Employer branding, affective commitment, and turnover intention: perceptions of employees in Indonesia
Ria Marginingsih*, Dani Irawan
Universitas Islam 45
Abstract
Purpose This study aimed to examine the effect of employer branding on turnover intention mediated by affective commitment. In particular, this study tries to identify how the effect of perceived employer branding on turnover intention. Design/methodology/approach The population of this study was employees in Indonesia with a sample of 189 respondents. The analytcal tool used was a path analysis. Findings In the data analysis shows that: 1) the affective commitment has significant and positive effect on turnover intention. 2) employer branding has no significant and negative effect on patient turnover intention. 3) employer branding has positive and significant impact on affective commitment
Keywords: employer branding; affective commitment; turnover; brand; path analysis.
Topic: Knowledge management and organizational learning