interest in repurchasing customers in tourism in one of the tourist attractions in Bandung. In its implementation, this study uses descriptive and verification techniques by distributing questionnaires to 100 respondents. The results of this study prove that atmospheric experience affects the interest in repurchasing. The experience of the atmosphere presented by tourist attractions influences the quality of tourist attractions.
Keywords: atmosphere, experience, repurchase decisions
Topic: Management