ICEBEES 2019 Conference

Application of Normality Testing for Measuring Experiences of Visitors in Museum
Mohd Halim Mahphoth (a*), Rizuwan Abu Karim (a), Shafinar Ismail (a), Wei-Loon Koe (a), Zainab Khalifah (b)

a) Universiti Teknologi MARA
Faculty of Business and Management, 110 Off Jalan Hang Tuah, 75300 Melaka, Malaysia
*mohdhalim282[at]gmail.com

b) Universiti Teknologi Malaysia
Azman Hashim International Business School, Block T08,
Universiti Teknologi Malaysia Skudai, 81310 Johor Bahru,
Johor, Malaysia


Abstract

Due to the varied nature of museums, measuring experiences of young visitors particularly on generic learning outcomes are challenging. Thus, in order to ensure the data of experiences of visitors in museum is normal, this study aimed to evaluate possible violation of the normality assumptions in the data sets. A combination of graphical inspection, assessment using skewness and kurtosis, and formal normality tests were used to assess whether assumption of normality is acceptable or not. Data sets obtained from questionnaire surveys were used to demonstrate the changes from non-normally distributed data sets to relatively normally distributed data sets by removing abnormal data. It is concluded that all the data seem to satisfy the assumption of normality, therefore, the data sets can be used for further statistical tests.

Keywords: Normality Test; Visitor Experience; Museum

Topic: Management

Link: https://ifory.id/abstract-plain/DMTFypQJ9CWN

Web Format | Corresponding Author (Mohd Halim Mahphoth)