The Gade Clean and The Gold Waste Bank: Societys Economic Empowerment based on Environmental Hygiene
Bayu Arie Fianto (a*) Irine Ardiyanti (b*) Uci Wulansari (c*) Meryem Tlili (d*)
a* Islamic Economics Department Faculty of Economics and Business Airlangga University, Jalan Airlangga 4-6 Surabaya. Indonesia.
b* Islamic Economics Department Faculty of Economics and Business Airlangga University, Jalan Airlangga 4-6 Surabaya. Indonesia.
c* Islamic Economics Department Faculty of Economics and Business Airlangga University, Jalan Airlangga 4-6 Surabaya. Indonesia.
d* Ez-Zitouna University, Tunis, Tunisia.
Abstract
The Gade Clean and Gold is one of the forms of CSR program (Coorporate Social Rsponsibility) of a state-owned enterprise of pawnshop company which is PT Pegadaian in addressing the garbage problem in Indonesia. The program allows the public to exchange garbage in the waste bank that has been established by the pawnshop with gold savings. The research aims to analyse the role of The Gade Clean and Gold program in the society-s economic empowerment that is based on environmental hygiene. This study is conducted using descriptive analytics that are based on informant interview, desk study, and field observation. The results of this paper showed that The Gade Clean and Gold was successful in raising peoples interest in investing in sustainable economies as well as increasing public awareness of the environment.
Keywords: waste bank, gold investment, community empowerment, waste management, CSR
Topic: Environmental Economics