Brand Value dan Nilai Perusahaaan dalam Menciptakan Pendapatan Operasional bagi Perusahaan Perbankan Terbuka
Rosemarie Sutjiati Njotoprajitno; Dr.Mathius Tandiontong, Drs., MM., Ak.

Universitas Kristen Maranatha

Abstract

In this era a company is made to increase its shareholder wealth either by sharing its dividen or increasing its value. In order to do so, it is important for the company to maintain a healthy or growing income. Income is what a company get after sacrificing its assets either tangible or intangible assets. One intangible asset examined here is company-s brand.This research is a quantitative research that use IBM SPSS 20 help to examine the effect of brand value and company value to operational income of 15 go public bank that mentioned by Swa magazine that included in top 100 brand in Indonesia in 2015. These banks is also listed in Indonesia Foreign Exchangein 2015. The final result show that both brand value and company value simultaneously and partially have significant effect to operational income.

Keywords: Brand value, company value, operational income, banks.

Topic: Manajemen Keuangan

Link: https://ifory.id/abstract-plain/D7r8xvVCkF4f

Web Format | Corresponding Author (ROSEMARIE SUTJIATI NJOTOPRAJITNO)