Identification of Characteristics of Language and Community Information Needs on Processing of Agricultural Results Based on Local Potential
Kusubakti Andajani (a*), Musthofa Lutfi (b), Arda Purnama Putra (c), Sahiruddin (d)
a) Indonesian Language and Literature Education Study Program, Faculty of Literature, State University of Malang
Jl. Semarang 5, Malang 65145, Indonesia
*kusubakti.andajani.fs[at]um.ac.id
b) Department of Agriculture Engineering, Universitas Brawijaya,
Jl. Veteran 1, Malang 65145, Indonesia
c) Elementary School Teacher Education Study Program, State University of Malang
Jl. Semarang 5, Malang 65145, Indonesia
d) English Study Program, Department of Languges and Literature, Faculty of Cultural Studies, Universitas Brawijaya
Jl. Veteran 1, Malang 65145, Indonesia
Abstract
Convincing the public about the importance of processing agricultural products is not easy. Various reasons are conveyed as a form of rejection. This study aims to describe the language characteristics and information needs of the community about processing agricultural products based on local potential so that node points that can be used as a basis to open public awareness of the importance of processing agricultural products can be identified. Data collection for qualitative descriptive research was carried out through participant observation and open interviews. The results of the study showed that the use of Indonesian language mixed with regions was seen as more polite and acceptable to the local community. Information about processing agricultural products needed is processing techniques for rambutan, banana, and cassava. They also need information about packaging techniques for agricultural products, design of processed products, procedures for managing PIRTs, and marketing strategies for processed products.
Keywords: Processing of Agricultural Results; Characteristics of Language; Community Information Needs
Topic: AGROINDUSTRIAL PRODUCTION SYSTEM MANAGEMENT AND REGULATION