TRUST CONSEQUENCES FOR MEDICAL TOURISM
Ririn Tri Ratnasari, Sri Gunawan, Achsania Hendratmi , Dina Fitrisia Septiarini ,Sri Herianingrum
Post Graduate and Faculty of Economics and Business, Universitas Airlangga
Abstract
The purpose of this study is to identify the extent of the potential development of medical services in hospitals with the concept of medical tourism that can be applied in Indonesia. The research design used in this study is a quantitative method of causality, which was conducted by an online survey of 100 outpatients who had their health checked in hospitals in Indonesia. The sampling technique was done by purposive non random sampling. Data analysis techniques are performed using Partial Least Square. The results of this study, it was shown that the patients trust influenced the recommendations made by patients who had previously taken medical treatment at hospitals in Indonesia categorized as having tourist facilities in the hospital area where patients were treated, such as in Surabaya, Yogyakarta and Jakarta with international standard facilities and at the same time have medical equipment that is not inferior to overseas hospitals. In addition, the trust of the patients also affected the intention to revisit at hospitals in Indonesia compared to abroad such as Malaysia, where the hospital was the same place where the patient had previously performed a health check.
Keywords: Trust, Recommendation, Intention to Revisit, Medical Tourism
Topic: Social and Economic Issues